Dark arts preso

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Dark arts preso

  1. 1. Dark secrets blogging superstars of the
  2. 2. very important things I won’t mention: •  breaking news •  social media promotion •  live events •  partnerships & guest-blogging •  technology
  3. 3. P ackage, repackage, repeat. Flickr photo courtesy of user scmgee.
  4. 4. lifehacker.com I. Package, repackage, repeat
  5. 5. lifehacker.com I. Package, repackage, repeat
  6. 6. lifehacker.com I. Package, repackage, repeat
  7. 7. lifehacker.com I. Package, repackage, repeat
  8. 8. lifehacker.com I. Package, repackage, repeat
  9. 9. packaging promotes volume
  10. 10. packaging reinforces
  11. 11. packaging extends reach
  12. 12. andrewsullivan.theatlantic.com I. Package, repackage, repeat.
  13. 13. mashable.com I. Package, repackage, repeat.
  14. 14. mashable.com I. Package, repackage, repeat.
  15. 15. mashable.com I. Package, repackage, repeat.
  16. 16. N Umbering is narrative. Flickr photo courtesy of user svenwerk.
  17. 17. popurls.com II. Numbering is narrative.
  18. 18. popurls.com II. Numbering is narrative.
  19. 19. soulofthecommunity.org II. Numbering is narrative.
  20. 20. lists promise comprehensiveness
  21. 21. lists promise limits
  22. 22. lists promise hierarchy
  23. 23. lists promise authority
  24. 24. themoneymeltdown.com II. Numbering is narrative.
  25. 25. examples of guides from different sites II. Numbering is narrative.
  26. 26. H Eadlines are hooks. Flickr photo courtesy of user minifig.
  27. 27. “ Imagine you're writing a headline for a magazine (one with tight deadlines) “ rather than a newspaper. source: Gawker founder/CEO Nick Denton
  28. 28. Vs. wired.com vs. gawker.com III. Headlines are hooks.
  29. 29. focus on implications, not events
  30. 30. Vs. Vs. nytimes.com vs. google news vs. gawker.com III. Headlines are hooks
  31. 31. 1.  Discover 2.  Easy 3.  Guarantee 4.  Health 5.  Love 6.  Money 7.  New 8.  Proven 9.  Results 10.  Safety 11.  Save 12.  You 12 most profit-producing words III. Headlines are hooks
  32. 32. 1.  Top 2.  Why 3.  How 4.  Will 5.  Guide 6.  Best 7.  Secret 8.  Ultimate 9.  Your 10.  Worst 11.  New 12.  Future 12 most arresting headline words III. Headlines are hooks
  33. 33. L Earn the art of the quest. Flickr photo courtesy of user h.koppdelaney.
  34. 34. newyorker.com IV. Learn the art of the quest.
  35. 35. thislife.org IV. Learn the art of the quest.
  36. 36. talkingpointsmemo.com IV. Learn the art of the quest.
  37. 37. voices.washingtonpost.com/ezra-klein IV. Learn the art of the quest.
  38. 38. voices.washingtonpost.com/ezra-klein IV. Learn the art of the quest.
  39. 39. O wn the system, own the story. “Death & Taxes” courtesy of DeviantArt.com.
  40. 40. great beat reporters have a system
  41. 41. great bloggers reveal their system
  42. 42. voices.washingtonpost.com/ezra-klein V. Own the system, own the story.
  43. 43. voices.washingtonpost.com/ezra-klein V. Own the system, own the story.
  44. 44. voices.washingtonpost.com/ezra-klein V. Own the system, own the story.
  45. 45. voices.washingtonpost.com/ezra-klein V. Own the system, own the story.
  46. 46. readwriteweb.com V. Own the system, own the story.
  47. 47. E Xplain, explain, explain. Flickr photo courtesy of user Pip R. Lagenta.
  48. 48. “ “ When remotely possible, turn news into explanation. source: Gawker founder/CEO Nick Denton
  49. 49. gizmodo.com VI. Explain, explain, explain.
  50. 50. io9.com VI. Explain, explain, explain.
  51. 51. voices.washingtonpost.com/ezra-klein VI. Explain, explain, explain.
  52. 52. voices.washingtonpost.com/ezra-klein VI. Explain, explain, explain.
  53. 53. nymag.com/vulture VI. Explain, explain, explain.
  54. 54. businessinsider.com VI. Explain, explain, explain.
  55. 55. C Omments are content. Flickr photo courtesy of user nolifebeforecoffee.
  56. 56. ta-nehisicoates.theatlantic.com VII. Comments are content.
  57. 57. ta-nehisicoates.theatlantic.com VII. Comments are content.
  58. 58. content gets assigned
  59. 59. content gets curated
  60. 60. content gets edited
  61. 61. content gets promoted
  62. 62. ta-nehisicoates.theatlantic.com VII. Comments are content.
  63. 63. metafilter.com VII. Comments are content.
  64. 64. I Llustrate everything. Flickr photo courtesy of user movimente.
  65. 65. A transportation blog?! Really?
  66. 66. *actual transportation blog headlines VIII. Illustrate everything.
  67. 67. blogs.startribune.com/roadguy VIII. Illustrate everything.
  68. 68. “The word that came to mind was ‘brazen.’” blogs.startribune.com/roadguy VIII. Illustrate everything.
  69. 69. images courtesy of roadguy VIII. Illustrate everything.
  70. 70. wired.com VIII. Illustrate everything.
  71. 71. 1.  Photowalks 2.  Station image licenses 3.  Handout photography 4.  Creative Commons (Flickr) 5.  Crowd-contributed 6.  iStockPhoto, WebShots, etc. 7.  Wikipedia potential image sources VIII. Illustrate everything.
  72. 72. D On’t fear digression. Flickr photo courtesy of user simonsterg.
  73. 73. andrewsullivan.theatlantic.com IX. Don’t fear digression.
  74. 74. voices.washingtonpost.com/ezra-klein IX. Don’t fear digression.
  75. 75. consumerist.com IX. Don’t fear digression.
  76. 76. digression adds character
  77. 77. digression adds catharsis
  78. 78. B E a bit predictable. Flickr photo courtesy of user ahockley.
  79. 79. andrewsullivan.theatlantic.com X. Be a bit predictable.
  80. 80. nytimes.com X. Be a bit predictable.
  81. 81. thekitchn.com X. Be a bit predictable.
  82. 82. lifehacker.com X. Be a bit predictable.
  83. 83. D Evour the Web. Flickr photos courtesy of user M i x y.

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