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Indonesian Blogger Survey 09
 

Indonesian Blogger Survey 09

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Interesting Survey on bloggers in Indonesia

Interesting Survey on bloggers in Indonesia

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Indonesian Blogger Survey 09 Indonesian Blogger Survey 09 Presentation Transcript

  • A Closer Look Towards Indonesian Bloggers
    Findings of 2009 Indonesian Blogger Survey
  • 2009 Indonesia Blogger Survey at a glance
  • Indonesia Blogger Survey: Key Findings
    Bloggers have strong presence in social media
    Bloggers trust other bloggers when looking for information
    Intensity and frequency of blogging increase over time
    Bloggers have low interest in monitoring their own blogs and identifying their blogs’ level of influence
  • Who & why
    Indonesia Bloggers Survey
    “Blogging is a journey for bloggers to find their passions” (EndaNasution)
  • Facts & Figures
    Base: all respondents
  • Facts & Figures
    Base: all respondents
  • Most bloggers are relatively new
    61% have been blogging for less than 2 years
    Base: all respondents
    Q: How long have you had a blog? (in years)
  • But they are active
    No differences between length of years and time spent for blogging
    Base: all respondents
    Q: On average, how many hours a week do you spend blogging??
  • And have strong presence in social media
    In average, bloggers are registered in 3 to 4 social networking sites
    Most often used features: journal/blog/notes (46%)
    Base: all respondents
    Q: Of the online community networks listed below, which one are you registered on?
  • Blogging is very personal
    Base: all respondents
    Q: When you first decided to start a blog, what were your main reasons? And you are now writing to… (You may choose a maximum of 5 options)
  • Transformation in blogging
    Insights from in-depth interviews with influential bloggers
  • Nearly 50% bloggers subscribed to other blogs via RSS Feed
    Blogs subscribed through RSS Feed
    Base: all respondents
    Base: respondents who subscribed to blogs via RSS Feed
    Q: Do you subscribe to RSS Feed of certain blogs/websites? What are the blogs/websites?
  • What they write
    Indonesia Bloggers Survey
  • Blog content: It's all about me
    Base: all respondents
    Q: Which of the statements below best describes your blog content? Please choose a maximum of 3 answers.
  • Topics written by bloggers
    Base: all respondents
    Q: Which topic do you usually discuss on your blogs? Please choose a maximum of 3 answers.
  • How intense They Blog
    Indonesia Bloggers Survey
  • Intensity has increased over time
    Base: respondents answered “more” or “less”
    Base: all respondents
    Q: Compared to when you were just started writing your blog, how has the intensity and frequency changed?
  • Intensity increased in first year, then stabilized
    Intensity and frequency of blogging compared to years of blogging
  • Bloggers actively update their blogs in the first 2 years
    55% often update their blogs
    Rarely 56%
    Often 55%
    Often 52%
    Rarely 46%
    Often 44%
    Often 42%
    Base: all respondents
    Q: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)?
  • Bloggers actively update their blogs in the first 2 years
    Rarely 56%
    Often 55%
    Often 52%
    Often 44%
    Rarely 46%
    Often 42%
    Base: all respondents
    Q: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)?
  • Updating blogs is opportunity-driven
    Base: all respondents
    Q: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)? What are your main reasons for updating your blog or adding a new entry to your blog?
  • Success metrics
    Indonesia Bloggers Survey
  • Monitoring of own blog
    Reasons for monitoring:
    “It’s not important to monitor my blogs” (68%)
    Entrepreneurs (80%) and professionals (85%) have higher interest in monitoring their blogs
    Base: all respondents
    Q: Do you intentionally monitor the traffic and page views of your blog? (please mention your reasons)
  • Success measure is mostly quantitative
    39% thinks it’s not important to measure their blogs’ success
    Base: all respondents
    Q: Please rank 3 things from the list below that you consider to be the top factors for measuring the success of your blog.
  • Sources of information
    Indonesia Bloggers Survey
  • Trusted sources of information
    • Traditional media
    • Have reliable sources and research
    • Provide more accurate info
    • Institutionalized
    • Blogs
    • From “a person like me”
    • Has detailed behind-the-scene info
    • More varied and creative in topics
    • Free of interests
    Base: all respondents
    Q: When searching for information, which type of media do you think are the most reliable for providing accurate information?
  • Topics searched and trusted blogs
    Most bloggers tend to search blogs that discuss same topics as theirs
    Base: all respondents
    Q: Which topic do you usually search from other blogs? For each topic that you chose for, please specify the most reliable blogs (provide most accurate/useful information)
  • Blog’s Influence
    Q: In the following statements, you are required to provide a score for each statement based on your opinion about the level of influence of your blog
  • Influential Bloggers
    Base: all respondents
    Q: In your opinion, who is the most influential Indonesian blogger?
  • 2009 Indonesia Bloggers Survey
    Thank You