1. +
USING LINKEDIN TO MARKET YOURSELF AND
FIND A JOB
2. +
Agenda
What is LinkedIn?
Why use LinkedIn?
How to Use LinkedIn?
Creating your professional brand and profile
Building your network and turning relationships into
opportunities
Following and researching companies
Searching through job postings via your connections
Joining and utilizing groups
Using LinkedIn for career exploration and other
components of the job search (Optional)
Additional resources
3. +
What is LinkedIn?
A social networking tool that allows you to strengthen and
extend your network of professional contacts
A tool that helps you exchange knowledge, ideas, and
opportunities with a broader network of professionals, leading
you to career success
http://learn.linkedin.com/what-is-linkedin/
4. +
Why used LinkedIn?
Allows you to market yourself and create your “brand” along with the other
things in your job search toolkit, which can contain the following:
resume or CV
cover letter
research and teaching statements
business card
website or blog
social media profiles: LinkedIn, Facebook, Twitter, YouTube
Allows you to establish, build, and maintain a professional network
Allows you to gain information about career
fields/industries, companies, and job leads
Employers use LinkedIn to find candidates
5. +
Build your professional brand using
LinkedIn
http://learn.linkedin.com/students/step-2/
6. +
Golden rules of your LinkedIn profile
Display a professionally appropriate photo
Create a headline with professional titles and roles
Write a keyword-rich summary that “sells” your skills and
experience
Get strong, helpful recommendations
Tie your LinkedIn profile to your other efforts – i.e., add your
LinkedIn profile to your website or email signature; use
applications like Twitter
Join groups
Keep your profile up-to-date
7. +
Turn relationships into opportunities
http://learn.linkedin.com/students/step-5/
8. +
Turn relationships into opportunities
Build your network, connect to individuals, and network your
way to a job
Identify and search career fields, job titles, or companies that
interest you
Follow companies of interest to you
Look through job postings
Keep in touch and thank people
9. +
Turn relationships into opportunities
“Get introduced through a connection.” Ask your 1st degree
connections to make an introduction to others you’d like to
meet on your behalf.
10. +
Sample LinkedIn networking letter
Subject: Referred by Craig Chan - ME Advice
Dear Mark,
I am a friend of Craig Chan. I'll be completing a master’s degree in mechanical
engineering next year, and I am considering working in either academia or industry. I would
love the opportunity to hear your advice on beginning my professional career in industry
versus academia. Gaining insight into your work at Medtronic would also be valuable.
Would you be willing to talk with me for a brief informational interview either in person or
over the phone? Please let me know a date and time that is most convenient for you.
Thank you for you time in advance.
Best wishes,
Sarah
--
Sarah Smith, M.S. Candidate, Mechanical Engineering
Stanford University
(650) 725-1234
ssmith@stanfordalumni.org
11. +
Sample LinkedIn networking letter
Dear Craig,
I hope this note finds you well. As you may know, I'll be completing a
master’s degree in mechanical engineering next year, and I am
considering working in either academia or industry. I see that you are
connected to Mark Jones who is a manager at Medtronic. I would love the
opportunity to get his advice on beginning my professional career in
industry versus academia. Would you be able to make an introduction on
my behalf? I would really appreciate it.
Please let me know if you have any questions. Thank you in advance.
Best wishes,
Sarah
--
Sarah Smith, M.S. Candidate, Mechanical Engineering
Stanford University
(650) 725-1234
ssmith@stanfordalumni.org
12. +
Demos of LinkedIn Features
Following and researching companies
Searching through job postings via your
connections
Joining and utilizing groups
Other sections of interest?
13. +
Tools for career exploration and
beyond
Career Exploration Tools
http://www.linkedin.com/skills/
http://www.linkedin.com/careerexplorer/
Resume Builder
http://resume.linkedinlabs.com/
14. +
Suggested resources
LinkedIn Resources: http://learn.linkedin.com/
(Includes videos and user guides for students, new users, nonprofits,
entrepreneurs, consultants, etc.)
Stanford Career Development Center LinkedIn Group
http://www.linkedin.com/groups?gid=3958818&trk=myg_ugrp_ovr
CDC Networking Pages http://studentaffairs.stanford.edu/cdc/networking/
Stanford Alumni Mentoring
http://mentoring.stanford.edu/
Stanford Alumni Resources
Stanford Career Connect
Stanford Alumni LinkedIn Group
https://alumni.stanford.edu/
Editor's Notes
Since LinkedIn has been established as the most popular social networking site for recruiting, will focus on LinkedIn. Play video here
Think about who your main audience is and what you want them to read about you. Remember to join the Stanford Alumni group (not postdocs)
Grow your network by adding those people from slide 5. Play if there is time.
Log into LinkedIn here and start demo-ing. Tell my story about how I get business cards at functions, then within a week, add them to my LinkedIn network.
Tell story about how I connected Rob to Annie who knew someone at Frog Design.
Refer them to other networking letter samples. After connection is made through first-degree contact, you will need to write another letter, and another and so on…
Refer them to other networking letter samples. After connection is made through first-degree contact, you will need to write another letter, and another and so on…