Your SlideShare is downloading. ×
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Persuasive Techniques
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Persuasive Techniques

22,933

Published on

Published in: Business, Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
22,933
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
217
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Persuasion Is All Around You! “ Can You Hear Me Now?”
  • 2. What is persuasion?
    • A means of convincing people:
    • to buy a certain product
    • to believe something or act in a certain way
    • to agree with a point of view
  • 3. Common persuasive techniques often used in advertising
    • Slogan
    • Repetition
    • Bandwagon
    • Testimonial
    • Emotional Appeal
    • Expert Opinion
    Purpose?
  • 4. Slogan: “Can you hear me now?”
    • A catchy phrase or statement often used to sell a service or a product
  • 5. Slogan
    • Can you hear me now
      • http://www.youtube.com/watch?v=OPwPo-IAQ-E
    • A diamond is forever
      • http://www.youtube.com/watch?v=4vXHm8TzLzE
    • Got Milk
      • http://www.youtube.com/watch?v=OLSsswr6z9Y
      • http://www.youtube.com/watch?v=KBMmroSvcpM&NR=1
      • http://www.youtube.com/watch?v=_I07kRgym0Y&feature=related
  • 6. Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead
  • 7. Repitition
    • Head On
      • http://www.youtube.com/watch?v=Is3icfcbmbs
    • Go Compare
      • http://www.youtube.com/watch?v=F_-9QFvhQWo&feature=results_main&playnext=1&list=PL819596E749660A2A
  • 8. Bandwagon
    • A statement suggesting that everyone is using a specific product, so you should too
  • 9. Bandwagon
    • All in
      • http://www.youtube.com/watch?v=z9AKIblQKN4
    • The next level
      • http://www.youtube.com/watch?v=Tc3PZ3Im5aQ
  • 10. Testimonial
    • A well-known person supports a product or service
  • 11. Testimonial
    • Snoop
      • http://www.youtube.com/watch?v=1WUhNSXFL7s&feature=related
    • James Brown!!!!
      • http://www.youtube.com/watch?v=PS12JTP4v9c
  • 12. Emotional Appeal
    • A person is made to have strong feelings about a situation or product
  • 13. Emotional Appeal
    • I love the whole world
      • http://www.youtube.com/watch?v=NqV3clvlC4Q
    • No excuses
        • http://www.youtube.com/watch?v=Mr4QYYWg5n8&feature=related
    • Nike
      • http://www.youtube.com/watch?v=gWBTNPTAJTc&feature=related
  • 14. Expert opinion
    • Experts approve this product, so you should use it
    • “ Four out of five dentists recommend sugarless gum for their patients who chew gum”
  • 15. Expert Opinion
    • Midas
      • http://www.youtube.com/watch?v=k_pJ-S_MDHQ
    • Sensitive Teeth?
      • http://www.youtube.com/watch?v=rsaaBqCYW1I
  • 16. Quick review
    • Slogan
    • Repetition
    • Bandwagon
    • Testimonial
    • Emotional Appeal
    • Expert Opinion
  • 17. Audience Awareness
    • Advertisers know how to
    • target their audiences
    • use appropriate persuasive technique
  • 18. Who’s the audience?
  • 19. Audience?
  • 20. Audience? Purpose? Persuasive technique?
  • 21. Audience? Purpose? Persuasive technique?
  • 22. Audience?
  • 23. Audience? Purpose?
  • 24. Audience? Purpose?
  • 25. Audience? Persuasive technique? Purpose?
  • 26. Audience? Persuasive technique?
  • 27. Relevant facts
    • Advertisers spend about $200 billion a year on TV advertising
    • The average cost for Super Bowl ads is $2.6 million per 30 second spot
    • The average American watches about 24,000 TV commercials a year
    • http://television-commercial.net/
  • 28. Making Connections
    • What is your favorite jingle?
    • What slogan for a product do you find yourself saying?
    • What TV commercial has influenced you to make a purchase?
  • 29. Reflection
    • “ Persuasion is all around you”
    • In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.
  • 30.
    • Jennifer Bernhard
    • Literacy Specialist
    • Clark County Schools
    • [email_address]

×