Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Media Kit June


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Media Kit June

  1. 1. TAKING TV TO THE INTERNET!<br /><br />We are everywhere!!!<br />
  2. 2. CONSIDER THIS…<br />38 million views every day<br />6 million unique viewers every day<br />A network built on 13,000 widgets across the world<br />25 channels and a wide, wide variety of content – both Indian and international<br />Numbers validated by JuxtConsult<br />
  3. 3. VIDEO ADVERTISING – the next big thing?<br />83% of the SEC-A audience between ages 16 and 35 in the top 8 cities are online<br />Over 100 million videos are watched in India everyday<br />Web Video viewers will tolerate twice the number of ads – AC Nielsen Research<br />
  4. 4. SO WHAT IS<br />The world’s first online entertainment broadcast platform<br />Take the world’s premium content and distribute it to anyone who wants to access it<br />
  5. 5. HOW DOES IT WORK?<br />
  6. 6. <ul><li>Content from premium branded channels or independent providers
  7. 7. Nautanki users can select the content that they would like, using a widget, which is basically a video player
  8. 8. The widget is placed on a blog or website, and the site owner is given incentives</li></li></ul><li>THE ECOSYSTEM<br />The blog or website on which the<br />widget is placed. He wants more <br />traffic to come to his site,<br />and hence markets his site in his<br />own way<br />CONTENT<br />The content which we<br />get from branded channels<br />and independent providers<br />is the lynchpin of our<br />network <br />The advertiser reaches<br />out to a large, relevant<br />target audience, advertising<br />with a wide variety of content<br />ADVERTISER<br />PUBLISHER<br />
  9. 9. THE ECOSYSTEM – why it’s unique<br />This ecosystem keeps growing<br />Our biggest assets are:<br />The publisher network<br />The repository of content we have<br />We have built both of these up and it is difficult for anyone else to replicate the model<br />
  10. 10. THE NETWORK MODEL<br />Nautanki is not a destination-model website (such as YouTube, Hulu, etc) – our website is not the primary destination for our viewers!<br />Our traffic comes from the widget network that hosts Nautanki content<br />This way, we are present on not just one site… But thousands!<br />In this way, we tap the ‘long tail’ of the internet<br />
  11. 11. WHAT NAUTANKI CAN OFFER<br />Ability to reach out to a wide audience<br />Perfect for online branding-based promotions<br />Targeting by content, geography & time band<br />Target any city from India and around the world!<br />Drive traffic towards any landing page<br />
  12. 12. AND MORE!<br />This is a legal, advertising-supported model<br />Premium content from branded TV channels at a fraction of the cost<br />Brands can sponsor shows outright, or even provide us content<br />
  13. 13. A PERFECT PLATFORM TO…<br />Complement TV campaigns<br />Show full-length ads that are too expensive to broadcast on TV<br />Pilot-test new campaigns<br />Have teaser campaigns on the internet which drives viewership to a TV show<br />
  14. 14. TARGETING<br />By content – want your brand to be associated with particular content?<br />By geography – target any city or country based on your requirement<br />By time band – if the TG is likely to be active in a certain time band<br />
  15. 15. OUR PARTNERS?<br />
  16. 16. BRANDED TV CHANNELS<br />
  17. 17. OUR OWN IN-HOUSE CHANNELS<br />Astro | Tarot | Health | Living | <br />Lifestyle Fiction | Humour | Cooking | Travel<br /> Short Films | Indie Music | Animation Theater | <br />Reviews | Regional languages<br />
  18. 18. Independent content providers<br />
  19. 19. Apart from the Long Tail which <br />we primarily target, <br />we’ve also got some big names <br />as our publishers!<br />
  20. 20.
  21. 21. THE ZEE-FACEBOOK PROJECT<br />For the first time in India, we streamed the election results live<br />Content from Zee, hosted by Facebook<br />5 lakh viewers in 3 days<br />8000 comments<br />Each user spent average of 30 minutes<br />
  22. 22.
  23. 23. WHO’s watching?<br />
  24. 24. GLOBAL VIEWERSHIP<br />
  25. 25. INDIAN VIEWERSHIP<br />
  26. 26. VIEWERS<br />On an average, 38 million viewers daily<br />44% from India<br />68% of this is from the top 7 cities<br />56% from outside India<br />Mainly from NRI dominated countries<br />36% of this from USA and GB<br />
  27. 27. DEMOGRAPHICS<br />Numbers from, USA<br />
  28. 28. THE WIDGET<br />
  29. 29. FEATURES OF THE WIDGET<br />Search bar<br />Drop down list of all channels <br />On the network<br />Scroll bar with episodes in playlist<br />Clickable video ad<br />
  30. 30. WIDGETS ON WEBSITES<br />
  31. 31. HOW DOES THE WIDGET WORK?<br />Video starts with the default channel that the publisher has chosen<br />Has all the channels and playlist in the scrollbars<br />Sends IP, context of location and other information real time to the ad server<br />Searchable, dynamic ad and content serving<br />
  32. 32. API TECHNOLOGY<br />Allows the user to do much more with his content<br />Not restricted to the Nautanki widget<br />Take our content, do what you like with it!<br />
  33. 33. API TECHNOLOGY<br />
  34. 34. CONTENT CONSUMPTION<br />On average, each session:<br />lasts 25-30 minutes<br />has 8 videos consumed<br />Non-default channel views: 40%<br />Which means that 40% of the time, people search for content on their own<br />
  35. 35. So people are without doubt watching content intently and interacting with the widget!<br />
  36. 36. HOW ADVERTISING WORKS<br />Pre-roll ad for 30-40 seconds<br /><ul><li>Content for 3 to 10 minutes
  37. 37. The ads are clickable – you can send them to any landing page</li></li></ul><li>THE BACKEND<br />Robust 64 server cluster<br />Dedicated 150 MbPs pipes for bandwidth<br />Load Balancing systems to ensure least lag time<br />Third party API integration <br />Real Time reporting<br />Separate servers for ads and content<br />
  38. 38. REPORTING<br />
  39. 39. REPORTING<br />View is defined as a full ad view + 60% of content view<br />Real-time reporting done by the server, tags sent from the widget which is live<br />Helps you track where every rupee you put in is going<br />
  41. 41. POTENTIAL ASSOCIATIONS<br />Advertising on the network<br />Premium inventory<br />Generic inventory<br />Sponsorship of individual shows<br />Providing branded content that will be a part of our network<br />
  42. 42. RATE CARD<br />Branded TV content : INR 500/1000 views<br />Non-branded TV content : INR 300/1000 views<br />NTV in-house channels : INR 250/1000 views<br />
  44. 44.
  45. 45. “… discovering the gold in the long tail <br />of content for metro-India and popular <br />content in small-town-India”<br />“… gives plenty of free content <br /> choice to consumers”<br />VANITA KOHLI-KANDEKAR<br />“ two years ago, the promoters were<br />stopped at a broadcaster’s door <br />because of their name. Now, doors<br />open for them.”<br />“ content becomes available to a larger and more diverse audience, resulting in better monitoring and value for the advertiser on the site”<br />
  46. 46. WE LOOK FORWARD TO PARTNERING WITH YOU!<br />Deepak Gopalakrishnan<br />Media Strategist<br />+91 99201 24825<br /><br /><br />We are everywhere!!!<br />