Comm201 digitalmediacomm radomski

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Comm201 digitalmediacomm radomski

  1. 1. 5 Things You Should Know AboutThe Convergence of Traditional And Digital Media
  2. 2. I don’t even know what that means…
  3. 3. It’s Pretty simple Actually…. VS.Traditional Media: The old media or legacy Digital Media: Advertising ormedia are traditional means of editorial material presented in acommunication and expression that have digital format, such as via theexisted since before the advent of the new internet, a mobile phone ormedium of the Internet. through other forms data transfer.
  4. 4. Grandma = Traditional College Students = Digital We Use… She Uses…
  5. 5. What Kind ofCommunication isthis???
  6. 6. What’s MassCommunication? It’s the transmission of messages from a sender to a large amount of people through various types of media, eg: newspapers, tele vision etc.
  7. 7. Why is digital media important to MassCommunication? Because mobile internet devices, social media, and other online news sources have made communicating to large markets easy for corporations, special interest groups, and even regular citizens.
  8. 8. However, there are some critics because….
  9. 9. Traditional Media Outlets Like Newspapers are going out of business
  10. 10. e Problem with Online Marketing is that mostmpanies have not mastered a way to collectvenue through advertising withouterwhelming the customer with ads.
  11. 11. Although there arecomplications with revenuefrom digital media… ...You can be confident that the transition to Digital Media Advertising isn’t going anywhere

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