PANTEION UNIVERSITYMARKETING AND PUBLIC RELATIONS             LAB      SOCIAL MEDIA AND      ENTREPRENEURSHIP
DOUBLE PAIR    ΑΝΑ΢ΣΑ΢ΙΑ ΚΣΕΝΑ   ΕΚΣΟΡΑ΢ ΑΕΡΑΚΗ΢ ΣΙΝΑ ΢ΕΛΙΝΟΠΟΤΛΟΤΠΕΣΡΟ΢ ΔΗΜΗΣΡΑΚΟ΢    ΜΑΡΙΟ΢ ΨΑΡΙΑΝΟ΢
   GLOBALLY KNOWN AIRLINE COMPANY   CORRECT AND POWERFUL PRESENCE ON    TWITTER- no superficial communication with    cl...
• DIRECT CUSTOMERINTERACTION- constantcommunication withcustomersPersonal help and costumerdealing FEEDBACK from customers...
   GOOD RELATIONS   INCREASE                 WITH COSTUMERS    CUSTOMERS               CONFORT   INCEASE              ...
HOW IT STARTED                                       HOW IT ENDED•Police stops the                                   •Comp...
GREEK STYLE!!!!
•Since 2006, its founders and its highly motivated workforce havebeen striving to create a well-established and well-respe...
NEED OF Direct and constant  communication with clients Feedback and problem  solving Constant and increasing  competit...
   Constant informing of    clients about   FREE advertisement   Saving money   The company is no    longer just a    ...
DOUBLE PAIR
   ANASTASIA-MARIE KTENA   TINA SELINOPOULOU   PETROS DIMITRAKOS   MARIOS PSARIANOS   EKTORAS AERAKISTWITTER HANDLER:...
PROFESSORS:   GIORGOS GIANNAKEASNEKTARIOS SILIGARDAKHS    IWANNHS DOKSARAS        COORDINATOR:           LHDA TSENE       ...
American airlines
American airlines
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American airlines

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How twitter helps a company

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American airlines

  1. 1. PANTEION UNIVERSITYMARKETING AND PUBLIC RELATIONS LAB SOCIAL MEDIA AND ENTREPRENEURSHIP
  2. 2. DOUBLE PAIR ΑΝΑ΢ΣΑ΢ΙΑ ΚΣΕΝΑ ΕΚΣΟΡΑ΢ ΑΕΡΑΚΗ΢ ΣΙΝΑ ΢ΕΛΙΝΟΠΟΤΛΟΤΠΕΣΡΟ΢ ΔΗΜΗΣΡΑΚΟ΢ ΜΑΡΙΟ΢ ΨΑΡΙΑΝΟ΢
  3. 3.  GLOBALLY KNOWN AIRLINE COMPANY CORRECT AND POWERFUL PRESENCE ON TWITTER- no superficial communication with clients HAS PROVEN WITH ACTIONS THE POWER OF TWITTER- terrorism case
  4. 4. • DIRECT CUSTOMERINTERACTION- constantcommunication withcustomersPersonal help and costumerdealing FEEDBACK from customers• promotes services andspecial offers FRIENDLY PERSONAL
  5. 5.  GOOD RELATIONS INCREASE WITH COSTUMERS CUSTOMERS  CONFORT INCEASE  BETTER QUALITY OF KNOWLEDGE OF COSTUMER SERVICE BRAND AND BETTER IMAGE ADVERTISE THE OF THE COMPANY COMPANY AND IN WHOLE ITS SERVICES  ACTS BEFORE INCREASE INCOME PROBLEMS ARISE Something special… …in the AIR! A.A
  6. 6. HOW IT STARTED HOW IT ENDED•Police stops the •Companyaircraft/threat of employees wereterrorist attack informed about•Worried what was going onpassengers tweet in the aircraft fromabout the attack the tweets.•CNN, FOX NEWS •Through twitterread the they communicatedinformation/tweets with the passengersand broadcast and calmed themthem on the news •The crisis was avoided This case opened the eyes of American Airlines and proved the value of direct communication with her costumers. CORRECT MARKETING
  7. 7. GREEK STYLE!!!!
  8. 8. •Since 2006, its founders and its highly motivated workforce havebeen striving to create a well-established and well-respected namein the Charter Airline business.•After 4 years of hard work, focus and improvement of the entireprofessional team, Hellenic Imperial Airways received its first awardas “The Best European Charter Airline 2010, ITM”.•Ambitious plans to expand fleet and activities in 2011, in order tocreate a large network of scheduled flights to domestic andinternational destinations, starting as of June 2011.•So far the Hellenic Civil Aviation Authorities announced HellenicImperial Airways as the designated national Greek carrier to operateto Johannesburg, Dubai, Beirut, Havana , Kuwait, Bahrain, Melbourneand Manila.
  9. 9. NEED OF Direct and constant communication with clients Feedback and problem solving Constant and increasing competition in the airline business. Need to create a closer relationship with the clients
  10. 10.  Constant informing of clients about FREE advertisement Saving money The company is no longer just a company-she cares about her costumers and deals with their problems immediately Immediate informing of costumers about company changes. More people visit the official site of the airline. Increased number of clients
  11. 11. DOUBLE PAIR
  12. 12.  ANASTASIA-MARIE KTENA TINA SELINOPOULOU PETROS DIMITRAKOS MARIOS PSARIANOS EKTORAS AERAKISTWITTER HANDLER:@nastazia_91
  13. 13. PROFESSORS: GIORGOS GIANNAKEASNEKTARIOS SILIGARDAKHS IWANNHS DOKSARAS COORDINATOR: LHDA TSENE HEAD OF LAB: BETTY TSAKARESTOY

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