the theory of Jane McGonigal as expressed at the TED conference saying that gamers can change the world.

1. PANTEION UNIVERSITY
MARKETING AND PUBLIC
RELATIONS LAB
SOCIAL MEDIA AND
ENTREPRENEURSHIP

2. GAMERS CAN SAVE THE WORLD
JANE McConigal
By Anastasia-Marie Ktena

3. Jane McGonigal
Game designer
Public face of Gamification
Institute of the Future
“GAMERS CAN SAVE THE WORLD IN REAL LIFE AS EASILY AS
THEY DO IN ONLINE GAMING”

4. A RESULT SO
EXTREMELY •BEYOND
POSITIVE THAT IMAGINATION
THE PLAYER
DIDN’T KNOW HE
COULD ACHIEVE
•LEARN WHAT ONE
IS TRULY CAPABLE
OF

5. 21 MILLION
HOURS PER WEEK
DEVOTED TO
ONLINE GAMING
C
GOAL
H
A
3 MILLION HOURS N
G
PER WEEK E
DEVOTED TO OBESITY
OLINE GAMING CLIMATE CHANGE
WORLD HUNGER
GLOBAL CONFLICT

6. DEALING WITH DEALING WITH
PROBLEMS IN REAL PROBLEMS IN
LIFE VIRTUAL LIFE
OVERWELLMED MOTIVATED
INSPIRED
DEPRESSED ACHIEVE MORE
FRUSTRATED WE BECOME THE
BEST
CYNICAL VERSIONS OF
OURSELVES

7. ΥΠΑΡΧΕ Everything is
done for
THERE IS ALWAYS SOMETHING
RESPECT.
SPECIFIC TO BE DONE Others admire
you when you
COLABORATORS-TEAMS achieve the
common goal…
CONSTANT FEEDBACK/ Alex,20
SENSE OF ACHIEVEMENT
I am part of INSPIRING
a team. Its ENVIRONMENT/ EPIC
not just STORY
about the
game… I
YOU CAN ALWAYS
respect my
Thanos,19 ACHIEVE THE CHALLENGE
teammates…

8. 10000 HOUR THEORY OF SUCCESS: IF WE
MASTER 10000 HOURS OF EFFORTFUL STUDY OF
ANYTHING BY THE AGE OF 21, WE WILL BE
GREAT AT IT.
SOCIAL FABRIC
URGENT OPTIMISM
BLISSFUL PRODUCTIVITY
EPIC MEANING

9. L
E L
T O
S O
K
M
A M
K O
E R
E
T
H L
E I
K
R E
E
A A
L
G
W A
O M
R “GAMERS BELIEVE THEY ARE INDIVIDUALLY CAPABLE E
L OF CHANGING ONLY THE VIRTUAL WORLD”
D

10. I see it as a hobby
so when I achieve
They offer
my goal I feel
someone as
happy...
company when
there is nobody Thanos, 19, WOW
else…
Alex, 20, WOW It gives you a
feeling that you
belong
somewhere…
Louiza,20, l2
I will loose time by
playing it but I Gaming is a thing
know it will help me you either have or
become a better not…
person… Alex, 20, WOW
Tasos, 20, WOW

12. CREATOR/TWITTER HANDLER:
ANASTASIA-MARIE KTENA
@nastazia_91
PROFESSORS:
GIORGOS GIANNAKEAS
NEKTARIOS SILIGARDAKHS
IWANNHS DOKSARAS
COORDINATOR:
LHDA TSENE
HEAD OF LAB:
BETTY TSAKARESTOY