The document summarizes services and benefits offered by Coldwell Banker Elite, a real estate brokerage with 9 offices in Virginia. It highlights the company's global presence, experienced agents, high sales volume, and marketing resources. Coldwell Banker Elite provides agents with mobile tools, websites, lead management systems, and ongoing training and technology support to help them succeed. The company also offers low startup costs for agents and bonuses for referrals and recruiting.
2. • Global presence: 51 countries/3,100 offices
• More than 100 years of real estate experience
• $152.9 billion in U.S. sales volume for 2011
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3. 25 According to Wall Street Journal/REALTrends,
over 25% of all sales volume by the top 250 teams and individual agents
came from the Coldwell Banker® network.*
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*Individual and team rankings for sales volume in the Wall Street Journal/REAL Trends The Thousand Top Real Estate Professionals list 2011.
4. Real Trends Top 500 Report
130
98
$123B
65
33
$50B $47B
$60B
0
*According to the 2011 REAL Trends Top 500 report among brokers
with greater than 500 closed sales.
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5. About Us
Headquarters in Stafford,VA
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7. Coldwell Banker Elite Market Share
13.00
Coldwell Banker Elite
12.19
9.75
Century21 AdVenture
6.50
Long and Foster
ReMax Bravo Keller Williams
Realty World Select
3.25 6.24 5.96 ReMax Allegiance
4.11 4.1
3.22
2.42
0
Data Source: BrokerMetrics | Combined Offices | Market Area: Fredericksburg, Spotsylvania and Stafford Virginia
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8. Mobile Tools
Mobile Advertising
• First real estate brand to work with
Apple on iAd advertising platform
• Websites & Apps
• Only national real estate brand with
iPhone and Android apps
• Mobile site accessible from any
phone
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9. Coldwell Banker Elite
Mobile App Coldwell
Banker
Elite
Coldwell
•Unique Agent Code
Banker
Elite
•Direct Lead Feed
•Found in App Stores
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10. Rapid Response
• When buyers inquire about
your listing, they want a
rapid response
• Our lead management
system notifies you
immediately
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11. Industry leading website
Coldwellbanker.com features:
• IP lookup
• Keyword search
• “You May Also Like” property
recommendations
• Embedded listing and agent videos
• Home File
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12. Name Recognition and Marketing
Generating Leads for You
• 94% Brand Awareness*
• Marketing strategy ensures that
Coldwell Banker resonates with
the most profitable customers.
• Coldwell Banker Real Estate
captured nearly 19,000
national media hits in 2010
which equates to $13 million in
media exposure.**
*Study conducted for Coldwell Banker Real Estate LLC by Brooks Rose Marketing Research Inc.
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13. Coldwell Banker Works & Learning Portal
Award winning intranet
Access to all Coldwell Banker tools
Customizable for use as local intranet
Productivity tool:
• Awards tracker
• eCards/eNewsletters
• Access to LeadRouter
• Marketing Tools
• Education
Learning Portal:
• Online Learning / Designations
• Extensive Video Training Library
• Countless Tools and Resources
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14. Coldwell Banker OnLocation
• Ground breaking YouTube channel
•Mashable.com Web Award Finalist
•Inman Innovator Award Finalist
• Over 1.2 million visits in 1st year
• Over 15,000 videos uploaded
• The only real estate channel on YouTube with
searchable video listings
• Visit at www.youtube.com/coldwellbanker
• Ongoing Company training and resources to
help you create awesome videos
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15. Technology Education
•Video •Social Media
•Current Trends •Basic Computer Skills
•New Media •Mobile System
•Systems •Apps
•Website Marketing •Risk Management
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16. MXIE Phone System
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17. EliteScoop.com
•Video Tutorials •Step-by-Step How-to’s
•Current News •Tools and Apps
•Learning Opportunities •Resources
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18. •Intranet EliteConnect
•Listing Management
•Personal Reporting
•Lead Management
•Service Provider List
•Have/Wants Exchange
•Company Files
•Rosters
•Do Not Call List
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19. Property
Management
Portal
FredericksburgRentalManagement.com
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20. How Our Team Works For You
Full Time Managers
Full Time Support Staff
Full Time Marketing Staff
Relocation Department
Full Time Technology Staff
Business Generation Team Property Management
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21. Elite Marketing Resources
Free Lance-Star
Agent eCards
Listing
Distribution To
Over 600 Websites!
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22. 600 Websites
Premium Realtor.com
Video Distribution
Craig's List Single Listing Sites
CbeListings.com Coldwell Banker
QR Codes Zillow.com
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26. It’s Time To Let Us Invest In Your Success
Following are some expenses you should anticipate to start your career.
Business Tools:
Influence Sphere Cards Free
Marketing tools :
Business Cards (1000) Free
Yard Signs Free
Sign Riders (First 5) Free
Real Estate Showcase Ads Free
Name Badge Free
MXIE Telecommunication System Free
Lockboxes Free
Color Free Lance Star Ads Only $15 per ad
Continuing Ed Credits Free
Premium Realtor.com Listings Only $25 per listing
Transaction related mail Free
Zipforms (NVAR, VAR, CBE) Only $50/year
Docusign (optional) Only $140/year
Errors and Omissions Only $300/year Bonus :
Franchise Fee Only 6% 100% Referrals, when sent through RELO
Technology Fees None Recruitment bonuses and residuals
Desk Fees None
Transaction/Admin Fees None
Copy or Office Supply Fees None
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