GLOBALLY KNOWN AIRLINE COMPANY CORRECT AND POWERFUL PRESENCE ON TWITTER- no superficial communication with clients HAS PROVEN WITH ACTIONS THE POWER OF TWITTER- terrorism case
• DIRECT CUSTOMERINTERACTION- constantcommunication withcustomersPersonal help and costumerdealing FEEDBACK from customers• promotes services andspecial offers FRIENDLY PERSONAL
GOOD RELATIONS INCREASE WITH COSTUMERS CUSTOMERS CONFORT INCEASE BETTER QUALITY OF KNOWLEDGE OF COSTUMER SERVICE BRAND AND BETTER IMAGE ADVERTISE THE OF THE COMPANY COMPANY AND IN WHOLE ITS SERVICES ACTS BEFORE INCREASE INCOME PROBLEMS ARISE Something special… …in the AIR! A.A
HOW IT STARTED HOW IT ENDED•Police stops the •Companyaircraft/threat of employees wereterrorist attack informed about•Worried what was going onpassengers tweet in the aircraft fromabout the attack the tweets.•CNN, FOX NEWS •Through twitterread the they communicatedinformation/tweets with the passengersand broadcast and calmed themthem on the news •The crisis was avoided This case opened the eyes of American Airlines and proved the value of direct communication with her costumers. CORRECT MARKETING
•Since 2006, its founders and its highly motivated workforce havebeen striving to create a well-established and well-respected namein the Charter Airline business.•After 4 years of hard work, focus and improvement of the entireprofessional team, Hellenic Imperial Airways received its first awardas “The Best European Charter Airline 2010, ITM”.•Ambitious plans to expand fleet and activities in 2011, in order tocreate a large network of scheduled flights to domestic andinternational destinations, starting as of June 2011.•So far the Hellenic Civil Aviation Authorities announced HellenicImperial Airways as the designated national Greek carrier to operateto Johannesburg, Dubai, Beirut, Havana , Kuwait, Bahrain, Melbourneand Manila.
NEED OF Direct and constant communication with clients Feedback and problem solving Constant and increasing competition in the airline business. Need to create a closer relationship with the clients
Constant informing of clients about FREE advertisement Saving money The company is no longer just a company-she cares about her costumers and deals with their problems immediately Immediate informing of costumers about company changes. More people visit the official site of the airline. Increased number of clients