CBE 2013 Orientation

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CBE 2013 Orientation

CBE 2013 Orientation

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  • 1. Stafford,VAWhyColdwell Banker Elite? Spotsylvania,VA Massaponax,VA Prince WIlliams,VA Locust Grove,VA King George,VA© 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Except Offices Owned and Operated by NRT LLC. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker PreviewsInternational®, the Previews International Logo, “Dedicated to Luxury Real EstateSM”, and Coldwell Banker University” are registered and unregistered service marks licensed to Coldwell Banker Real Estate LLC. All other trademarks are the property of their respective owners.
  • 2. • Global presence: 51 countries/3,100 offices• More than 100 years of real estate experience• $152.9 billion in U.S. sales volume for 2011 Support | Innovation |Resources www.ColdwellBankerElite.com
  • 3. 25 According to Wall Street Journal/REALTrends,over 25% of all sales volume by the top 250 teams and individual agents came from the Coldwell Banker® network.* Support | Innovation |Resources www.ColdwellBankerElite.com % *Individual and team rankings for sales volume in the Wall Street Journal/REAL Trends The Thousand Top Real Estate Professionals list 2011.
  • 4. Real Trends Top 500 Report 130 98 $123B 65 33 $50B $47B $60B 0 *According to the 2011 REAL Trends Top 500 report among brokers with greater than 500 closed sales. Support | Innovation |Resources www.ColdwellBankerElite.com
  • 5. About Us Headquarters in Stafford,VASupport | Innovation |Resources www.ColdwellBankerElite.com
  • 6. About Coldwell Banker Elite Company Snapshot Business Philosophy • 9 Offices / Divisions Our success has been defined with the integrity, honesty, professionalism, •Stafford community involvement, and family •Prince William devotion.  Only those agents who are •Spotsylvania committed to living up to these business •Massaponax principles can be part of Coldwell Banker •Locust Grove Elite. •King George •Fredericksburg / Commercial Highest Producing Local Company •Relocation •Property Management •185 Sales Associates •Nearly 10 million in Gross Commissions last year •Over 1300 transactions last year •Coldwell Banker Chairmans Circle •Cartus Platinum Award •Licensed in Virginia and Maryland Support | Innovation |Resources www.ColdwellBankerElite.com©2010 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Previews International, Previews, Coldwell Banker Concierge,Coldwell Banker On Location, Coldwell Banker University, We Never Stop Moving.
  • 7. Coldwell Banker Elite Market Share 13.00 Coldwell Banker Elite 12.19 9.75 Century21 AdVenture 6.50 Long and Foster ReMax Bravo Keller Williams Realty World Select 3.25 6.24 5.96 ReMax Allegiance 4.11 4.1 3.22 2.42 0Data Source: BrokerMetrics | Combined Offices | Market Area: Fredericksburg, Spotsylvania and Stafford Virginia Support | Innovation |Resources www.ColdwellBankerElite.com
  • 8. Mobile ToolsMobile Advertising• First real estate brand to work with Apple on iAd advertising platform• Websites & Apps• Only national real estate brand with iPhone and Android apps• Mobile site accessible from any phone Support | Innovation |Resources www.ColdwellBankerElite.com
  • 9. Coldwell Banker Elite Mobile App Coldwell Banker Elite Coldwell•Unique Agent Code Banker Elite•Direct Lead Feed•Found in App Stores Support | Innovation |Resources www.ColdwellBankerElite.com
  • 10. Rapid Response• When buyers inquire about your listing, they want a rapid response• Our lead management system notifies you immediately Support | Innovation |Resources www.ColdwellBankerElite.com
  • 11. Industry leading websiteColdwellbanker.com features:• IP lookup• Keyword search• “You May Also Like” property recommendations• Embedded listing and agent videos• Home File Support | Innovation |Resources www.ColdwellBankerElite.com
  • 12. Name Recognition and Marketing Generating Leads for You • 94% Brand Awareness* • Marketing strategy ensures that Coldwell Banker resonates with the most profitable customers. • Coldwell Banker Real Estate captured nearly 19,000 national media hits in 2010 which equates to $13 million in media exposure.***Study conducted for Coldwell Banker Real Estate LLC by Brooks Rose Marketing Research Inc. Support | Innovation |Resources www.ColdwellBankerElite.com
  • 13. Coldwell Banker Works & Learning PortalAward winning intranetAccess to all Coldwell Banker toolsCustomizable for use as local intranetProductivity tool:• Awards tracker• eCards/eNewsletters• Access to LeadRouter• Marketing Tools• EducationLearning Portal:• Online Learning / Designations• Extensive Video Training Library• Countless Tools and Resources Support | Innovation |Resources www.ColdwellBankerElite.com
  • 14. Coldwell Banker OnLocation• Ground breaking YouTube channel •Mashable.com Web Award Finalist •Inman Innovator Award Finalist• Over 1.2 million visits in 1st year• Over 15,000 videos uploaded• The only real estate channel on YouTube withsearchable video listings• Visit at www.youtube.com/coldwellbanker• Ongoing Company training and resources tohelp you create awesome videos Support | Innovation |Resources www.ColdwellBankerElite.com
  • 15. Technology Education •Video •Social Media •Current Trends •Basic Computer Skills •New Media •Mobile System •Systems •Apps •Website Marketing •Risk Management Support | Innovation |Resources www.ColdwellBankerElite.com
  • 16. MXIE Phone System Support | Innovation |Resources www.ColdwellBankerElite.com
  • 17. EliteScoop.com •Video Tutorials •Step-by-Step How-to’s •Current News •Tools and Apps •Learning Opportunities •Resources Support | Innovation |Resources www.ColdwellBankerElite.com
  • 18. •Intranet EliteConnect•Listing Management•Personal Reporting•Lead Management•Service Provider List•Have/Wants Exchange•Company Files•Rosters•Do Not Call List Support | Innovation |Resources www.ColdwellBankerElite.com
  • 19. Property Management PortalFredericksburgRentalManagement.comSupport | Innovation |Resources www.ColdwellBankerElite.com
  • 20. How Our Team Works For You Full Time Managers Full Time Support Staff Full Time Marketing Staff Relocation Department Full Time Technology Staff Business Generation Team Property ManagementSupport | Innovation |Resources www.ColdwellBankerElite.com
  • 21. Elite Marketing Resources Free Lance-Star Agent eCards Listing Distribution To Over 600 Websites! Support | Innovation |Resources www.ColdwellBankerElite.com
  • 22. 600 Websites Premium Realtor.com Video Distribution Craigs List Single Listing Sites CbeListings.com Coldwell Banker QR Codes Zillow.comSupport | Innovation |Resources www.ColdwellBankerElite.com
  • 23. Coldwell Banker Agent Profiles & Websites Support | Innovation |Resources www.ColdwellBankerElite.com
  • 24. Realtor.comSupport | Innovation |Resources www.ColdwellBankerElite.com
  • 25. Company Socials• Montpelier Hunt Races• Office Socials• Annual Awards Breakfast• Top Producer Dinners• Holiday Get-Togethers
  • 26. It’s Time To Let Us Invest In Your Success Following are some expenses you should anticipate to start your career.Business Tools: Influence Sphere Cards Free Marketing tools : Business Cards (1000) Free Yard Signs Free Sign Riders (First 5) Free Real Estate Showcase Ads Free Name Badge Free MXIE Telecommunication System Free Lockboxes Free Color Free Lance Star Ads Only $15 per ad Continuing Ed Credits Free Premium Realtor.com Listings Only $25 per listing Transaction related mail Free Zipforms (NVAR, VAR, CBE) Only $50/year Docusign (optional) Only $140/year Errors and Omissions Only $300/year Bonus : Franchise Fee Only 6% 100% Referrals, when sent through RELO Technology Fees None Recruitment bonuses and residuals Desk Fees None Transaction/Admin Fees None Copy or Office Supply Fees None Support | Innovation |Resources www.ColdwellBankerElite.com
  • 27. Are YouReady Forthe Next Level?