Clios Presentation - Current Inspiration

Because technology matters, but most engineers suck at story telling

Because they outperform Russian hackers at “Interweb takeovers”

Because we all need help making decisions

And because collective intelligence is awesome

Defense Advanced Research Projects Agency
Because they get my vote for agency of the year 2010

How DARPA explained their motivation
“...explore the roles the Internet and
social networking play in the timely communication, wide-area team-building,
and urgent mobilization required to solve broad-scope, time-critical problems.”

What I read
...explore how social networking and real-time web can be used to build online communities to solve time critical organizational challenges...

Find 10 red weather balloons in the US

“Traditional” media lends a helping hand
CNN
New York Times
contest live – December 5th
November 2009
December2009

Where were the balloons?

So what did the winning teams do?

So what did the winning teams do?[hint: no drones, satellites or wire tapping]

MIT found all 10 balloons in 8 hrs

Winning strategies also had a lot in common

What were the critical elements of success?

To build a team, you need...
media coverage
brand recognition (MIT, Georgia Tech)
search rank

...but to organize and lead your team you need...
recursive recruiting
money or money for charity
reuse a lot
build the special bits
run a real-time operations center

My nomination for agency of the year 2010
For inspiring creative use of social technologies

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http://www.slideshare.net	2
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Clios Presentation - Current Inspiration

by Shaun Abrahamson

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