2. MISSION , VISION, CORE VALUES
MISSION STATEMENT is “helping customers succeed financially.” The precision of this statement
shows how certain and clear the company is when it comes to its mandate and priority in the sector.
The emphasis in this statement is on what the customers, and what they stand to gain from the
company. The following are the components that emerge from this mission statement:
VISION STATEMENT is “to satisfy our customers’ financial needs and help them succeed
financially.” The company echoes what is contained in its mission statement and adds a sense of
leadership in this mission statement. The following components relate to this statement by Wells Fargo:
CORE VALUES include “what’s right for customers, people as a competitive advantage, ethics,
diversity and inclusion, leadership.” These values reveal what the company considers crucial for the
overall success of its operations.
3. 1852: Henry wells and William G.fargo founded “wells fargo”
the main aim is to provide express and banking servies to California
1905: Wells Fargo separated its banking and express operations
Wells Fargo's bank was merged with the Nevada National Bank to form the Wells Fargo Nevada
1918: As a wartime measure, the US Federal Government nationalized Wells Fargo's express franchise
into a federal agency known as the US Railway Express Agency. The US Federal Government took
control of the express company.
2000: Wells Fargo Bank acquired National Bank of Alaska
2008: Wells Fargo acquired United Bancorporation of Wyoming.[
2012: Wells Fargo acquired stake in The Rock Creek Group L
HISTORY
4. Wells fargo operations/services
Community banking
Consumer lending
Student loans
Equipment lending
Wealth and investment management
Asset Management
OPERATIONS/SERVICES
5. Adavantages with wells fargo
To customers:
Cross-selling
International operations
Giving customers more ways to pay
Fast processing almost anywhere
Secure payment
Processing personal, local service
To employes:
Benefit pacakage
Health benefits
Well being
Paid time off
401(K) plan
Discounts & savings
Educatioms benefits etc..
ADVANTAGES
7. Industry Banking
Financial services
Insurance
Type Public
Founded 1852 (168 years ago) in Des Moines, U.S.
Founders Henry Wells
William Fargo
Headquarters San Francisco, California, U.S.
New York, NY
Number of
locations
8,050 branches (2018)
13,000 ATMs (2018)
Area served Worldwide
Number of
employees
258,700 (2019)
Subsidiaries Wells Fargo Advisors
Wells Fargo Bank, N.A.
Wells Fargo Rail
Wells Fargo Securities
Key people Elizabeth Duke (Chair)
Charles Scharf
(President & CEO)
John R. Shrewsberry(CFO)
C. Allen Parker (General counsel)
KEY POINTS