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You As A Business - Real Estate Agent Edition

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Matthew Rathbun's 1-hour primer on real estate agent business planning and mindset.

Published in: Education
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You As A Business - Real Estate Agent Edition

  1. 1. RathbunMatthew ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS You As A Business For Real Agents
  2. 2. Hi! I’m Matthew! TheAgentTrainer.com | @MattRathbun #Broker #Troublemaker #Storyteller #BrandFanatic #Geek
  3. 3. EliteScoop.com/bizplan
  4. 4. You Woke Up Unemployed This Morning!
  5. 5. “Business Model Generation” ( a must read )
  6. 6. Start With Why Simon Sinek
  7. 7. You… The Entrepreneur
  8. 8. Your Brand Agent Financial OfficerMarketing OfficerCEO
  9. 9. 7 Things Successful Agents Do Differently Entrepreneur Mindset Entrepreneur Manager Worker Idea Organization Action
  10. 10. Our Mission: Eliminate The Noise
  11. 11. Executive Summary 1.) Take What You Know… 2.) Type a Summary 3.) Keep it to under 7 minutes 4.) Elevator Speech
  12. 12. 7 Things Successful Agents Do Differently 7 Things Lead Font Your Bio
  13. 13. You ll Need 3 Bios… • Social Bio • Short Bio • Full Bio
  14. 14. Social Profile
  15. 15. Short Bio
  16. 16. Full Bio
  17. 17. Your Target Clients Customer Segments
  18. 18. Market Conditions CBx | NARRPR.com
  19. 19. Organization
  20. 20. What Will You Provide Value Proposition
  21. 21. Where Is Your Balance? Life Plans
  22. 22. Vision Mission &
  23. 23. Your Mission Statement • Who is your business? • What do you do? • What do you stand for? • Why do you do it?
  24. 24. Mission Statement “To utilize my knowledge, skills and gifts to create an exceptional consumer experience that exceeds the expectations of my clients and compels them to refer their friends, families and strangers for those party’s real estate needs.”
  25. 25. Vision Statements
  26. 26. Vision Statements “To become the world’s most loved, most flown, and most profitable airline.” “To provide access to the world’s information in one click..”
  27. 27. Your Vision Statement • What do you want to become? • How do you want to be seen? • What do you want to accomplish?
  28. 28. Market Venues Revenue Streams
  29. 29. Tools and Partners Key Resources
  30. 30. Annual Expenses Costs
  31. 31. Commissions, Salaries and Taxes
  32. 32. Commissions and Budgets
  33. 33. • Strengths • Weakness • Opportunities • Threats SWOT Analysis
  34. 34. Customer Segment Value Proposition Life Plans Vision | Mission Revenue Streams Key Resources Costs
  35. 35. Lets’ Write It Up Now We Have Elements Of A Plan
  36. 36. Is Your Plan a Legacy Plan? 2 Page Summary
  37. 37. Accountability
  38. 38. Personal Assessments EliteScoop.com/Education
  39. 39. EliteScoop.com/googleEliteScoop.com/matthew EliteScoop.com/webinar EliteScoop.com/contracts101
  40. 40. 7 Things Lead Font I’m done… but you’re not. Time to take action.
  41. 41. Thanks for your time! That’s Jett Facebook: /mattrathbun Twitter: @mattrathbun Matthew@TheAgentTrainer.com TheAgentTrainer.com

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