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A Publisher ‘s Dream: Reader Retention An Introduction to Memonic ’s White Label Solution for Publishers Online Dorian Selz , CEO & Co-Founder 20101130
Today’s Media Situation
Today An industry in transformation
Required adjustment: Digital realities
A Digital Must: Reader Attention
One Aspect: Reader Retention
Reader Engagement is one link away ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Read What YOU Want: Clip any content to personal archive One link integration on editor website =  White Label archive.
First Time Users: Login/account generation - how it works Single Sign-On with your current login system
Registration:  Focused on minimal user effort Initial use without registration    focus on user adoption
The Result:  Personal Archive + Memonic Perks Rich user experience: Make use of your clipped articles
Create a Knowledge Hub Around Your Site A unique differentiation possibility for your website
Providing the Solution: Reader Retention/Market Leadership as Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attractive market: users are willing to pay for such services
Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],An attractive and cost efficient model tailored to your needs
Outlook
Profit from the Platform Each development is available to all users
Focused on delivering reader value ,[object Object],[object Object],[object Object],[object Object],[object Object],Rich user experience: Make use of your clipped articles
The folks behind Memonic
About the team Dr. Dorian Selz, CEO Felix Hürlimann, lic. ETH, Lead Retrieval Patrice Neff, Lead Engineering Toni Birrer, Lead Platform Chris Hauzenberger, ETH Lead Clients Keren Eldad, Marketing Director We ‘ ve done it before: Built Switzerland’s 5 th  largest website
„ The Proof Is In The Pudding “
Award-Winning Company CTI Startup Certified Winner W.A. De Vigier Price for Startups Winner Red Herring Top 100 Europe Winner Bronze Medal Business Idea 2010
Welcome to Modern Times
Time for Questions & Lunch
Thanks for your time! Dorian Selz,  CEO & Co-Founder +41 44 533 1068, keren@memonic.com Feldstrasse 133, CH-8004 Zurich www.memonic.com

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Memonic presentation wl_nov10-2

Editor's Notes

  1. Components Capture - Clipping Pipeline & Storage Access - Frontend Retrieve Interaction with 3 rd Parties Infrastructure Minimalistic setup: Server inhouse, AWS for prod. setup OS: Debian Language: Python Key Services for scaling: FAI and Puppet
  2. Components Capture - Clipping Pipeline & Storage Access - Frontend Retrieve Interaction with 3 rd Parties Infrastructure Minimalistic setup: Server inhouse, AWS for prod. setup OS: Debian Language: Python Key Services for scaling: FAI and Puppet
  3. Components Capture - Clipping Pipeline & Storage Access - Frontend Retrieve Interaction with 3 rd Parties Infrastructure Minimalistic setup: Server inhouse, AWS for prod. setup OS: Debian Language: Python Key Services for scaling: FAI and Puppet
  4. Wir haben am Swiss Innovation Forum in Basel am 5. November gelauncht. Und innerhalb weniger Tage haben wir es bis nach Korea geschafft. Ohne ein Strich PR.