PanteionUniversityMarketing &Public RelationsLab
THE BOSTONMARATHON BOMBINGNEW YORK TIMES on
FACTSTime : 2:50 A.M.Date: April 15, MondayPlace: Boston MarathonIncident: bomb explosion near the finish line ofMarathon ...
ARTICLE TITLES•Blasts at BostonMarathon Kill 3 andInjure 100•Boston Combs Mile-Square Crime SceneAfter Blasts•war zone at ...
ARTICLE ANALYSIS•witness testimonials•reporting facts•group authors no personal opinion expressed  veryobjective•shockin...
SOCIAL MEDIATwitter•live updates•quoting obamas statements•an average of 2 Tweets perhour•photo reporting on thecrime scen...
The Lede (nyts blog)•constant updates on thebombing•personal writing•fact analysis•the "other side“THE PEOPLE’S OPINIONIS ...
CREATORSAnastasia-Marie KtenaDimitris MathioudakisTina SelinopoulouKoralia GrimopoulouPetros DimitrakosAnastasia KourouEkt...
Boston bombing from the New York Times
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Boston bombing from the New York Times

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Boston bombing from the New York Times

  1. 1. PanteionUniversityMarketing &Public RelationsLab
  2. 2. THE BOSTONMARATHON BOMBINGNEW YORK TIMES on
  3. 3. FACTSTime : 2:50 A.M.Date: April 15, MondayPlace: Boston MarathonIncident: bomb explosion near the finish line ofMarathon at Boy;stone Str., just off CopleySquare / bomb found in garbage can• second bomb exploded several hundredmeters away•Supposed act of terror
  4. 4. ARTICLE TITLES•Blasts at BostonMarathon Kill 3 andInjure 100•Boston Combs Mile-Square Crime SceneAfter Blasts•war zone at Mile 26:so many peoplewithout legs
  5. 5. ARTICLE ANALYSIS•witness testimonials•reporting facts•group authors no personal opinion expressed  veryobjective•shocking photographs of the bombing•little sentimentalism (ex. pandemonium, it had begun as theperfect day for the Marathon)•quoting F.B.I. an d Boston Police Officials + Obamas statements•analytical and long articlesarticles written within the first 24 hours(webpage, Facebook. Twitter, Blog  the lede)
  6. 6. SOCIAL MEDIATwitter•live updates•quoting obamas statements•an average of 2 Tweets perhour•photo reporting on thecrime scene•many references on thevictims•reporting on policemeasures in new york andwashington DC•reporting on F.B.I. andBoston Police investigationFacebook•constant article posts onthe updates about theincident•live updates•map post of where theexplosions occurred
  7. 7. The Lede (nyts blog)•constant updates on thebombing•personal writing•fact analysis•the "other side“THE PEOPLE’S OPINIONIS LEANING TOWARDSTERRORISM
  8. 8. CREATORSAnastasia-Marie KtenaDimitris MathioudakisTina SelinopoulouKoralia GrimopoulouPetros DimitrakosAnastasia KourouEktoras AerakisInstructor: Mania XenouAssistant Professor / Head of AdvertisingLab:Betty Tsakarestou

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