Developers sometimes begin a project by racing to the specification document and an ERD. Wait! Even if you're developing iteratively, there's a huge amount of potential being missed in most projects. I propose that your projects will be more successful and valuable to your clients if you think of yourself not just as a database developer but as a process consultant. This presentation outlines a few concepts for addressing the human and political aspects of database system development and concludes with an example scenario. This was presented at a FileMaker training session and is my first public presentation. Thank you for looking!