oMbiel's (http://www.ombiel.com/campusm.html) presentation will look at the trends in SmartPhone adoption within the UK student population and the relative merits of developing specific applications versus browser based solutions. The presentation will describe the campusM delivery architecture, its support for multiple types of phone, its adherence to standards and the benefit of an SOA/Web Services approach to being able to deliver both generic and personalised information. oMbiel will discuss campusM's adoption and Roadmap.

1. David Stephenson
Business Development Manager
oMbiel

2. The smartphone is becoming the
ubiquitous computing platform
• Increasingly powerful devices
• Faster and more accessible networks
• Service-Oriented Architecture and Web Services
• Real-time location-aware services
• High level of portability

3. Student Usage: Edinburgh (March10)
• 49% of students surveyed have smartphones
• Apple accounted for 35%
• Nokia at 25%
• Blackberry at 17%
• 68% of students have pay monthly contracts
• 39% have a contract that gives unlimited access to internet
• 50% of students access Email and Facebook through their
mobiles several times a day
• The top 3 potential University services via mobiles:
• Course Information
• Exam and course timetables
•
• PC availability in Open Access Labs
http://www.projects.ed.ac.uk/areas/itservices/integrated/ITS045/Other_documents/MobileSurvey2010.shtml

4. To enable universities and colleges
to deliver a world-class,
personalized mobile experience to
its students

5. Agenda
• Why?
• Devices
• Architecture
• Demonstration
• Implementation
• Evolution

6. oMbiel Background
• Consultancy
• Product Development
• 15 Years experience
• Systems Integrator and Web 2.0
• BPM, SOA, Portals
• Database experts
• Product Development
• Based in Birmingham, UK
• 100% focussed on the development
of mobile applications
Bring Students the public and
personal information they want,
on the computing devices they use

7. Device strategy: App vs. Browser

8. Device strategy: App vs. Browser
Apple’s App Store
After 1 year - July 09: 1.5 Billion downloads and 65,000 apps
January 2010: 3 Billion downloads, 115,000 apps
• Fully exploit built-in smartphone features
• Push notifications and alerts
• GPS for location based functionality
However browser based approach also has merit...
oMbiel solution: Do Both!

9. campusM™ Devices
Dedicated Apps for high-end phones, Browser for basic phones
• Available Now
• iPhoneOS
• Browser
• Q3 2010
• Blackberry
• DotMobi Browser
• Advanced Browser
• Q1 2011
• Android

10. campusM™ for Students
University News: RSS Feeds
Pocket Guide: e.g., Photos,Videos, New Student Guide, Careers Advice, etc.
Promotions: Campus-wide Messaging and Promotions
Directory: Authenticated and Controlled by groups
Library: Search plus View, Reserve, Renew, Review status
Location Aware: “Find my Friend”
Campus Maps: Directions plus PC Availability (if service extant)
Notifications: Push Notifications and Alerts
Timetables: Personalised Course and Exams
Finance: Fees Status
Course Details: Personalised Course Information
Grades: Personalised Grade Information

11. campusM™ Architecture
campusM™ Admin Portal campusM™ Mobile
Applications
Hosted HTTPS
University Hosted HTTPS
XML XML
University Hosted Service Service Service
campusM™ Hosted Service Service Service
campusM™ Connect
Connect Layer Service Service Service
Layer
Service Service Service
Alerts Extended LDAP Timetabling
HTML
GPS Maps / Friend Locator
University Library Student Admin
campusM™
Locations
Applications
Applications
GPS Tracking RSS Feeds VLE Finance
Push PC Utilisation
Notifications

12. campusM™ Standards Adopted
• XHTML:
Web Browser - mobile browser compliant
• Web Services: SOAP & REST
used internally by oMbiel and made available to
Universities
• HTTPS:
for data encryption between client and servers
• Service Oriented Architecture (SOA):
More of an approach that a standard
• Other standards use in the application:
• RSS Feeds!
• iCal (Future)

13. campusM™ iPhone Demonstration
• Native iPhone Application
• Integrated with iPhone features:
• Multi-touch interface
• GPS
• Accelerometer
• Calls
• Email
• Camera/OCR
• Push alerts
• Highly intuitive/flexible user interface
• Compelling end-user experience

14. campusM™ - UCL

15. campusM™ - UCL
! Implementation
• 3-4 weeks from Server Set-Up
• Back End Systems
• LDAP
• Timetable (Bespoke Web Service)
• Library (ExLibris - Aleph - X Services)
• Features
• Alerts
• Library
• Calendar - Course Timetable
• Directory
• News / Events
• Locations
• Friend Locator
• Pocket Guide
http://www.ucl.ac.uk/isd/students/mobile

16. campusM™ Implementation
• Technical Discoveryby:
• followed 2~3 weeks later
• Serveron-site IntegrationAuthentication
Set-up and
•
2 days with Authentication
and Directory Search
• Install and Configure
• 4 weeks to create Web Services,
configure and install
• Rollout
• Deploy to Apple and campusMTM App Stores

17. campusM™ Evolution
• campusM™ for Students
• campusM™ for Student Recruitment
• campusM™ for Visitors
• campusM™ for Conferences
• campusM™ for Staff
• campusM™ for Student Unions
• campusM™ for Alumni

18. campusM™ for Student Recruitment
• University Branded
• Alerts: On-campus and recruit life-cycle
• Campus Maps and Directions
• Parking, Catering, Places of Interest, etc.
• Friend Locator and Status Update
• News and Events
• Prospectus Pocket Guide
• Course Details
• Institution Guide
• Book and plan Open Days
• Managed access to University Directory
• Integration with CRM and/or SRS
• Gather data for more effective campaigns
• campusM for Visitors App included

19. campusM™ User Group
Inaugural Meeting:
London: 27 May 2010
• Principle objectives:
• Suggest and Prioritise Enhancements
• Prioritise Future Devices
• Share Best Practice
• Legislation and Compliance
Requirements

20. campusM™Adoption
TRINITY
COLLEGE
DUBLIN

21. Questions?
david.stephenson@ombiel.com
www.ombiel.com
+44 (0)7748 704061
Watch the campusM video on YouTube:
http://tinyurl.com/campusM
Follow campusM on Twitter: DMStephenson