American airlines
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

American airlines

  • 1,424 views
Uploaded on

How twitter helps a company

How twitter helps a company

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,424
On Slideshare
1,424
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. PANTEION UNIVERSITYMARKETING AND PUBLIC RELATIONS LAB SOCIAL MEDIA AND ENTREPRENEURSHIP
  • 2. DOUBLE PAIR ΑΝΑ΢ΣΑ΢ΙΑ ΚΣΕΝΑ ΕΚΣΟΡΑ΢ ΑΕΡΑΚΗ΢ ΣΙΝΑ ΢ΕΛΙΝΟΠΟΤΛΟΤΠΕΣΡΟ΢ ΔΗΜΗΣΡΑΚΟ΢ ΜΑΡΙΟ΢ ΨΑΡΙΑΝΟ΢
  • 3.  GLOBALLY KNOWN AIRLINE COMPANY CORRECT AND POWERFUL PRESENCE ON TWITTER- no superficial communication with clients HAS PROVEN WITH ACTIONS THE POWER OF TWITTER- terrorism case
  • 4. • DIRECT CUSTOMERINTERACTION- constantcommunication withcustomersPersonal help and costumerdealing FEEDBACK from customers• promotes services andspecial offers FRIENDLY PERSONAL
  • 5.  GOOD RELATIONS INCREASE WITH COSTUMERS CUSTOMERS  CONFORT INCEASE  BETTER QUALITY OF KNOWLEDGE OF COSTUMER SERVICE BRAND AND BETTER IMAGE ADVERTISE THE OF THE COMPANY COMPANY AND IN WHOLE ITS SERVICES  ACTS BEFORE INCREASE INCOME PROBLEMS ARISE Something special… …in the AIR! A.A
  • 6. HOW IT STARTED HOW IT ENDED•Police stops the •Companyaircraft/threat of employees wereterrorist attack informed about•Worried what was going onpassengers tweet in the aircraft fromabout the attack the tweets.•CNN, FOX NEWS •Through twitterread the they communicatedinformation/tweets with the passengersand broadcast and calmed themthem on the news •The crisis was avoided This case opened the eyes of American Airlines and proved the value of direct communication with her costumers. CORRECT MARKETING
  • 7. GREEK STYLE!!!!
  • 8. •Since 2006, its founders and its highly motivated workforce havebeen striving to create a well-established and well-respected namein the Charter Airline business.•After 4 years of hard work, focus and improvement of the entireprofessional team, Hellenic Imperial Airways received its first awardas “The Best European Charter Airline 2010, ITM”.•Ambitious plans to expand fleet and activities in 2011, in order tocreate a large network of scheduled flights to domestic andinternational destinations, starting as of June 2011.•So far the Hellenic Civil Aviation Authorities announced HellenicImperial Airways as the designated national Greek carrier to operateto Johannesburg, Dubai, Beirut, Havana , Kuwait, Bahrain, Melbourneand Manila.
  • 9. NEED OF Direct and constant communication with clients Feedback and problem solving Constant and increasing competition in the airline business. Need to create a closer relationship with the clients
  • 10.  Constant informing of clients about FREE advertisement Saving money The company is no longer just a company-she cares about her costumers and deals with their problems immediately Immediate informing of costumers about company changes. More people visit the official site of the airline. Increased number of clients
  • 11. DOUBLE PAIR
  • 12.  ANASTASIA-MARIE KTENA TINA SELINOPOULOU PETROS DIMITRAKOS MARIOS PSARIANOS EKTORAS AERAKISTWITTER HANDLER:@nastazia_91
  • 13. PROFESSORS: GIORGOS GIANNAKEASNEKTARIOS SILIGARDAKHS IWANNHS DOKSARAS COORDINATOR: LHDA TSENE HEAD OF LAB: BETTY TSAKARESTOY