Social Media Best Practices for 2015
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Are you utilizing social media to the fullest? This presentation, delivered at the IMCAS 17th World Congress IMCAS in Paris, discusses a few new key ideas for each social media platform that you may not know about. We'll cover Facebook, Pinterest, Instagram, Google+, LinkedIn, and Twitter. Due to time constraints, I had to limit the amount of information provided. Learn more by checking out our blog at http:www/cosmeticsocialmedia.com/blog and by following us at http://www.facebook.com/cosmeticsocialamedia ADDITIONAL NOTES: This session presumes you understand a little bit about each platform, so does not cover the basics. #IMCAS stands for International Masters Course on Aging Skin. Presented on January 29, 2015.
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Social Media Best Practices for 2015
- 1. Welcome… Social Media Best Practices 2015: Facebook, Twitter, Instagram, Pinterest, Google+, etc. #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 2. Social #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow • Less spam, More relevance, more delight • Customer service channel • Feel connected w/ brands = friends and peers
- 3. Social Intelligence #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Are you listening? Billions of conversations. NEED TOOLS: Monitor Listen Prioritize Engage Learn Adjust Grow
- 4. Facebook FB Native Videos: FB = 60% of all video shares 40% better engagement than YouTube 2.5x higher click through rate (CTR) 10% lower cost per engagement New Featured VIDEO on your page; create playlists on video tab #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow *Stats via SocialBakers & ReelSEO
- 5. Facebook #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Call to Action (CTA) Buttons “Shop Now” “Download” “Book Now” “Learn More” “Sign Up”
- 6. News Feed Algorithm Update Ad-like or overly promotional posts won’t get shown FB = Cornerstone of your online identity Bring your brand story to life Genuinely useful info Customer service channel #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow OCT 2014: 1 billion ppl. visited FB PAGES (75% from a mobile device)
- 7. Twitter #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Extend your branding Connect, respond, and be social Mix scheduled and live tweets Repeat relevant content 790 million tweets per day; fastest growing demographic is 55-64 year olds!
- 8. Twitter #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Use hashtags to get found & increase engagement by 20% Trending topics – beware Upload photos directly Use humor & emotion Use a dashboard • identify power users • track trends • metrics
- 9. Google+ It’s here to stay. Maybe. Not? *Source: SearchMetrics Ranking Factor Study 2014 Our advice for now: • Stay here & create content No promoted posts - clean +1’s help are #3 with search ranking factors REVIEWS The correlation of social metrics with better rankings remains high, with recommendations and related signals from the social graph strongly related to good Google rankings.
- 10. Pinterest #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow EDUCATE
- 11. LinkedIn #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Company Updates: Authentic Relevant Brief NO EXCESSIVE posting NO OFFENSIVE posts (before/afters) Don’t Forget: Consistent branding “Showcase Pages” for features (up to 10) Use keywords
- 12. Instagram #IMCAS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow HUGE shift to VISUAL content & mobile continues
- 13. Questions? Monique Ramsey USA Toll Free Direct Dial 877-401-5485 Email: monique@cosmeticsocialmedia.com Facebook.com/CosmeticSocialMedia Twitter.com/MoniqueRamsey CosmeticSocialMedia.com/Blog
Editor's Notes
- Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
- Notes: Forbes: Social Intelligence. ”Many innovative companies are taking social data to the next level, “listening” to the billions of conversations on social media, to bubble up actionable insights for companies to make better decisions around their brand, marketing, product, etc. I would be very worried how budgets will shift in this direction, if I was a traditional market research firm.” http://www.forbes.com/sites/georgedeeb/2015/01/16/the-top-20-digital-trends-of-2015/
- Make sure you include an action word, keep it short and sweet.
- Facebook USER SURVEY Results: More stories from friends and Pages they care about and less promotional content.
- 790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
- 790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
- Our advice: stay here and continue to create content. There are as many naysayers are there are believers. There are no paid ads here – so the space is clean and enjoyable. Social has been deemed “the new SEO” and Google is the King of Search Engines. +1’s help are #3 with search ranking factors.* Graph source: http://pages.searchmetrics.com/rs/searchmetricsgmbh/images/Searchmetrics_Ranking_Factor_Study_2014.pdf
- Highlight key parts of your business that make you unique, tell your story, and engender trust (like patient reviews). And be sure to check out the analytics section for businesses.
- From B2C: “The shift has now been made from text to visual content. With 40% of people responding more positively to visual content, and with video posts getting three times more likes than posts with strictly text, the trend in 2015 is clear. Add to that the fact that shorter posts that are informative, audience-specific, and designed to be shared gain far more traction than posts lacking these elements.” Read more at http://www.business2community.com/social-media/social-media-trends-set-dominate-2015-01096851#OQBlXmL2iZs4o6W5.99