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Yellowbook                            Yellow Pages   yellowbook.com   WebReachSM   Additional Resources
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                                      YBnethttp://ybnet.corp.ybusa.net/ybmain/frame/
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                                        Yellowbook is a leading yellow pages and online
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                                          YB is leading | In the news | YB most recognized | Co. Philosophy | Path | How do |Where do over 82% | Wherever they look | Complete Directional
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                                      In the news. . .
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                                      Yellowbook.
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                                      The most recognized yellow pages brand.




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                                      Gain usage strategy
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Yellowbook                       Yellow Pages                      yellowbook.com                       WebReachSM                     Additional Resources



                                      The Path to Customers

                                      There are two kinds of advertising
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Yellowbook                       Yellow Pages                      yellowbook.com                       WebReachSM                     Additional Resources




                                      How do customers find you?
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                                            Additional Resources | RASCIL | Channel Neutral | Ad Size | Color | Special Meters | Multi Book | Distribution | Inserts
Yellowbook                       Yellow Pages                      yellowbook.com                       WebReachSM                     Additional Resources



                                      Connecting Buyers & Sellers

                                      Where do over 82% of
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                                      consumers turn to first for local business?

                           Where do




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                                      Wherever your customers look,
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                                      The complete directional plan for success.
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                                      Get leads for less with single-source convenience!




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                                      Yellow Pages
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                                                   Yellow Pages | Local Market Distribution | Distribution Map | Meters | Rate Comparison | Think the internet. . .
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                                                   Yellow Pages | Local Market Distribution | Distribution Map | Meters | Rate Comparison | Think the internet. . .
Yellowbook        Yellow Pages        yellowbook.com   WebReachSM   Additional Resources




                               Yellowbook and DistribuTech
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                             are teaming up to put Yellowbook
                                     in more homes!

                               Yellowbook directories are available
                               across the country. Now, by teaming
                               up with DistribuTech, we’re making
                                 them available right around the
                                              corner.

                                      Yellowbook will be made available
                                              to more people in:
                                                 15,000 Locations
                                           39 States & Washington DC
                                                   390 markets

                                      By DistribuTech, the nation’s largest
                                        distributor of free publications.
Yellowbook                     Yellow Pages                  yellowbook.com                   WebReachSM                Additional Resources
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                                                   Yellow Pages | Local Market Distribution | Distribution Map | Meters | Rate Comparison | Think the internet. . .
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                                                                                                                Northeast Ohio
                                                                                                                 Distribution

                                          Market Area        Book Code Pub Mo. Population Households Median Income Establishments Est. Distribution
                                              Akron            AKR            Dec   507,736         210,692               $52,285                   23,171                   256,000

                                            Cleveland          CNOR           Jun   1,415,333       592,445               $52,923                   68,442                   775,500

                                      Lake/Geauga Counties     GEGA           Feb   307,546         121,262                67,974                   15,318                   154,500

                                          LorainCounty         LORN           Nov   310,702         119,028               $55,445                   11,249                   150,500

                                         Medina County        MDNA            Sep   168,477          60,922               $67,358                    7,739                    83,000

                                         Portage County        PORT           Mar   161,636          60,985               $55,859                    6,329                    78,500


  * Source: Target Pro 2006.
  ** Estimated Distribution: The number included herein is based on a projected quantity calculated from past years' actual print-run totals, population and directory coverage adjustments.
  The actual number of copies printed may vary slightly from this number.
Yellowbook   Yellow Pages   yellowbook.com   WebReachSM   Additional Resources
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                                 Cleveland, OH
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                                                   Yellow Pages | Local Market Distribution | Distribution Map | Meters | Rate Comparison | Think the internet. . .
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                                 Medina County, OH
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                                                   Yellow Pages | Local Market Distribution | Distribution Map | Meters | Rate Comparison | Think the internet. . .
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                                                   Yellow Pages | Local Market Distribution | Distribution Map | Meters | Rate Comparison | Think the internet. . .
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                                       yellowbook.com
                                      The online solution for your business
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                                                                                                                                                                yellowbook.com




                                              Online solution |Results Page | Profile Page | Growth | Success Stories |85% of people | Designing website | inserts
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                                      yellowbook.com
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                                             Online solution |Results Page | Profile Page | Growth | Success Stories |85% of people | Designing website | inserts
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                                                                                                                           Results Page




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Yellowbook   Yellow Pages          yellowbook.com                   WebReachSM          Additional Resources
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                                      Profile Page




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                                      Continued growth and usage




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                                                                                    Additional Inserts/aids here




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                                             Online solution |Results Page | Profile Page | Growth | Success Stories |85% of people | Designing website | inserts
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                                             Online solution |Results Page | Profile Page | Growth | Success Stories |85% of people | Designing website | inserts
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                                             Online solution |Results Page | Profile Page | Growth | Success Stories |85% of people | Designing website | inserts
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                                      WebReach
                                      We’ve got you covered!  SM
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                                                                                                                                                                 WebReach




                                            We’ve got you covered | Sample searches | Imagine | Performance Report| WR Classic/Basic | Success Story | Inserts
Yellowbook                 Yellow Pages                yellowbook.com                 WebReachSM                Additional Resources




                                      Sample Searches: Google and Yahoo!          ®                        ®
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                                      Imagine. A search engine
                                      advertising campaign as unique as your business.
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                                      Example:
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                                      Weekly
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                                                                            Insert WebReach Success Story here




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                                      Attract more business with your own search
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                                      engine advertising campaign on Google and Yahoo!                                 ®                         ®




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                                            We’ve got you covered | Sample searches | Imagine | Performance Report| WR Classic/Basic | Success Story | Inserts
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                                                                                   Additional Inserts/aids here




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                                                                           Additional Resources




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                                            Additional Resources | RASCIL | Channel Neutral | Ad Size | Color | Special Meters | Multi Book | Distribution | Inserts
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                                            Additional Resources | RASCIL | Channel Neutral | Ad Size | Color | Special Meters | Multi Book | Distribution | Inserts
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                                            Additional Resources | RASCIL | Channel Neutral | Ad Size | Color | Special Meters | Multi Book | Distribution | Inserts
Yellowbook                  Yellow Pages                  yellowbook.com                   WebReachSM                Additional Resources
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                                            Additional Resources | RASCIL | Channel Neutral | Ad Size | Color | Special Meters | Multi Book | Distribution | Inserts
Yellowbook                  Yellow Pages                  yellowbook.com                   WebReachSM                Additional Resources
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                                            Additional Resources | RASCIL | Channel Neutral | Ad Size | Color | Special Meters | Multi Book | Distribution | Inserts
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Yellowbook                  Yellow Pages                  yellowbook.com                   WebReachSM                Additional Resources
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                                                                                  Insert Channel Neutral Aid here




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Yellowbook                  Yellow Pages                  yellowbook.com                   WebReachSM                Additional Resources
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Yellowbook                  Yellow Pages                  yellowbook.com                   WebReachSM                Additional Resources
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                                            Additional Resources | RASCIL | Channel Neutral | Ad Size | Color | Special Meters | Multi Book | Distribution | Inserts
Yellowbook                  Yellow Pages                  yellowbook.com                   WebReachSM                Additional Resources
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                                            Additional Resources | RASCIL | Channel Neutral | Ad Size | Color | Special Meters | Multi Book | Distribution | Inserts
Yellowbook                  Yellow Pages                  yellowbook.com                   WebReachSM                Additional Resources
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                                            Additional Resources | RASCIL | Channel Neutral | Ad Size | Color | Special Meters | Multi Book | Distribution | Inserts
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                                                                                     Additional Inserts/aids here




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