Using Social Product Development for The Betacup

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Why we believe Social Product Development is the right approach for The Betacup. We explore the inspiration and the key challenges and update on progress so far.

Learn more about http://www.thebetacup.com

Published in: Design, Technology, Business
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  • Is it meaningful?Do people want to be involved How can the community helpWhy now? We love lovelove coffee! In this country 65% of us drink coffee which is the second most popular drink.
  • Purpose: Our mission is to eliminate paper cup consumption through the design of a more convenient alternative to the reusable mug.
  • http://en.wikipedia.org/wiki/Google How many people work for Google? About 10k officially but its many many more. Each time we create a link or click on an add, we make Google better, because Google has found ways to use this information to make the service better, while we don’t even feel like we are working
  • http://www.uie.com/articles/magicbehindamazon/2.7b questions because it impacts 20% of sales
  • http://www.aaronsw.com/weblog/whowriteswikipedia
  • http://www.aaronsw.com/weblog/whowriteswikipedia
  • http://www.aaronsw.com/weblog/whowriteswikipedia
  • http://www.aaronsw.com/weblog/whowriteswikipedia
  • http://econsultancy.com/blog/3873-for-some-products-social-media-works-better-than-advertisinghttp://adage.com/video/article?article_id=136789
  • http://www.aaronsw.com/weblog/whowriteswikipedia
  • What is open innovation Classical ownership struggle Traditional / Large organizations - closed / ownership critical Require outside innovation for topline growth
  • What is open innovation Classical ownership struggle Traditional / Large organizations - closed / ownership critical Require outside innovation for topline growth
  • Purpose: Our mission is to eliminate paper cup consumption through the design of a more convenient alternative to the reusable mug.
  • Purpose: Our mission is to eliminate paper cup consumption through the design of a more convenient alternative to the reusable mug.
  • Using Social Product Development for The Betacup

    1. 1. Using <br />Social Product Development<br />for<br />
    2. 2.
    3. 3. Mass Collaboration<br />
    4. 4. WHYmake it socomplicated?<br />
    5. 5. Work inside versus outside the organization<br />
    6. 6. Suppliers as part of the organization is not new<br />
    7. 7. Inviting everyone into the organization is new<br />
    8. 8. How many of us work for Google?<br />
    9. 9. How we made Amazon $2.7 billion in 2008<br />Was this review helpful?<br />YesNo<br />
    10. 10. Craiglist.org approved ads let us be editors<br />How do 35 people work with<br />50,000,000 users each month<br />
    11. 11. BUTthat’s allsoftware<br />
    12. 12. Threadless is 10 years old in 2010<br />
    13. 13. Quirky asks you to share ideas in return for a share of revenues<br />
    14. 14. Local Motors asks their community to design & build cars<br />
    15. 15. HOWdoesthis work?<br />
    16. 16. People like their doughnuts round<br />Questions/Needs<br />Support<br />Specification<br />Feedback<br />Concept <br />Generation<br />Launch!<br />Beta Testing<br />Concept Selection<br />(Viability/Feasibility)<br />Manufacturing/<br />Development<br />Prototyping<br />
    17. 17. Can they learn to love lumpy donuts?<br />Questions/Needs<br />Support<br />Feedback<br />Specification<br />Concept <br />Generation<br />Launch!<br />Beta Testing<br />Concept Selection<br />(Viability/Feasibility)<br />Manufacturing/<br />Development<br />Prototyping<br />
    18. 18. A more efficient product development process?<br />
    19. 19. 3 WAYSthis will#fail<br />
    20. 20. #fail 1: Crowds can’t decide<br />
    21. 21. Decide how to decide<br />
    22. 22. #fail 2: Intellectual property challenges<br />
    23. 23. A range of approaches are emerging<br />Classic IP<br />GNU Public Licenses<br />Creative Commons<br />Linux<br />Mozilla<br />Wordpress<br />Craigslist<br />P&G<br />Innocentive<br />Unilever<br />Scaffolding<br />Content <br />API’s<br />Tools<br />Apple iTunes<br />Google Maps API<br />NIKE iD<br />
    24. 24. # fail 3: Why will people show up?<br />
    25. 25. Give people what they want<br />Money<br />Meaning<br />“Egoboo”<br />Social Time<br />
    26. 26. betacupprogress to date<br />
    27. 27. Currently raising the prize<br />Mass Collaboration<br />
    28. 28. thebetacup.com @thebetacup<br />Mass Collaboration<br />

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