Find Big Ideas with Large Groups [Introduction]

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What happens when you brainstorm with 1000s of people? You can find great ideas (and plans, prototypes, partners and people).

We call it crowdstorming. But organizing 1000s of people introduces some new challenges. We studied 100s of projects to understand what works.

This deck is what we use to quickly introduce the main crowdsourcing ideas. It is also the outline of our book, Crowdstorm. Enjoy Shaun, Pete and Bastian.

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Find Big Ideas with Large Groups [Introduction]

  1. 1. HOW CAN WE MAKE IT SAFE SAFER TO FIND GREAT IDEASWITH CROWDS?SHAUN ABRAHAMSON@SHAUNABEHTTP://SLIDESHA.RE/YEZNDS
  2. 2. CROWDS CAN DELIVER GREATNESSLIKE THIS
  3. 3. AND THIS
  4. 4. AND THIS
  5. 5. AND THIS AND THISAND THIS
  6. 6. IT DOESN’THAVETO ENDTHIS WAY
  7. 7. OUR ORGANIZATIONS ARE SHAPED BY (OLD)ASSUMPTIONS ABOUT TRANSACTION COSTS Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago
  8. 8. THE LAST TIME WE TEAMED UPTHINGS WENT WELL (BUT WE CAN DO BETTER) Alex F. Osborn (the O in BBDO) “When it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas” About 65 years ago    
  9. 9. COMPLEX IDEASIMPLE PROCESS
  10. 10. 110 YEARS BEFORE OUR ROBOT CAR SEARCHCHICAGO TIMES-HERALD CONTEST
  11. 11. SEARCH PATTERNS
  12. 12. LESS COMPLEX IDEAMUCH MORE COMPLEX PROCESS
  13. 13. MANY MORE CHEAP TRANSACTIONSLET US DO MORE TOGETHER
  14. 14. COLLABORATIVE PATTERNS
  15. 15. COMPLEX PROCESSES? LARGECOMMUNITIES? WE’VE SEEN THIS BEFORE Elinor Ostrom “Complexity is not the same as chaos” About 3 years ago
  16. 16. WHEN YOU WORK WITH 1000 PEOPLEHOW DO YOU SEE WHO IS DOING THE WORK? Aaron Swartz “…insiders account for the vast majority of edits. But it’s the outsiders who provide nearly all of the content.” About 6 years ago Commenting on his analysis of who creates Wikipedia.
  17. 17. MORE COMPLEXEVALUATION OF CONTRIBUTIONS Sources: klout.com, quirky.com
  18. 18. THE EXPERTS. OUR FIRST CHOICEBUT THEY ARE UNLIKELY TO TAKE OUR CALLS
  19. 19. VOTING HOLDS PROMISEBUT IT HAS LIMITATIONS TOO
  20. 20. MORE COMPLEXDECISION MODELS
  21. 21. ITSCOMPLICATEDBUTIT DOESN’T HAVE TO END THIS WAY
  22. 22. HOW CAN WE MAKE IT SAFE SAFER TO FIND GREAT IDEAS WITH CROWDS? @SHAUNABE HTTP://SLIDESHA.RE/YEZNDS

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