Persuasive Techniques

Persuasion Is All Around You! “ Can You Hear Me Now?”

What is persuasion? ,[object Object],[object Object],[object Object],[object Object]

Common persuasive techniques often used in advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Purpose?

Slogan: “Can you hear me now?” ,[object Object]

Slogan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead

Repitition ,[object Object],[object Object],[object Object],[object Object]

Bandwagon ,[object Object],[object Object],[object Object],[object Object]

Testimonial ,[object Object],[object Object],[object Object],[object Object]

Emotional Appeal ,[object Object]

Emotional Appeal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expert opinion ,[object Object],[object Object]

Expert Opinion ,[object Object],[object Object],[object Object],[object Object]

Quick review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audience Awareness ,[object Object],[object Object],[object Object]

Audience? Purpose? Persuasive technique?

Audience? Persuasive technique? Purpose?

Audience? Persuasive technique?

Relevant facts ,[object Object],[object Object],[object Object],[object Object]

Making Connections ,[object Object],[object Object],[object Object]

Reflection ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Persuasive Techniques

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Persuasive Techniques