Delivering Web to Mobile

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Talk at the Institutional Web Manager's Workshop (IWMW) 2012.
This presentation looks at what led to the writing of the JISC Observatory report: Delivering Web to Mobile (http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/)

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Delivering Web to Mobile

  1. 1. Delivering Web to Mobile (a kinda ‘big overview’) by me (mark power)
  2. 2. a quick look at how we got here …
  3. 3. pre 2007
  4. 4. June 2007fromoldbooks.org/r/19/pages/045-winged-cherub-firing-arrow/
  5. 5. 1st working draft of HTML5January 2008 July 2008
  6. 6. + Android MarketOctober 2008
  7. 7. apps, dude.…apps
  8. 8. nearly 30 mobileplatforms born (and died) in last decade
  9. 9. "new open standards created in themobile era, such as HTML5, will win" April 2010 http://techwoo.blogspot.co.uk/2011_10_01_archive.html
  10. 10. it’s all about the “brand”, baby!January 2011 www.w3.org/html/logo
  11. 11. “Web v. Native” “blah blah blah”
  12. 12. JISC CETIS Briefing Paper 18,000+ downloads (quite popular then :) March 2011http://publications.cetis.ac.uk/wp-content/uploads/2011/10/Mobile_Web_Apps.pdf
  13. 13. but it’s not *all* about apps
  14. 14. JISC Observatory Report April 2012http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/
  15. 15. Let’s see some evidence …
  16. 16. Tecmark Digital Marketing Agency
  17. 17. Cisco
  18. 18. Opera
  19. 19. 2000Estimated Internet Users (MM) 1500 mobile users expected to 1000 exceed desktop users by 2014 500 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 Mobile users Desktop users Morgan Stanley Associates – Internet Trends 2010
  20. 20. 200%mobile visits to homepage November 2010 – November 2011 2% Sample study of UK HEIs
  21. 21. so what’s it all about then?
  22. 22. Existing web content New web content Services & Stuff
  23. 23. optimised for mobile using RWD
  24. 24. not optimised
  25. 25. not even talking about it
  26. 26. Services = Apps?molly
  27. 27. bit by bit …
  28. 28. So …

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