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from news to
understanding
the	
  emergence	
  of	
  rela.onship	
  journalism	
  




Matt Thompson | @mthomps | 4.24.2010
from pricing to value




from news to understanding                    2
from content to relationships




from news to understanding                3
the demand for context

                         This week, I’ll be trying to explain the basic elements of
              ...
the quest narrative
from news to understanding                         5
fostering a network




from news to understanding                    6
it’s still early




from news to understanding                      7
Sources	
  of	
  funding	
  for	
  public	
  radio	
  sta3ons	
  



                                                     ...
NPR	
  audience	
  growth:	
  1998-­‐2008	
  

                     25,000,000	
  
                     20,000,000	
  
   ...
the goal
ISOJ presentation 4.24: From news to understanding
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ISOJ presentation 4.24: From news to understanding

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ISOJ presentation 4.24: From news to understanding

  1. 1. from news to understanding the  emergence  of  rela.onship  journalism   Matt Thompson | @mthomps | 4.24.2010
  2. 2. from pricing to value from news to understanding 2
  3. 3. from content to relationships from news to understanding 3
  4. 4. the demand for context This week, I’ll be trying to explain the basic elements of financial reform. And we’re going to start with the most important bit: leverage and capital requirements. - 4.19.2010 from news to understanding 4
  5. 5. the quest narrative from news to understanding 5
  6. 6. fostering a network from news to understanding 6
  7. 7. it’s still early from news to understanding 7
  8. 8. Sources  of  funding  for  public  radio  sta3ons   Listener  support   Corporate  underwri.ng   CPB   Licensee  support   Founda.ons/major  gi<s   Federal/state/local  gov'ts   All  other  sources   our opportunity from news to understanding 8
  9. 9. NPR  audience  growth:  1998-­‐2008   25,000,000   20,000,000   15,000,000   10,000,000   5,000,000   0   1998   2008   our opportunity from news to understanding 9
  10. 10. the goal

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