A Closer Look Towards Indonesian BloggersFindings of 2009 Indonesian Blogger Survey

2009 Indonesia Blogger Survey at a glance

Indonesia Blogger Survey: Key FindingsBloggers have strong presence in social mediaBloggers trust other bloggers when looking for informationIntensity and frequency of blogging increase over timeBloggers have low interest in monitoring their own blogs and identifying their blogs’ level of influence

Who & whyIndonesia Bloggers Survey“Blogging is a journey for bloggers to find their passions” (EndaNasution)

Facts & FiguresBase: all respondents

Facts & FiguresBase: all respondents

Most bloggers are relatively new61% have been blogging for less than 2 yearsBase: all respondentsQ: How long have you had a blog? (in years)

But they are activeNo differences between length of years and time spent for bloggingBase: all respondentsQ: On average, how many hours a week do you spend blogging??

And have strong presence in social mediaIn average, bloggers are registered in 3 to 4 social networking sitesMost often used features: journal/blog/notes (46%)Base: all respondentsQ: Of the online community networks listed below, which one are you registered on?

Blogging is very personalBase: all respondentsQ: When you first decided to start a blog, what were your main reasons? And you are now writing to… (You may choose a maximum of 5 options)

Transformation in bloggingInsights from in-depth interviews with influential bloggers

Nearly 50% bloggers subscribed to other blogs via RSS FeedBlogs subscribed through RSS FeedBase: all respondentsBase: respondents who subscribed to blogs via RSS FeedQ: Do you subscribe to RSS Feed of certain blogs/websites? What are the blogs/websites?

What they writeIndonesia Bloggers Survey

Blog content: It's all about meBase: all respondentsQ: Which of the statements below best describes your blog content? Please choose a maximum of 3 answers.

Topics written by bloggersBase: all respondentsQ: Which topic do you usually discuss on your blogs? Please choose a maximum of 3 answers.

How intense They BlogIndonesia Bloggers Survey

Intensity has increased over timeBase: respondents answered “more” or “less”Base: all respondentsQ: Compared to when you were just started writing your blog, how has the intensity and frequency changed?

Intensity increased in first year, then stabilizedIntensity and frequency of blogging compared to years of blogging

Bloggers actively update their blogs in the first 2 years55% often update their blogsRarely 56%Often 55%Often 52%Rarely 46%Often 44%Often 42%Base: all respondentsQ: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)?

Bloggers actively update their blogs in the first 2 yearsRarely 56%Often 55%Often 52%Often 44%Rarely 46%Often 42%Base: all respondentsQ: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)?

Updating blogs is opportunity-drivenBase: all respondentsQ: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)? What are your main reasons for updating your blog or adding a new entry to your blog?

Success metricsIndonesia Bloggers Survey

Monitoring of own blog Reasons for monitoring:“It’s not important to monitor my blogs” (68%)Entrepreneurs (80%) and professionals (85%) have higher interest in monitoring their blogsBase: all respondentsQ: Do you intentionally monitor the traffic and page views of your blog? (please mention your reasons)

Success measure is mostly quantitative39% thinks it’s not important to measure their blogs’ successBase: all respondentsQ: Please rank 3 things from the list below that you consider to be the top factors for measuring the success of your blog.

Sources of informationIndonesia Bloggers Survey

Trusted sources of informationTraditional mediaHave reliable sources and researchProvide more accurate info InstitutionalizedBlogsFrom “a person like me”Has detailed behind-the-scene infoMore varied and creative in topicsFree of interestsBase: all respondentsQ: When searching for information, which type of media do you think are the most reliable for providing accurate information?

Traditional media

Have reliable sources and research

Provide more accurate info

Institutionalized

Blogs

From “a person like me”

Has detailed behind-the-scene info

More varied and creative in topics

Free of interests

Topics searched and trusted blogsMost bloggers tend to search blogs that discuss same topics as theirsBase: all respondentsQ: Which topic do you usually search from other blogs? For each topic that you chose for, please specify the most reliable blogs (provide most accurate/useful information)

Blog’s InfluenceQ: In the following statements, you are required to provide a score for each statement based on your opinion about the level of influence of your blog

Influential BloggersBase: all respondentsQ: In your opinion, who is the most influential Indonesian blogger?

2009 Indonesia Bloggers SurveyThank You