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5 Things To Make Your LIsting Stand Out Online

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Great, you got the listing! Now…how are we going to stand out amongst all the other competing homes for sale? In a world of noise, with countless homes for sale and listing sites begging for the home buyers attention, how are you going to get your listing information in front of buyers in a meaningful way? This skills enhancement course covers 5 easy and free ways to make sure your listing is getting found on listing aggregators and even in Google searches. It's time to take your marketing and successful level up a few notches and make the most of the listing opportunity!

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5 Things To Make Your LIsting Stand Out Online

  1. 1. TO GET YOUR LISTING FOUND ONLINE 5 THINGS Matthew Rathbun ABR, AHWD, BPOR, CIPS, CRB, CRETS, CRS, ePRO, GREEN, GRI, MRP, PSA, RENE, RSPS, SFR, SRS, SRES, SmartHome Certified
  2. 2. Hi! I’m Matthew! TheAgentTrainer.com | @MattRathbun #Broker #Troublemaker #Storyteller #BrandFanatic #Geek
  3. 3. “Stop interrupting what people are interested in and be what people are interested in. ” C r a i g D a v i s - C h i e f C r e a t i v e O f f i c e r @ J . W a l t e r T h o m p s o n
  4. 4. 4
  5. 5. BE CREATIVE AND HAVE FUN!
  6. 6. Words Matter stratagem 01
  7. 7. 7 Make This Home Part Of My Story
  8. 8. 8 It’s been a long day and you’re ready to come home, go down to the water’s edge and take in the beautiful vista, maybe even take the paddle boat or kayak out on the peaceful lake. Then, when the sun sets you can go and lounge in your backyard hot tub or enjoy a movie with your family in the awesome theater room. Then when the weekend starts, you can host an awesome get-together using either your upstairs or downstairs kitchens to prepare and deliver food, play games in the yard, soak in nature all around you or go fishing in the reservoir. This home is fantastic for entertaining! Enjoy your year round view of 600 ft of water frontage on 4.91 acres located on Ni River Reservoir. Nestled in a wooded private setting in Fredericksburg, VA this home features several Smart Home security devices, two kitchens, an incredible theater room, large bedrooms, spacious baths, beautiful open living room area, and hardwood floors. You’re just minutes from shopping, interstate access for traveling and a lot of historical areas to enjoy. Listing Descriptions Should Make a Connection
  9. 9. ads.google.com/home/tools/keyword-planner
  10. 10. Grammarly.com
  11. 11. An Online Home stratagem 02
  12. 12. Digital Homebooks •canva.com •narrpr.com •community information Create a home book that tells me about more than just the house. Give me a reason to download it and hang on to it.
  13. 13. Listing Landing Page On Your Site • Create a page on your site • Add external content • Point all call-to-actions here • Point unique URL to page
  14. 14. What to include… • Slideshow • Homebook • Links to ammenties • Listing Description • Call To Action Form • Area Information • 3D Tour • Video • Floor Plans
  15. 15. iframe-generator.com
  16. 16. niche.com
  17. 17. yumpu.com
  18. 18. woofu.com
  19. 19. Visual Adventures stratagem 03
  20. 20. Strategic Photography Ask seller for their lifestyle photos Telling a story with your photos
  21. 21. 21 • Virtual Reality Is a Growing Trend • Buyers can “walk-through” in their own home • Consumers are already acclimated to VR • Embedded videos and callouts highlights allow you highlight features • immoviewer.com Put Me In The Home From Home
  22. 22. Virtual Staging • Add furniture • Remove items • Replace dark skies • Adjust photos • boxbrownie.com
  23. 23. Video walk-thru Seller’s love affair with the home Brief videos of someone enjoying the property Amenity videos Video Rocks The Listing Use a gimbal
  24. 24. Make The Home Social stratagem 04
  25. 25. Blog Post About A Feature Create content around a specific special feature of the home or amenity and then share the listing information at the end.
  26. 26. Punch it up with Canva.com and Share it!
  27. 27. Social Ads based on unique features
  28. 28. 28 Social Media If you’ve built a strong audience, reward them by letting them get a sneak peak of the new listing. Maybe some behind-the- scenes looks at the marketing process.
  29. 29. 29 Tease a Feature Find one thing about the house to brag about and then focus on that in a campaign.
  30. 30. 30 Do A Survey Consider an online survey of features in a home. People tend to engage questions online.
  31. 31. The Community Story stratagem 05
  32. 32. 32 Blog Posts Selling the neighborhood with a hint of upcoming listings will get good mileage with Google SEO and encourage house seekers to stay engaged.
  33. 33. mymaps.google.com
  34. 34. 3D Tours using Google Tools
  35. 35. listreports.com
  36. 36. Aggregate Happily Bonus
  37. 37. 03 04 01 02 Fully Update Everything! Add All Media Do The Walkthrus Videos Service Name Attention To Aggregators 05 Sellers Add Their Story
  38. 38. Thanks for your time! That’s Jett Facebook: /mattrathbun Twitter: @mattrathbun Matthew@TheAgentTrainer.com TheAgentTrainer.com

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