1. 5 Things You Should Know About
The Convergence of Traditional And
Digital Media

2. I don’t even know what
that means…

3. It’s Pretty simple Actually….
VS.
Traditional Media: The old media or legacy Digital Media: Advertising or
media are traditional means of editorial material presented in a
communication and expression that have digital format, such as via the
existed since before the advent of the new internet, a mobile phone or
medium of the Internet. through other forms data transfer.

4. Grandma = Traditional
College Students = Digital
We Use…
She Uses…

5. What Kind of
Communication is
this???

6. What’s Mass
Communication?
It’s the
transmission of
messages from a
sender to a large
amount of
people through
various types of
media, eg:
newspapers, tele
vision etc.

7. Why is digital media important to Mass
Communication?
Because mobile internet devices, social media, and
other online news sources have made communicating
to large markets easy for corporations, special interest
groups, and even regular citizens.

8. However, there are some critics because….

9. Traditional Media Outlets Like Newspapers are going out of business

10. e Problem with Online Marketing is that most
mpanies have not mastered a way to collect
venue through advertising without
erwhelming the customer with ads.

11. Although there are
complications with revenue
from digital media…
...You can be confident
that the transition to
Digital Media Advertising
isn’t going anywhere