Thesis presentation


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The presentation I gave as part of my defense of my Master of Science

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  • Thesis presentation

    1. 1. To the Screens Themselves! A Phenomenological Approach to Understanding Interactive Screens
    2. 2. Table of Contents  What Are Screens?  Why Research the Interactive Screen?  How Can we Research Interactive Screens?  Phenomenology on Interactive Screens  Case Studies  Interactive Screens on Phenomenology  Conclusions  Questions?
    3. 3. What Are Screens? “The existence of another virtual space, another three-dimensional world enclosed by a frame and situated inside our normal space. The frame separates two absolutely different spaces that somehow coexist.“ - Lev Manovich, An Archeology of the Computer Screen -  A novel trichotomy based on the physical possibilities of screens:  Static Screens  Dynamic Screens  Interactive Screens
    4. 4. The Static Screen
    5. 5. The Dynamic Screen
    6. 6. The Interactive Screen
    7. 7. Why Research Interactive Screens? “The familiar is that to which we are accustomed; and that to which we are accustomed is hardest to ‘know’, that is to see as a problem, that is to see as strange, as distant, as ‘outside us’ ...” Nietzsche 1974, no.355, p.301  This is not a presentation.  Screens are ubiquitous  Interactive screens have taken flight in recent years
    8. 8. How Can we Research Interactive Screens?  Screens are embedded  Screens undergo rapid development  Experience of screens: Phenomenology “Phenomenology studies the structure of the conscious directed mind from a first person perspective“  Used methodologies:  Lucas Introna and Fernando Ilharco  Don Ihde  Medical Anthropology (Mol, Radstake, van Dijck)
    9. 9. Phenomenology on Interactive Screens (1/3)  The traditional approach (Introna & Ilharco) did not research interactive screens  Evade experience  Attract attention  Display relevance  Interactive Screens: Imply immersion  The essence of screens is ‘already agreement’  Screens are shaping cultural surroundings  Interactive screens can produces virtual worlds  Problematic in existential phenomenology
    10. 10. Phenomenology on Interactive Screens (2/3)  A framework of ‘I - technology - World’ relations (Don Ihde).  Results of the application of the trichotomy of screen to postphenomenology:
    11. 11. Phenomenology on Interactive Screens (3/3)  Traditional phenomenology shows us  how screens are experienced in a larger cultural perspective  but fail to explain virtual worlds  Postphenomenology shows us:  that interactive screens change perception  screens are developing towards complete immersion
    12. 12. Case Studies  Screens in the Public Space  Car Navigation Device GPS Leads Driver to Cliff's Edge  Screens in Medical Practice The phrase "You have  Sonograph reached your final destination" almost took on a whole new meaning for one British driver on Sunday when the soothing robot voice of his car's GPS became a siren's call luring him toward his doom. Source: article-1164705/BMW-left-teetering-100ft-cliff-edge- sat-nav-directs-driver-steep-footpath.html
    13. 13. Interactive Screens on Phenomenology  The research of interactive screens encounters the boundaries of existential phenomenology.  A new understanding of essentialistic thinking within postphenomenology is described.  Phenomenology fails to account for larger cultural influences on technology.
    14. 14. Conclusions  A better applicable trichotomy of screens  A unique understanding of interactive screens  what they are  how they act  Contemporary Phenomenology  can produce notions of essence of technologies  has problems describing virtual worlds  needs to rely on empirical philosophy
    15. 15. Questions?
    16. 16. To the Drinks themselves! A Dutch Approach to Understanding Celebration of Graduation Café Het Bolwerk