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WordPress is just for blogging. Right? Wrong. In business, facts – not stories – sell your product, service, or point-of-view. Right? Double-wrong. Our minds are wired to process stories, not facts. WordPress is a POWERHOUSE storytelling engine. Don’t use it? You lose – customers and business. First, we’ll explore why short stories – not “death-by- Powerpoint” bullets – engage your buyer, capture their attention, and convince them to buy your product, service, or point-of-view. Second, we’ll drill into how I used WordPress to build a storytelling engine – and you can too. Want more sales? Forget the website, build a storySite™.
For audio and slides, go to http://theideamechanic.com/stories-and-wordpress-indieconf-2011-soundslides