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Thesis presentation

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The presentation I gave as part of my defense of my Master of Science

The presentation I gave as part of my defense of my Master of Science

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  • 1. To the Screens Themselves! A Phenomenological Approach to Understanding Interactive Screens
  • 2. Table of Contents  What Are Screens?  Why Research the Interactive Screen?  How Can we Research Interactive Screens?  Phenomenology on Interactive Screens  Case Studies  Interactive Screens on Phenomenology  Conclusions  Questions?
  • 3. What Are Screens? “The existence of another virtual space, another three-dimensional world enclosed by a frame and situated inside our normal space. The frame separates two absolutely different spaces that somehow coexist.“ - Lev Manovich, An Archeology of the Computer Screen -  A novel trichotomy based on the physical possibilities of screens:  Static Screens  Dynamic Screens  Interactive Screens
  • 4. The Static Screen
  • 5. The Dynamic Screen
  • 6. The Interactive Screen
  • 7. Why Research Interactive Screens? “The familiar is that to which we are accustomed; and that to which we are accustomed is hardest to ‘know’, that is to see as a problem, that is to see as strange, as distant, as ‘outside us’ ...” Nietzsche 1974, no.355, p.301  This is not a presentation.  Screens are ubiquitous  Interactive screens have taken flight in recent years
  • 8. How Can we Research Interactive Screens?  Screens are embedded  Screens undergo rapid development  Experience of screens: Phenomenology “Phenomenology studies the structure of the conscious directed mind from a first person perspective“  Used methodologies:  Lucas Introna and Fernando Ilharco  Don Ihde  Medical Anthropology (Mol, Radstake, van Dijck)
  • 9. Phenomenology on Interactive Screens (1/3)  The traditional approach (Introna & Ilharco) did not research interactive screens  Evade experience  Attract attention  Display relevance  Interactive Screens: Imply immersion  The essence of screens is ‘already agreement’  Screens are shaping cultural surroundings  Interactive screens can produces virtual worlds  Problematic in existential phenomenology
  • 10. Phenomenology on Interactive Screens (2/3)  A framework of ‘I - technology - World’ relations (Don Ihde).  Results of the application of the trichotomy of screen to postphenomenology:
  • 11. Phenomenology on Interactive Screens (3/3)  Traditional phenomenology shows us  how screens are experienced in a larger cultural perspective  but fail to explain virtual worlds  Postphenomenology shows us:  that interactive screens change perception  screens are developing towards complete immersion
  • 12. Case Studies  Screens in the Public Space  Car Navigation Device GPS Leads Driver to Cliff's Edge  Screens in Medical Practice The phrase "You have  Sonograph reached your final destination" almost took on a whole new meaning for one British driver on Sunday when the soothing robot voice of his car's GPS became a siren's call luring him toward his doom. Source: http://www.dailymail.co.uk/news/ article-1164705/BMW-left-teetering-100ft-cliff-edge- sat-nav-directs-driver-steep-footpath.html
  • 13. Interactive Screens on Phenomenology  The research of interactive screens encounters the boundaries of existential phenomenology.  A new understanding of essentialistic thinking within postphenomenology is described.  Phenomenology fails to account for larger cultural influences on technology.
  • 14. Conclusions  A better applicable trichotomy of screens  A unique understanding of interactive screens  what they are  how they act  Contemporary Phenomenology  can produce notions of essence of technologies  has problems describing virtual worlds  needs to rely on empirical philosophy
  • 15. Questions?
  • 16. To the Drinks themselves! A Dutch Approach to Understanding Celebration of Graduation Café Het Bolwerk