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SEO and IA: The Beginning of a Beautiful Friendship

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Marianne Sweeny
Marianne Sweeny

Search technology and IA have developed on parallel tracks over the last many years. I propose that they join forces in creating an enhanced user information finding experience and present specific opportunities for deeper IA engagement.

Technology
1 of 18
2007 IA Summit: Las Vegas SEO and IA: The Makings of a Beautiful Friendship
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blame it all on Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now It is All About Meaning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hilltop Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Topic-Sensitive PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Further Down the Road ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO and IA: Choices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initiate: Site Navigation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initiate: Site Organization Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initiate: Linking Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cooperate: Page Code Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initiate: Content Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cooperate: Metadata Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO and IA: Threats and Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marianne Sweeny [email_address]

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