MW2010: Slavko Milekic, Gaze-tracking and museums: current research and implications

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museums and the web

A presentation from Museums and the Web 2010. Eye- and gaze-tracking has firmly established itself as a valuable tool for market and Web-design. However, until recently the technology was fairly exclusive and expensive. This paper will present current research on the topic, using economical, commercially available components (Web cams, open source software) for building applications that use eye- and gaze-tracking. Implications for museums are far reaching and include: (a) improvement of Museum Web site designs, (b) development of specific museum Web-based applications that will be sensitive to users’ intentions and preferences, (c) collecting data for museum studies, and (d) enhancing ‘knowledge dissemination’ via Web-based applications. The author of the paper was recently (Summer 2009) granted a US patent for an original way of interacting with a display using eye- and gaze-tracking. Session: Actionable Research [research] see: http://www.archimuse.com/mw2010/abstracts/prg_335002170.html

Technology Education

Slavko Milekic, M.D., PhD Professor of Cognitive Science and Digital Design University of the Arts Philadelphia, US Gaze-tracking and Museums: Current Research and Implications

7 minutes is a very short time…. so, I will speak very fast (and use my eyes)

Background: Over the years (with World Wide Web) we see the development of many user-activity monitoring channels that ultimately enhance user experience. Example:

Fact: Eye- and gaze-tracking has been used for years in Web site development and marketing: Example:

Google search engine:

[object Object],[object Object],[object Object],[object Object]

Proposal: Create inexpensive webcam-based eye-tracking software.

Outcome: Creation of a new channel of information exchange between the user and information provider. Relevance for museums (and museum Web sites):

[object Object],[object Object],[object Object],[object Object],[object Object]

and now you can see it…. (for 1-2 minutes) (We will also have a demonstration on Friday, 10-11:30 made possible with the support from the University of the Arts MID program, with Gareth Roberts & Matt Miller.)

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A presentation from Museums and the Web 2010. The proliferation of iPhones, Smart-Phones and now “Super-Phones” continues to expand the tools available to museums for mobile interpretation and raise the expectations of their audiences. This paper provides a survey of recent trends in the museum industry to adapt to new audience expectations, and, more broadly, to assess the effect of mobile devices, the ubiquitous Internet and social networking on visitor expectations. Addressed from the industry perspective, it looks at the movement of the industry to multi-platform and media experiences as well as the challenges institutions face in developing and launching these new mobile features into the gallery experience. Are these efforts enough? Specifically, how closely aligned are museums’ objectives and their vision of mobile interpretation with the quickly evolving expectations and needs of their audience? Presented in this paper are the results of two pieces of research. The first set is on cultural and art professionals and focuses on how their institutions have implemented mobile interpretations and how they plan to execute mobile guide strategies in the future. The second is a set of visitor surveys and guide evaluations completed at major US and European museums and historic sites over the past three years. Session: Mobiles: A Panel [mobile] see http://www.archimuse.com/mw2010/abstracts/prg_335002210.html

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museums and the web

Museums face many challenges when building on-line collaborative networks to engage diverse knowledge communities. In this paper we explore the emergence of one such system, the Reciprocal Research Network (RRN), launched in March of 2010. During development, the RRN team explored and tested methods to overcome challenges commonly faced by museums undertaking similar projects. Here we discuss how the RRN is affecting research, why it is having this effect, and what course the development process followed. The RRN creates an on-line research community, allowing geographically dispersed users to collaborate while studying cultural objects held in institutions around the world. Museums and other cultural institutions are contributing their data to the RRN in order to facilitate this research. Diverse user groups, including indigenous communities, share their own perspectives and knowledge with the people and institutions that make up the RRN community. The Reciprocal Research Network was co-developed by three First Nations communities, the Musqueam Indian Band, the Stó:lō Nation/Tribal Council, and the U’mista Cultural Society, along with the Museum of Anthropology (MOA) at the University of British Columbia. A dozen museums also participated in the development process. Session: Multi-Institutional Collaboration: Process [organizations] see http://www.archimuse.com/mw2010/abstracts/prg_335002329.html

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A presentation from Museums and the Web 2010. Europeana, Europe's multimedia on-line library, museum and archive, currently grants access to the cultural holdings of Europe's twenty-seven member states. It includes more than 5.5 million books, maps, recordings, photographs, archival documents, paintings, and films from national libraries and cultural institutions. Europeana’s goal is to open up new ways of exploring Europe's heritage through free access to the collections and treasures via a single Web portal that is available in all the official EU languages (http://ec.europa.eu/information_society/ doc/factsheets /071-europeana-en.pdf). Europeana is currently in prototype; the full service will launch later in 2010. The operational Europeana portal will provide improved search functionality and access to over 10 million objects. A follow-up release in 2011 will showcase multilingual and semantic Web features. ATHENA's role is to harvest holdings from Europe's museums and similar collections across the cultural sector, and to facilitate their integration into Europeana. This paper will discuss this ambitious project from the point of view of the organizational strategies required to coordinate the pan-European, ATHENA Network, as well as the thesauri and multilingual developments that the partners are currently dealing with towards the integration of digital content. Session: Multi-Institutional Collaboration: Process [organizations]

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museums and the web

A presentation from Museums and the Web 2010. The Now and Then community heritage wiki was initiated to research the potential of Web 2.0 technologies to engage and sustain interest in local history and heritage collections. The aim of this action research project is to explore whether wikis can provide a low-cost, sustainable way of increasing interest and participation in the preservation, interpretation and enjoyment of local history and heritage collections. The target organisations to use the wiki are generally very small and are often staffed solely by volunteers. The pilot implementation in a small rural community has been well received and is generating significant levels of interest and participation. This paper aims to share the learning from this project about the potential and implications of wikis as the basis for sustainable knowledge communities around local history and heritage. It explores how collaborative knowledge-making practices such as crowdsourcing present new challenges and opportunities for museums, their information management paradigms, and their relationships with communities. Session: Wikis for Content Management [content] see http://www.archimuse.com/mw2010/abstracts/prg_335002330.html

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MW2010: Slavko Milekic, Gaze-tracking and museums: current research and implications

1. Slavko Milekic, M.D., PhD Professor of Cognitive Science and Digital Design University of the Arts Philadelphia, US Gaze-tracking and Museums: Current Research and Implications

2. 7 minutes is a very short time…. so, I will speak very fast (and use my eyes)

3. Background: Over the years (with World Wide Web) we see the development of many user-activity monitoring channels that ultimately enhance user experience. Example:

4.

5. Fact: Eye- and gaze-tracking has been used for years in Web site development and marketing: Example:

6. Google search engine:

7.

8. Proposal: Create inexpensive webcam-based eye-tracking software.

9. Outcome: Creation of a new channel of information exchange between the user and information provider. Relevance for museums (and museum Web sites):

10.

11. and now you can see it…. (for 1-2 minutes) (We will also have a demonstration on Friday, 10-11:30 made possible with the support from the University of the Arts MID program, with Gareth Roberts & Matt Miller.)