1. Getting the Google search results you want by Chris Myers Gerald R. Ford School of Public Policy [email_address] http://twitter.com/myersca aim & google: oldmacbum http://www.fordschool.umich.edu
2. Not getting the results you are expecting? Frustrated? Photo by: http://www.flickr.com/people/striatic/
3. Lessons come from a mess. Photo by: http://www.flickr.com/photos/dalasie/
4. What is Google looking for? Photo originally by: http://www.flickr.com/people/nolifebeforecoffee/
5. 1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://acoolguy.com Good: http://chrismyers.com
6. 1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ B ad: http://myschool.umich.edu/id?=3456&type=2&sort=4 Good: http://myschool.umich.edu/faculty/doe
7. 1. URL – Path Matters – Key Words – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://myschool.umich.edu/content/grouping/people/faculty/educationalstudies/pages/faculty/doe Good: http://myschool.umich.edu/faculty/doe Better: http://myschool.umich.edu/doe
8. 2. Page Title – Reflect Page – Good and Bad http://www.flickr.com/people/mikefischer/ Bad: University of Michigan Ann Arbor My School Good: John Doe Faculty <Name>
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14. 4. Content – Keywords - Density Photo by: http://www.flickr.com/photos/martinstabe/
17. Don't forget to remove items from Google's list (including PDFs and Word Documents save html file with code as same name) Photo originally by: http://www.flickr.com/photos/raster/ Just say the magic word/code: <meta name="robots" content="noindex,nofollow">