Delivering Web to Mobile
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Delivering Web to Mobile

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Talk at the Institutional Web Manager's Workshop (IWMW) 2012. ...

Talk at the Institutional Web Manager's Workshop (IWMW) 2012.
This presentation looks at what led to the writing of the JISC Observatory report: Delivering Web to Mobile (http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/)

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Delivering Web to Mobile Delivering Web to Mobile Presentation Transcript

  • Delivering Web to Mobile (a kinda ‘big overview’) by me (mark power)
  • a quick look at how we got here …
  • pre 2007
  • June 2007fromoldbooks.org/r/19/pages/045-winged-cherub-firing-arrow/
  • 1st working draft of HTML5January 2008 July 2008
  • + Android MarketOctober 2008
  • apps, dude.…apps
  • nearly 30 mobileplatforms born (and died) in last decade
  • "new open standards created in themobile era, such as HTML5, will win" April 2010 http://techwoo.blogspot.co.uk/2011_10_01_archive.html
  • it’s all about the “brand”, baby!January 2011 www.w3.org/html/logo
  • “Web v. Native” “blah blah blah”
  • JISC CETIS Briefing Paper 18,000+ downloads (quite popular then :) March 2011http://publications.cetis.ac.uk/wp-content/uploads/2011/10/Mobile_Web_Apps.pdf
  • but it’s not *all* about apps
  • JISC Observatory Report April 2012http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/
  • Let’s see some evidence …
  • Tecmark Digital Marketing Agency
  • Cisco
  • Opera
  • 2000Estimated Internet Users (MM) 1500 mobile users expected to 1000 exceed desktop users by 2014 500 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 Mobile users Desktop users Morgan Stanley Associates – Internet Trends 2010
  • 200%mobile visits to homepage November 2010 – November 2011 2% Sample study of UK HEIs
  • so what’s it all about then?
  • Existing web content New web content Services & Stuff
  • optimised for mobile using RWD
  • not optimised
  • not even talking about it
  • Services = Apps?molly
  • bit by bit …
  • So …