1. from news to
understanding
the
emergence
of
rela.onship
journalism
Matt Thompson | @mthomps | 4.24.2010

2. from pricing to value
from news to understanding 2

3. from content to relationships
from news to understanding 3

4. the demand for context
This week, I’ll be trying to explain the basic elements of
financial reform. And we’re going to start with the most
important bit: leverage and capital requirements.
- 4.19.2010
from news to understanding 4

5. the quest narrative
from news to understanding 5

6. fostering a network
from news to understanding 6

7. it’s still early
from news to understanding 7

8. Sources
of
funding
for
public
radio
sta3ons
Listener
support
Corporate
underwri.ng
CPB
Licensee
support
Founda.ons/major
gi<s
Federal/state/local
gov'ts
All
other
sources
our opportunity
from news to understanding 8

9. NPR
audience
growth:
1998-­‐2008
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
1998
2008
our opportunity
from news to understanding 9

10. the goal
digital experiences
you actually love
Matt Thompson | @mthomps | 4.24.2010

11. 10 things I’ve learned
since Evan launched
the Texas Tribune
Matt Thompson | @mthomps | 4.24.2010