More detail at http://readme.phenji.com

1. SWOT ANALYSIS OF DIGITAL
READING EXPERIENCE
by Natt Phenjati
http://www.telegraph.co.uk

2. •Portability
•Connectivity
•Out of sight
•Poor for annotation
•Meta-data
•Network effect
•Digital distraction
•DRM issue
Strength Weakness
Opportunity Threat

3. TRENDS
Shorter Story
Social Reading
Reading Souvenir

4. SHORTER STORY
• Out of sight + Distraction = People cannot read long text
• ATAVIST - publishes short novel with interactive guide
• Longreads - filter article by reading time

5. SOCIAL READING
• Taking advantages of Connectivity and Network effect
• Goodreads - Share and discovery new books
• Readmill - Share highlight and annotation

6. READING SOUVENIRS*
• Addressing Out of sight with Meta-data
• Bookcubes -Turn book cover, reading date, and number of
bookmarks into a physical paper cube
http://booktwo.org/notebook/bookcubes/
*This product is more like an experimental attempt than a trend.