More Related Content Similar to Dark Arts for PBS Producers Similar to Dark Arts for PBS Producers (20) More from Matthew Thompson More from Matthew Thompson (17) Dark Arts for PBS Producers5. very important things
I won’t dwell on:
• social media
• news judgment
• technology
• SEO
• cat photos
16. N Umbering is narrative.
Flickr photo courtesy of user svenwerk.
28. Vs.
Vs.
nytimes.com vs. google news vs. gawker.com III. Headlines are hooks
30. 1. Discover
2. Easy
3. Guarantee
4. Health
5. Love
6. Money
7. New
8. Proven
9. Results
10. Safety
11. Save
12. You
12 most profit-producing words III. Headlines are hooks
31. 1. Top
2. Why
3. How
4. Will
5. Guide
6. Best
7. Secret
8. Ultimate
9. Your
10. Worst
11. New
12. Future
12 most arresting headline words III. Headlines are hooks
42. “
“
When remotely possible,
turn news into explanation.
source: Gawker founder/CEO Nick Denton
46. I Llustrate everything.
Flickr photo courtesy of user movimente.
51. “The word that came to mind was ‘brazen.’”
blogs.startribune.com/roadguy VI. Illustrate everything.
56. npr.org VII. Compete through co-optation.
58. F irehoses beat front doors.
Flickr photo courtesy of user Mr. T in DC.
61. wbur.org VIII. Firehoses beat front doors.
71. M inimal is magical.
Flickr photo courtesy of user Stuck In Customs.
84. I have so many fascinating things to tell you.
I must hurry.
88. speedy visual fun explanatory focused
straightforward authoritative
hierarchical conversational engaging
continuous simple efficient
comprehensive concise adaptable
collaborative ubiquitous social
economical arresting networked creative
aggressive engaged serial bi-directional
ebullient forceful filtered digressive bold
cathartic curatorial steady data-driven