Iam Kit 2012

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InterAir Media Pack 2012

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Iam Kit 2012

  1. 1. Aviation AdvertisingOne professional, expert point of contact for all airport and airline advertising. 1-323-552-9586 Address 8500 Steller Drive, Suite 7 Culver City, CA 90232 www.interairmedia.com
  2. 2. Aviation MediaAviation MediaWe Make Airline Advertising Convenient, The Power of Airlines AdvertisingAffordable and Highly Effective. Frequent flyers are affluent, educated and highlyAt InterAir Media, we know airline advertising - the influential consumers. And they are as elusive tocarriers, the media, the demographics and the impact. marketers as they are valuable. With the emergence ofWe use this expertise to efficiently and affordably Tivo, online news and commerical-free satellite radio,place communications that deliver unparalleled this high-end target has less exposure to traditionalaccess to high-end, highly desirable demographic. communications. The exception is when they fly. InVirtually every airline. All available media. One the airport and in-flight, affluent consumers becomeprofessional, knowledgeable point of contact. an engaged - and captive - audience.The Benefits of Working with The DemographicsInterAir MediaWe are airline airport advertising made simple. Over 50 million Americans use airline travel duringOur knowledge of the airline communications a three-month period. That’s a remarkable 21% ofindustry is comprehensive. We have relationships the United States population age 18 and over.with virtually every major carrier in the United Airline travelers are well-educated, wealthy, and haveStates and around the world, enabling us to provide an interest in purchasing the latest products. Threeunbiased, invaluable guidance delivering the in five airline travelers are college-educated. Nearlyoptimal placement for your dollar. As one point of one in four earn over $100,000 annually. Half of allcontact for every airline and every media - from frequent flyers buy the latest products before their friendsmagazines to videos, plane wraps to dioramas - our and family do.rates reflect bulk media purchasing and significantdiscounts for multi-airline or cross platform buys. The majority of airline travelers are between the ages of 25 and 54. They are more likely to be employed andSources: 1) Wilson, Rick T. & Brian D. “Airport Advertising Effectiveness: an exploratory spend less time at home. Many corporate executives and Chapter 1field study. Journal of Advertising” 03/22/08. 2) Bouvard, Pierre & Williams, Diane. “TheArbitron Airport Advertising Study: Exploring an undiscovered Upscale Medium” 2004. 3)Williams, Diane. “The Arbitron Television Study: Getting TV Commercials Out of theHouse and in Front of Affluent Consumers” 2007. 4) British market Research bureau“Banking on Airport Advertising: Examining the Effectiveness of Airport Advertising” www.interairmedia.com
  3. 3. Aviation Media Aviation Media The Demographics (continued) with the highly desirable air travel demographic And the extensive array of placement options enables you to create highly strategic advertising managers are frequent flyers and make plans with unprecedented impact. purchasing decisions involving information technology, travel arrangements, computer According to the Arbitron study “Airport software/harware, delivery services, and Television Study: Getting TV Commericals Out telecommunications. of the House and in Front of Affluent Consumers”, the majority of passengers wait Frequent flyers are the most desirable over a half hour in the terminal; 33% spend consumers to many advertisers. Where most over one hour. The US Department of communications are unable to connect with Transportation’s website shows that nearly 1 these high-end consumers, in flight and airport in 3 flights were delayed last year. Travelers are advertising gives marketers unprecedented spending hours in airports and on airplanes highly access to this motivated buyer. Downtime for susceptible to advertising. travelers is the ideal time for advertisers. With additional security and increased air travel, flyers are spending more time at the airport than ever before. Extended wait times mean more time for advertisers to connect81% of Frequent Flyers can be reached atleast once during a three-month airportadvertising campaign. Chapter 1 www.interairmedia.com
  4. 4. Airport PlacementsAirport PlacementsDowntime for air travelers is the ideal time for advertisersWith additional security and increased air travel, flyers are spending more time at the airport than everbefore. Extended wait times mean more time for advertisers to connect with the highly desirable air traveldemographic. And the extensive array of placement options enables you to create highly strategiccommunications plans with unprecedented impact.ImpactAirport advertising enables you to reach an unparalleled number of upper income consumers; 11% of allAmericans fly every single month and that number jumps to an incredible 21% over a three month period.These numbers off an unprecedented level of exposure for your business.Who is reading airport communications? An astounding 72% of all travelers state that they take the timeto read airport billboards. And that number increases to 82% for frequent flyers.OptionsThere is an extensive array of general airport placement options - from Prestige Digital Unites that displayhigh-definition video to large-format wall wraps, ROI driven airport Wifi, and exterior airport domination.Through InterAir Media, you can implement a strategy of multiple point of contact with a dialog thattravels with your target audience throughout their entire journey from airport arrival to final destination;or create a dramatic and efficient statement with a single point of contact. With professional airportplacements, your options are infinite. Chapter 2 www.interairmedia.com
  5. 5. Airport Placements Airport Placements Airport Diorama Airport Exhibits and Sponsorships The most widely used form of Custom exhibit spaces provide a airport advertising. These rectangular unique showcase to communicate backlit displays are located and interact directly with the throughout the terminals in arrivals, affluent and influential airport departures, and baggage claim, audience. We work with airportsdominating key areas. to create experiential campaigns designed to increase interactivity with your brand. Airport Spectacular Airport Exteriors Spectaculars are square of Highly visible, these large-format rectangular backlit units that come billboards and wall-wraps in various sizes much larger than strategically positioned along the dioramas. Located in key outside of the airport terminals and passenger pulse points, they parking garages for maximum reachgenerate greater impact in eye-catching display format. and impact on passenger traffic. They are designed to elevate any brand in key markets and to extend ambassadorial messages to arriving Airport Wall Wraps Airport Prestige Digital Units Wall wraps are larger-than-life PDU’s are a synchronized network displays that break through the of free standing 70” HDTV displays. clutter and deliver maximum They are 100% head-on audience reach. Airport wall wraps /perpendicular to pedestrian are available in an infinite array of flow showing 10,20 orshapes and sizes. Wall wraps are printed on a unique 30-second static, semi-static or TV commercial $A% Chapter 2adhesive style advertising spots. PDU’s www.interairmedia.com
  6. 6. Airport PlacementsAirport PlacementsExecutive Lounge CommunicationsQuiet and exclusive, Airport Clubs are the perfect • 78% Malevenue for advertisers to reach wealthy, influential • 59% are between the ages of 35-54 (19% 55-65)business travelers who are more difficult to reach • 19% CEO, President, Executiveswith a traditional ad buy. Club Rooms are one of • 39% Professional/ Managerialthe few environments these high-power executive • $182k average annual household income • 92% Make $100k+ a yeartypes frequently spend their time - averaging 1 • 54% Make $200k+ a yearhour 41 minutes dwell time per visit. • 29% Make $250k+ a year • 27 Business trips per yearClub members are First and Business Class • 29 Total round trips per yearPassengers with considerable influence. They • 84% of all trips taken for business purposestake an average of 29 round trips per year, are • 5 visits Average amount of club visits per monthin the top 5% of the US household incomes, and - • 1 hour 41 minutes Average dwell time per visitmake important decisions on business-related • With a HH income of $182k this is the top 5% of USproducts and services that impact themselves and household incomes (6.6 million homes)their companies. • Possesses over 63% of the total HH discretionary dollars in the US Chapter 2 www.interairmedia.com
  7. 7. Airport PlacementsAirport PlacementsExecutive Lounge CommunicationsQuiet and secluded, Airport Executive Lounges are the perfect venue for advertisers to reach affluent,influential business travelers who elude the traditional ad buy.Portrait Posters and Banners Digital AdvertisingPortrait posters are framed, unlit posters located High definition digital signage is located in theprominently throughout clubrooms. main seating area where the highest volume of executives wait to travel.Experiential Opportunities Displays, Brochures and NapkinsExecutive Lounges offer an unprecedented InterAirMedia works with both our clients andopportunity for you to interact with an executive airline providers to create experientialdemographic. InterAir Media will work with our campaigns that combine brand educationpartners to transform executive lounge space through custom displays, brochures, andinto a completely immersive experience: create a brand reinforcement with cocktail napkins, fortemporary sales space, complete with brand a truly interactive experience with consumers.ambassadors; create a themed event space;interactive sales display; or virtually any otherexperience to engage, interact and convertinfluential lounge patrons. Chapter 2 www.interairmedia.com
  8. 8. Magazine Video Cocktail napkins Beverage cups Airsick bags In-flight Media Opportunities Online / Email blast Wi-fi is available onboard these airlines, but there are no advertising opportunities at this time Ticket jackets Boarding Passes Onboard Sampling Snooze Kit Sponsorship Seatback Inserts Wi-fiwww.interairmedia.com Chapter 3 In-Flight Media Opportunities
  9. 9. In-flight MagazinesIn-flight MagazinesWhen you are looking to reach affluent, motivated • Frequent flyers state they pay more attentionconsumers, in-flight magazine placement delivers to in-flight magazines than to traditionalexceptional marketing results. Place your message magazines read in other venuesdirectly in front of consumers when there are nodistractions for hours at a time. • In any given month, 80% of frequent flyers have read an in-flight magazineImpact • An astounding seven out of ten frequent flyersIn-flight magazine communications offer distinct act upon information garnered from in-flightadvantages: communications • Airline magazine advertising delivers the most • In a survey assessing the effectiveness of an exposure of any in-flight medium in-flight ad for Bose®, it was revealed that three fourths of those who read or looked through the • Airline flyers are affluent consumers current month’s magazine, recalled the advertisement. • The magazine that boasts a readership with the highest median household income is the magazine of a major airline With a single in-flight • Airline passengers are a captive, non-distracted magazine communication, audience that has the time to focus on your message you can reach 1.7 million • A remarkable 80% of frequent flyers read the passengers per issue.* current month’s issue of the provided airline Chapter 4 magazine** Based on an average readership of the top 7 US in-flight magazines www.interairmedia.com
  10. 10. In-flight Magazines In-flight Magazines United States US Airways Hemispheres Delta Sky Continental Spirit Go Magazine MagazineAirline US Airways United Airlines Delta Airlines / Northwest Continental Airlines Southwest Airtran AirwaysPassengers (anually) 54 775 682 63 070 376 161 000 000 46 998 256 101 920 598 24 573 547 (Source: IATA) (Source: IATA) (Source: DOT) (Source: IATA) (Source: IATA) (Source: IATA)International 5 567 425 9 763 838 11 000 000 12 420 461 0 2 638Domestic 49 208 257 53 306 538 150 000 000 34 577 795 101 920 598 24 570 909Circulation 339 206 399 333 600 000 332 501 480 310 100 000Audience 1 062 000 757 000 5 300 000 819 000 1 707 000 2 000 000 (Source: MAS 2009) (Source: MAS 2009) (Source: Publisher) (Source: MAS 2009) (Source: MAS 2009) (Source: Publisher)Average reading time 34 min 37 min 35 min 30 min 37 min 20 minFrequency Monthly Monthly Monthly Monthly Monthly MonthlyDistribution All flights All flights All flights All flights All flights All flightsMen 55 % 54 % 54 % 57 % 61 % 48 %Women 45 % 47 % 46 % 43 % 39 % 52 %25-34 y.o 13 % 24 % 16 % 15 % 20 % 29 %35-44 y.o 31 % 32 % 24 % 24 % 26 % 27 %45-54 y.o 20 % 18 % 30 % 31 % 26 % 20 %55-65 y.o 6% 20 % 23 % 22 % 24 % 13 %65 + 6% 6% 7% 8% 4% 11 %Personal income < 45,000 E. 34 % 35 % 35 % 13 % 35 % 38 %45,000 - 75,000 Euros 36 % 35 % 36 % 30 % 33 % 35 %75,000 - 150,000 Euros 19 % 18 % 19 % 17 % 24 % 22 %150,000 - 225,000 Euros 7% 8% 7% 37 % 5% 3% Chapter 3225,000 + 4% 4% 3% 3% 3% 2% www.interairmedia.com
  11. 11. In-flight Magazines In-flight Magazines South America Chile + Peru + Equator + Mexico Mexico Central America Central America Dominican Republic Brasil Escala Vuelo Explore Latitudes IN TAM MAGAZINEAirline Aeromexico Mexicana TACA American Eagle Lan Group TAM Linhas AereasPassengers (anually) 7 031 778 8 288 822 5 598 154 16 558 194 13 252 634 28 182 309 (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA)International 2 115 769 4 787 879 5 321 662 305 917 9 689 911 3 630 259Domestic 4 916 009 3 500 943 276 492 16 252 277 3 562 723 24 552 050Circulation 110 000 110 000 30 000 90 000 45 000 150 000Audience 1 500 000 869 000 852 000 1 083 000 500 000 1 800 000 (Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher)Average reading time 45 min 30 min 30 min 33 min 32 min 30 minFrequency Monthly Monthly Monthly Bimonthly Monthly MonthlyDistribution All flights All flights All flights All flights All flights All flightsMen 75 % 60 % 55 % 59 % 79 % 60 %Women 25 % 40 % 45 % 41 % 21 % 40 %25-34 y.o 30 % 23 % 26 % 22 % 28 % 45 %35-44 y.o 48 % 33 % 22 % 23 % 34 % 27 %45-54 y.o 10 % 33 % 38 % 27 % 19 % 20 %55-65 y.o 10 % 7% 10 % 20 % 10 % 5%65 + 2% 2% 3% 8% 9% 3%Personal income < 45,000 E. 26 % 2% 34 % 11 % 17 % 22 %45,000 - 75,000 Euros 33 % 12 % 38 % 41 % 29 % 23 %75,000 - 150,000 Euros 27 % 64 % 12 % 16 % 38 % 29 %150,000 - 225,000 Euros 12 % 12 % 8% 26 % 10 % 18 % Chapter 4225,000 + 2% 12 % 2% 6% 6% 8% www.interairmedia.com
  12. 12. In-flight Magazines In-flight Magazines Asia Japan China Singapore China Hong Kong Thailand Skyward domestic + international The wings of China Silverkris Gateway Discovery SawasdeeAirline JAL Group Air China Singapore Airlines China Southern Airlines Cathay Pacific Thai AirwaysPassengers (anually) 46 682 154 34 152 125 19 141 541 57 961 449 18 859 658 18 114 423 (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA)International 11 613 793 6 626 497 19 141 541 3 807 112 18 859 658 12 473 134Domestic 35 068 361 27 525 628 0 54 154 337 0 5 641 289Circulation 840 000 150 000 90 000 220 000 212 500 160 000Audience 4 900 000 2 425 000 1 300 000 5 100 000 1 614 000 2 000 000 (Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher)Average reading time 63 min 40 min 30 min 32 min 40 min 30 minFrequency Monthly Monthly Monthly Monthly Monthly MonthlyDistribution All flights All flights All flights All flights All flights All flightsMen 55 % 68 % 66 % 71 % 61 % 66 %Women 45 % 32 % 34 % 29 % 39 % 34 %25-34 y.o 30 % 7% 34 % 35 % 39 % 25 %35-44 y.o 34 % 29 % 36 % 38 % 27 % 28 %45-54 y.o 14 % 28 % 21 % 13 % 23 % 24 %55-65 y.o 22 % 20 % 7% 10 % 6% 17 %65 + 1% 16 % 2% 4% 5% 6%Personal income < 45,000 E. 31 % 23 % 46 % 17 % 23 % 9%45,000 - 75,000 Euros 26 % 36 % 19 % 20 % 36 % 28 %75,000 - 150,000 Euros 17 % 22 % 13 % 40 % 22 % 42 %150,000 - 225,000 Euros 18 % 15 % 11 % 10 % 15 % 11 % Chapter 4225,000 + 8% 4% 11 % 13 % 4% 11 % www.interairmedia.com
  13. 13. In-flight Magazines In-flight Magazines Europe Germany France Spain UK Italy UK Lufthansa Air France Ronda High Life Ulisse Seatback Magazine (zone 1) MagazineAirline Lufthansa Air France Iberia British Airways Alitalia Virgin AtlanticPassengers (anually) 54 698 543 50 448 567 23 113 182 33 651 954 18 998 227 23 847 721 (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA)International 42 151 149 32 508 119 12 819 948 29 054 201 10 824 822 23 807 865Domestic 12 547 394 17 940 448 10 293 234 4 597 753 8 173 405 39 856Circulation 588 870 386 019 175 000 196 092 180 000 155 000Audience 1 375 000 1 125 000 635 000 690 000 490 000 453 000 (Source: EMS 2009) (Source: EMS 2009) (Source: EMS 2009) (Source: EMS 2009) (Source: EMS 2009) (Source: EMS 2009)Average reading time 57 min 31 min 30 min 31 min 29 min 30 minFrequency Monthly Monthly Monthly Monthly Monthly MonthlyDistribution All flights All flights All flights All flights All flights All flightsMen 78 % 59 % 61 % 72 % 77 % 65 %Women 22 % 41 % 39 % 28 % 23 % 35 %25-34 y.o 17 % 30 % 25 % 24 % 35 % 30 %35-44 y.o 30 % 26 % 34 % 33 % 26 % 29 %45-54 y.o 27 % 23 % 25 % 23 % 16 % 23 %55-65 y.o 23 % 15 % 8% 12 % 17 % 14 %65 + 3% 6% 8% 8% 6% 4%Personal income < 45,000 E. 7% 18 % 29 % 12 % 29 % 22 %45,000 - 75,000 Euros 24 % 39 % 39 % 42 % 37 % 39 %75,000 - 150,000 Euros 43 % 23 % 21 % 36 % 25 % 27 %150,000 - 225,000 Euros 17 % 5% 7% 7% 5% 8% Chapter 4225,000 + 9% 3% 4% 3% 4% 4% www.interairmedia.com
  14. 14. In-flight VideoIn-flight VideoFrequent flyers like their in-flight television. A lot.In fact, a remarkable 83% of frequent flyers statedthey had recently watched in-flight television andthey “strongly agree” they would miss it if it wereno longer available.ImpactWith in-flight video placement, you know yourcommunication will be seen by an educated,affluent consumer: • An impressive 49% of travelers who watch in-flight television recall specific advertisements • Nearly 60% of frequent flyers who take flights with in-flight video watch the programming • Historically, in a one month period, 44% of frequent flyers have watched in-flight video Chapter 5 www.interairmedia.com
  15. 15. In-flight Video In-flight Video United States Domestic & International Flights Domestic & International Flights Domestic Flights Domestic Flights Domestic FlightsAirlines Delta Airlines Continental Airlines Virgin America JetBlue Airways Frontier AirlinesPassengers anually 73.085.653 49.058.374 4.200.000 22.361.794 9.246.576(Source : IATA)International 11.435.253 11.883.846 - 1.914.833 739.726Domestic 61.650.400 37.174.528 4.200.000 20.446.961 8.506.850Video flights per month 23,000 average per month 8.138 2.800 17.152 7.124Audience on video flights per month 2.709.000 1.194.691 350.000 391.837 544.830Class Economic & Business Economic & Business Economic & Business Economic EconomicProgram Delta On-Air Spot runs within in-flight Forced view ad- “Must Spot runs within in-flight Spot runs within in-flight CBS, NBC, ABC, FOX, CW, video content specifically watch” spots can be run video content specifically video content specifically AMC, Animal Planet, A&E produced for the airline immediately following produced for the airline produced for the airline Network, BBC, Cartoon attention grabbing safety Other Positions Available Other Positions Available Network, The History Other Positions Available video Channel, Nickelodeon, TLC, Travel Channel, USA Other Positions Available NetworkPosition To be agreed upon Within In-flight video After safety video Within in-flight video Within in-flight video content content content New York, Los Angeles, NEW YORK, Los Angeles, New York (JFK), San Francisco New York (JFK), San Denver (DEN), New YorkN.A. martkets served by TV flights Chicago, Philadelphia,San Chicago, San (SFO), Los Angeles (LAX), Francisco (SFO), Long Beach (LGA), San Francisco (SFO), Francisco, Boston, Dallas/Ft. Francisco, Boston, Washington DC (IAD), Las (LGB), Washington DC (IAD), Los Angeles (LAX), Worth,Washington, DC, Washington, DC, Detroit, Vegas (Las), San Diego (San), Las Vegas (LAS), San Diego Washington DC (DCA), Las Detroit, ATLANTA, HOUSTON, Seattle, Tampa, Seattle (SEA), Boston (BOS), (SAN), Seattle (SEA), Boston Vegas (LAS), San Diego Houston,Seattle, Minneapolis/St. Paul, Tampa, CLEVELAND, Miami, Orange County (SNA) (BOS), Orlando (MCO), Fort (SAN), Seattle (SEA), Orange Cleveland,Miami, Phoenix, Phoenix, Denver, Sacramento, Lauderdale (FLL) County (SNA) Denver, Sacramento, Pittsburgh, Pittsburgh,Orlando, Portland, Orlando, Portland, Baltimore, Baltimore, plus other key San Diego, Kansas markets City, Salt Lake City, San Antonio, New Orleans, plus other key markets Chapter 5 www.interairmedia.com
  16. 16. In-flight Video In-flight Video Europe International Flights International Flights International Flights International Flights International Flights International Flights Airlines Lufthansa Air France Virgin Atlantic British airways KLM British airways Passengers in 2006 48.958.304 47.786.737 5.100.000 35.510.562 21.510.538 24.000.000 (Source: IATA) International 35.740.147 28.898.393 5.100.000 28.921.518 21.434.532 21.120.000 Domestic 13.218.157 18.888.344 - 6.589.044 76.006 2.880.000 Nb of flights per month 6.000 4.000 - 5.276 2.000 - Audience per month 1.000.000 1.030.416 480.000 1.120.000 700.000 2.000.000 Class Economic and Business Economic and Business All cabins Economic & Business Economic & Business All classes Multi Channel Package:46 channels Program Countdown News Magazine News Package Welcome Onboard BBC World News BBC News on the ice Digial Widescreen system, Clock on air 35 channels on the ice system and 14 Video channels on the TV & Radio system. Position Either after the 2 Spots are 2 advertising spots Viewed by 100% of the Before the news Spot placed around All Adverts are played News: "Current available during ranging from 30 to 40 passenger audience at the Themes" or after the program the program before the cotent "Overture the News: seconds placed before and beginning of the flight Program" Business, after the Sports News or on AVOD Fianance & Sport. the Cultural News Diffusion Main screen Main screen and Main screen and Main screen and Main Screen and Individual screen and individual screen individual screen individual screen individual screen individual screen Distribution International Flights International Flights All Flights International Flights International Flights All Flights Period/Frequency Monthly Monthly Monthly Monthly Monthly Monthly* ATI Source Chapter 5 www.interairmedia.com
  17. 17. In-flight Video In-flight Video Asia Airlines Cathay Pacific Japan Airlines International Air China Asiana Airlines Jet Airways Jet AiKingfisher Airlines Passengers per year 18.900.000 46.600.000 33.970.000 11.830.000 17.400.000 (Source: IATA) International 18.900.000 11.600.000 - - 6.600.000 - Domestic - 35.000.000 - - 10.800.000 4.000.000 Nb of flights per month 5.000 4.795 - 2.450 5.100 8.340 Audience per month 1.614.000 985.000 1.600.000 850.000 702.000 Class All All - All All All Program News Short Program Air News Prime Time News Force Feed Advertising FUN TV Position Prior to beginning of Your ad will air once Ad broadcasted Set of default advertising 5 channels on the in-flight spots which run on the TV (Lifestyle, Air Premiere, Daily News loop, which both before and after before and after seatbacks and over head Infotainment, Entertain- screens and audio is ment, Animation) Other runs repeatedly for the main program the News through PA system. Other Positions Available duration of flight positions available Diffusion Individual Screen Individual Screen Individual Screen Main Screen and/or Individual Screen Individual Screen Distribution International International International Domestic & International routes Domestic & International routes Period/Frequency Monthly Monthly Monthly Monthly Monthly Monthly* ATI Source Chapter 5 www.interairmedia.com
  18. 18. In-flight Video In-flight Video Australia Central & South America Airlines Qantas Virgin Blue AeroMexico TAM Passengers per year 26.400.000 17.000.000 45.400.000 29.500.000 (Source: IATA) International 8.640.000 15.000.000 13.620.000 450.000 Domestic 15.600.000 2.000.000 31.780.000 21.000.000 Nb of flights per month - 8.212 1.088 18.880 Audience per month 1.377.000 1.300.000 260.000 1.560.000 Class All All All All Program ON:Q live2air TV or Movie Safety Video am ON:Q 6am to 1pm (Monday - Friday) The TV commercials, static Spot runs before the first movie Special break to air single ads Position latest news and finance from the Nine Network, followed by Whats On in art, multi-slide advertising or TV series on all routes with TV following the safety video theatre and sport. pm ON:Q 1pm to 5pm (Monday - Friday) The latest news and or map sponsorships entertainment onboard information. Other positions finance from the Nine Network followed by lifestyle/travel programming. evening ON:Q available 5pm to midnight (Monday - Friday) The latest news and finance from the Nine Network followed by comedy programming. weekends ON:Q 6am to midnight (Sat & Sun) Latest comedies, sitcoms and concerts " Diffusion Individual Screen Individual Screen Overhead screen Overhead Screen & Individual Screen Distribution Domestic Domestic All routes International & Domestic Period/Frequency Monthly Monthly Monthly Monthly* ATI Source Chapter 5 www.interairmedia.com
  19. 19. Unique MediaUnique MediaUnique airline advertising grabs attention and generates buzz like no other communications media. Frombuilding a brand to launging a product of service, InterAir Media makes it easy to reach your mostinfluential consumer with tremendous impact.Targeted In-flight Print MediaEach inflight messaging opportunity offers distinct advantages. InterAir Media can help you choose thebest media for your message: • Cocktail Napkins • Seatback Insers • Beverage Cups • Airsick Bags • Meal Tray Tent Cards • Amenity Kit Handouts Chapter 6 www.interairmedia.com
  20. 20. Unique Media Unique Media New Airport Wifi Sponsorship Opportunity Airport Wifi Sponsorship Experience STEP 1 STEP 2 STEP 3 Forced to view 15-30 Branded Sponsored Welcome second Video/ Animated Sign-up Landing page Page – Click to access Flash on advertisement Page Unique Media Impact:WiFi sponsorship programs provide your brand with an online experienceunlike the traditional banner placement:to the Internet Chapter 6Engagement: with CTRs ranging from 15-40%Recall: thanks to the end-to-end 100% SOV immersive environment www.interairmedia.com
  21. 21. Unique MediaUnique MediaPowerPole AdvertisingBenefits• Unique chance to positively interact with over 356 million annual passengers.• 328 kiosks available at 9 top DMA US Airports• Easy way to charge handheld devices, tablets and laptops at no cost to user• 8 ft. tall kiosks are customizable depending on the advertisers needs• Highly visible with locations in key dwell areas and terminals• “Green-e Energy Certified”, providing Renewable Energy Certificates (RECs)• Additional locations available (new sites may be hand-selected by advertiser) Chapter 6 www.interairmedia.com
  22. 22. Unique Media Unique Media Helicopter Advertising Helicopter advertising offers unprecedented access to upper-echelon influencers and consumers. Our helicopter advertising services reach the highest level business executives and celebrities who regularly use helicopter travel for business and leisure purposes. • Charter helicopters reach targets in Manhattan, the Hamptons, JFK and LGA • Helicopter communications media include: • Helicopter wraps – the entire craft can be covered with brand, campaign or message • Gift bag distribution – offer complimentary gifts, reading materials or countless other promotional or luxury items • Helipad branding – an exclusive location for high-impact branding "We thought helicopters to be the perfectvehicles to reach an elite audience, in thiscase, executives heading out of New York City.Because we’re finding that executives arereally digging into the magazine in theirleisure time, we basically hand-delivered it tothem as they headed off to the beach.” Chapter 6Theresa Gaffney, Director of Creative Services,Condé Nast Portfolio www.interairmedia.com
  23. 23. Unique MediaUnique MediaAirplane WrapsAs a standalone tactic or part of a multi-media campaign, airplane wraps make a huge impression topassengers, media and everyone else who views a specially branded aircraft. Talk to InterAir Mediaabout our wrap airline partnerships.In a recent campaign with Capital One, significant exposure was gained through multiple mediaoutlets on local and national broadcast television, web coverage and print: • USA Today • Forbes • CNN Money • Fox Television News • PR Newswire Chapter 6 www.interairmedia.com
  24. 24. Unique MediaUnique MediaAirline Communications OnlineGet unprecedented targeted communications withonline communications. You can even target byroute or seating class: • Online email blasts – send a message or exclusive offer to frequent flyer members through highly specific criteria, such as household income, location or other Preferred Passenger data • Online confirmation banners – once a ticket purchase is confirmed, a banner can be displayed for select flyers heading for a specific location, or demonstrating other financial or professional criteria. • Online Boarding Passes –program messages to reach travelers coming from or flying to a specific destination, or based on their arrival or departure date or duration of their stay. Advertising space on a boarding pass is available in a variety of sizes and media types, including rich media. Travelers see your message online when they check-in, and again when they print their Chapter 6 boarding pass and use it throughout their trip. www.interairmedia.com

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