Crowdstorm Book Overview (Complete)

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What happens when you brainstorm with 1000s of people? You can find great ideas (and plans, prototypes, partners and people).

We call it crowdstorming. But organizing 1000s of people introduces some new challenges. We studied 100s of projects to understand what works.

This deck is what we use in our workshops to introduce the main crowdstorming concepts. It is also the outline of our book, Crowdstorm. Enjoy Shaun, Pete and Bastian.

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  • + what exactly are we talking about? + most organizations depend on some combination of these resources + the most interesting thing is that e are changing how we get access to these resource + lower cost devices + broadband + marketplaces + analytics + reputation ---  dramatically lowering cost of getting access
  • Crowdstorm Book Overview (Complete)

    1. 1. MAKE IT SAFE SAFER TO FIND GREATIDEASWITHCROWDS@SHAUNABEHTTP://SLIDESHA.RE/XOYZCP
    2. 2. CROWDS CAN DELIVER GREATNESSLIKE THIS
    3. 3. AND THIS
    4. 4. AND THIS
    5. 5. AND THIS
    6. 6. AND THIS
    7. 7. IT DOESN’THAVETO ENDTHIS WAY
    8. 8. HOW DO WEMAKE IT SAFE SAFER TO FIND GREAT IDEASWITH CROWDS?
    9. 9. SOME CONTEXT
    10. 10. WHY DO WE ORGANIZETHE WAY THAT WE DO? Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago
    11. 11. (MORE THAN) A DECADE OF DISRUPTIONS CREATED BY ONLINE CROWDS 2001! 2003! 2005! 2000! 1995!1991! 2000! 2004! 1996! 2001! 1999!
    12. 12. Labor  Influence    Capital       ONLINE CROWDS AS  Assets    Data   THE GATEWAY TO CRITICAL RESOURCES
    13. 13. TEAMING UP TO GET BETTER IDEASTHE BIRTH OF BRAINSTORMING Alex F. Osborn (the O in BBDO) “when it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas” About 65 years ago    
    14. 14. BRAINSTORMING+LOWTRANSACTIONCOSTS=CROWDSTORMING
    15. 15. < You Are Here
    16. 16. ASK THE RIGHTQUESTION
    17. 17. HOW CAN YOU IMPACT THE ORGANIZATION?BUSINESS MODEL CANVAS CAN HELP 3 2 1 4
    18. 18. CLEAR CHALLENGESCLEAR EVALUATION CRITERIA
    19. 19. A GREAT STORYABOUT THE FUTURE
    20. 20. MOTIVATE
    21. 21. TEN THOUSAND PEOPLE A YEARSEEK OUT FAME + FORTUNE
    22. 22. MORE THAN A JOBEXPERIENCE + GOOD
    23. 23. CAN YOU DELIVERON YOUR PROMISES?
    24. 24. THE RIGHT MIX OF INCENTIVESFOR YOUR CROWDSTORM PARTICIPANTS
    25. 25. BUILD THECOALITION
    26. 26. WHO CAN HELP YOUINCENTIVISE, RECRUIT, ORGANIZE, PRODUCE
    27. 27. RECRUIT THE BEST
    28. 28. THE PARTICIPANT JOURNEYFROM AWARENESS TO ADVOCACY
    29. 29. 1st 2nd 3rd 5thBalloons Found 10 9 8 8MotivationMoney x x xGood x x xMeaning x x x xCoalitionTeam size 5 8 1 10Network size 5,000 1,000 50,000* 80,000**Existing network? no no yes yes Source: DARPA network challenge report + team data
    30. 30. < Before we do this, lets talk patterns
    31. 31. CROWDSTORMPATTERNS
    32. 32. FIND IDEASFIND + EVALUATE IDEAS
    33. 33. COMPLEX PRODUCTSIMPLE CROWDSTORM PATTERN
    34. 34. SIMPLE PRODUCTS (OFTEN)COMPLEX CROWDSTORM PATTERN
    35. 35. ENCOURAGEPRODUCTIVEBEHAVIORS
    36. 36. WHY DO WE ORGANIZETHE WAY THAT WE DO? Elinor Ostrom “Complexity is not the same as chaos” About 3 years ago
    37. 37. TO EFFECTIVELY ORGANIZE, WE NEEDMONITORING,SUPPORT, ADVOCACY,VALUE EXCHANGE [OR FAIR INCENTIVES]SANCTIONS,COLLECTIVE CHOICEMEMBERSHIP, NESTINGSource: Adapted from Elinor Ostrom’s collective action design principles
    38. 38. Source: Getsatisfaction.com
    39. 39. UNDERSTANDCONTRIBUTIONS
    40. 40. MORE ACTIVITY ORMORE VALUABLE ACTIVITY Aaron Swartz “…insiders account for the vast majority of edits. But it’s the outsiders who provide nearly all of the content.” About 6 years ago Commenting on his analysis of who creates Wikipedia.
    41. 41. FROM COUNTING ACTIONSTO EVALUATING INFLUENCE Sources: klout.com, quirky.com
    42. 42. MONITORING TOOLS TOKEEP UP WITH MASSIVE TEAMS Source: Wikipedia Foundation 2011 Summer Research
    43. 43. SELECTTHE BEST
    44. 44. EXPERTS HAVE DEMONSTRATED SUCCESSHOW DO THEY SCALE?
    45. 45. LET THE CROWD HELPTO FILTER THE MOST PROMISING
    46. 46. WHO SHOULD VOTE?
    47. 47. HOW TO ORGANIZEA DECISION-MAKING PROCESS
    48. 48. HYBRID MODELSCROWD FILTER + EXPERT SELECTORS
    49. 49. CHOOSE THERIGHT SPACE
    50. 50. SIMPLE SEARCH COMPLEX COLLABORATION ! ! Monitor! Monitor! Support! Support! Advocacy! Sanctions! Collective Choice! Value Exchange! Membership!
    51. 51. Gotchas >
    52. 52. GOTCHAS
    53. 53. TRAPPED BYTHE CASTLE
    54. 54. FEAR OFIP
    55. 55. JOURNEY TO TRUST
    56. 56. WE CAN REDUCEBRAND RISKS, TOO
    57. 57. SAVE IDEAS FROMNOT INVENTEDHERE
    58. 58. Almost done >
    59. 59. MAKE IT SAFE SAFER TO FIND GREATIDEASWITHCROWDS@SHAUNABEHTTP://SLIDESHA.RE/XOYZCP

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