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SWOT Analysis of Digital Reading Experience

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SWOT Analysis of Digital Reading Experience

  1. 1. SWOT ANALYSIS OF DIGITALREADING EXPERIENCEby Natt Phenjatihttp://www.telegraph.co.uk
  2. 2. •Portability•Connectivity•Out of sight•Poor for annotation•Meta-data•Network effect•Digital distraction•DRM issueStrength WeaknessOpportunity Threat
  3. 3. TRENDSShorter StorySocial ReadingReading Souvenir
  4. 4. SHORTER STORY• Out of sight + Distraction = People cannot read long text• ATAVIST - publishes short novel with interactive guide• Longreads - filter article by reading time
  5. 5. SOCIAL READING• Taking advantages of Connectivity and Network effect• Goodreads - Share and discovery new books• Readmill - Share highlight and annotation
  6. 6. READING SOUVENIRS*• Addressing Out of sight with Meta-data• Bookcubes -Turn book cover, reading date, and number ofbookmarks into a physical paper cubehttp://booktwo.org/notebook/bookcubes/*This product is more like an experimental attempt than a trend.

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