Ikea horse meat scandal

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A presentation about the ikea horse meat scandal and how 5 different european countries handled it

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Ikea horse meat scandal

  1. 1. UniversityAdvertising &Public RelationsLabCrisis Management
  2. 2. IKEA HORSEMEAT SCANDALHOW DID THE GOVERNMENTS REACT?
  3. 3.  Outbreak of the crisis in the middle ofJanuary when the Irish authoritiespublish their reports of detected horseDNA in frozen meat sold in British &Irish supermarkets Intensification of controls across theEU countries Companies such as Nestle, IKEA,ABP, Tesco, Aldi, Lidl and other wereadvised by FSAI to withdraw thesuspicious products In 25th of February, tests in CzechRepublic found traces of horsemeat inproducts (meatballs and sausages)made in Sweden, delivered in 24countries mostly in EU In 5th of March, after a report fromChinese authorities IKEA withdrew achocolate tart in which EscherichiaColi was detected
  4. 4.  Swedens food safety authorityat first was waiting for Czechauthorities to specify the quantityof horsemeat detected Swedish government: full scaleinvestigation of the scandal Locate the origins of the horsesused for their meat DNA tests 1500 pounds of horsemeatwere withdrawn Tighter labeling rules Swedish National Food Agencyreports Findus to police forwrong labels
  5. 5. Raids havetaken place atPeter BoddyLicensedSlaughterhouse,in Todmorden,West Yorkshire,and FarmboxMeats Ltd, nearAberystwyth, byFSA officialssupported bypolicePolicearrested threemen onsuspicion ofoffencesunder theFraud Act.They havebeen bailedand all denyanywrongdoingThree more firms in London and Hull werelater raided
  6. 6.  EFET informs the peopleon the scandal Inspectors of EFETcheck an ikea store tomake sure they withdrewtheir products EFET takes somesamples and banes allminced meat products Continues investigationfor horse DNA in differenttypes of food
  7. 7.  Consumer protectionminister announces a 10point plan seeking toallay Germans fears Make sure consumersare more quicklyinformed as soon as acompany has beendetecting of havingmislabeled products Tougher food labeling sothat consumers can besure what they eat andwhere the food comesfrom
  8. 8. BANNED IKEA MEATBALLS FOR PRECAUTIONARYREASONS
  9. 9.  http://www.nytimes.com/2013/02/26/world/europe/ikea-recalls-its-meatballs-horse-meat-is-detected.html?pagewanted=all&_r=0 http://bigstory.ap.org/article/horse-meat-found-ikeas-swedish-meatballs http://abclocal.go.com/wpvi/story?section=news/national_world&id=9005975 http://edition.cnn.com/2013/02/12/world/europe/horsemeat-contamination-qanda http://forcechange.com/60435/ask-swedish-government-to-investigate-growing-horse-meat-scandal/ http://www.bbc.co.uk/news/world-europe-21569645 http://news.yahoo.com/horse-meat-found-ikeas-swedish-meatballs-112154426--finance.html http://www.huffingtonpost.com/2013/02/25/horse-meat-ikea-swedish-meatballs_n_2757934.html http://www.bbc.co.uk/news/uk-21335872 http://www.inews.gr/42/ti-leei-o-efet-gia-ta-keftedakia-me-kreas-alogou-sta-ikea.htm http://www.express.co.uk/news/world/378681/Germany-plans-tighter-meat-controls http://www.bbc.co.uk/news/uk-21575604 http://www.bbc.co.uk/news/world-europe-21569645 http://www.irishtimes.com/news/expert-warns-over-horse-dna-1.1071570 http://www.irishtimes.com/news/horse-dna-found-in-third-of-burger-products-surveyed-1.1071224 http://news247.gr/eidiseis/koinonia/ygeia/skandalo_me_kreas_alogoy_eksagwges_kai_sthn_ellada_apo_thn_rangeland_foods.2116358.html http://news247.gr/eidiseis/kosmos/aposurthhkan_apo_thn_agora_mpiftekia_apo_kreas_alogoy.2088040.html http://news247.gr/eidiseis/koinonia/ygeia/entopisthke_kreas_alogoy_sta_keftedakia_toy_ikea_tsexias.2142734.html http://news247.gr/eidiseis/kosmos/lazania_me_kreas_alogoy_kai_sth_germania.2128643.html http://news247.gr/eidiseis/kosmos/news/ikea_aposurei_ta_keftedakia_se_24_xwres_ths_asias_kai_ths_karaivikhs.2144025.html http://news247.gr/eidiseis/meta_ta_keftedakia_aposurei_kai_loykanika_h_ikea.2146110.html
  10. 10.  GRIMOPOULOUKORALIA DIMITRAKOS PETROS SELINOPOULOU TINA AERAKIS EKTORAS KOUROU ANASTASIA MATHIOUDAKISDIMITRISInstructor: Mania XenouAssistant Professor / Head of Advertising Lab:BettyTsakarestou

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