2. What The Heck Am I Doing Here On A Friday Afternoon ?
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4. TVEverywhere. TV Everywhere is a company focused on investment in the future of television We believe that this will increasingly be based on delivery over IP with the development of social television in a very cluttered distribution environment We establish, invest in and develop companies which will support the next generation of media and television companies Our Companies
6. Where We’re Going To... From the living room to every room From sociable viewing to individual viewing to social viewing From one screen to two screens
7. Online TV Just Keeps On Growing Homes with Internet TV watch it 32% of the time iPad users spend 3x more time watching video than laptop users Source: ComScore
8. Changing Carriage Analogue Broadcast Digital Broadcast IP carriage – Unicast, Multicast White Space Broadcasting
21. Cost effective – a TV channel for under £10kWidespread reach – 80% of internet users watch video onlineTargeted – can be tailored to specific audiencesRegular contact point – provides multiple message opportunitiesMeasurable – detailed, accountable metricsInteractive – opportunities for call to actionEffective – 8% ecomm video ads v 0.2% for banners
36. What Doesn’t Work One offs “Build it and they will come” Poor content Lack of ‘social’ aspect
37. Video Campaigns... Video + VZPlugins Online channels Mobile channels Closed circuit channels Video marketing Syndicated video Video Mashups Video SEO
38. Giralda TV One weekend 1.6 m unique viewers 750k Facebook posts 1.2m tweets
39. Jeep + Deal with Professional Windsurfers’ Association Buy guaranteed media Syndicated programme Live web and mobile coverage = plus
40. SonyEricsson Launch of T310 with Tony Hawk game Packaged special skatebaord features Mobile video, longer online video Supported by traditional media buy