Facebook and Twitter - Developing a Proper Presence for Your Aesthetic Medical Practice

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Presentation given to Vegas Cosmetic Surgery 2012 meeting on June 6, 2012

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Facebook and Twitter - Developing a Proper Presence for Your Aesthetic Medical Practice

  1. 1. Facebook & TwitterDeveloping a Proper Presence for Your PracticeUse Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  2. 2. New Social Stats • 900 million active users on Facebook; Milestone: ½ BILLION people used Facebook in a single day. • 62% of adults worldwide now use social media. • Social networking is most popular online activity, with 22% of time online spent on channels like Faceboak, Twitter, and Pinterest. • Over 20% of Facebook users are on Pinterest daily • Social media users who receive great service tell an average of 42 people (compared to just 9 for social absentees).Sources: http://thesocialskinny.com/99-new- Use Twitter hashtag #VCS2012 @MoniqueRamseysocial-media-stats-for-2012/ Cosmetic Social Media
  3. 3. Know Like TrustConversation* needs to beflowing for it to work *conversations = 2 way Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  4. 4. Reminder • Transparency leads to credibility & trust • No hidden agendas • Be Authentic • Be Humble • Be Yourself / Brand • Controlling vs. Image Source: EverydayTenacity.com *influencing* Use Twitter hashtag #VCS2012 @MoniqueRamseySources: Reach Local & f8 Keynote Cosmetic Social Media
  5. 5. NEW TOOLS  Varied page admin levels Image source: MashableUse Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  6. 6. Scheduling a Post Clock = SCHEDULING ICONNote: Date can also bein the past & it will dropin to the proper spot inyour timeline Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  7. 7. Scheduling a Post Use Twitter hashtag #VCS2012@MoniqueRamsey Cosmetic Social Media
  8. 8. EdgeRank 1. Affinity 2. Weight 3. Relevency Together they can push your content to the top newsImage Source: advancedfanpagesolutions.com Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  9. 9. EdgeRankFresh &RELEVANTcontentCNN Study –75% get theirnews fromsocial sites &email (&blogs) Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  10. 10. • Be a resource: your own content & shared content• Moderate• Respond & engage (notifications via FB email notification and/or HyperAlerts• Connect• Keep it fun and mix it up! Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  11. 11. Ask QuestionsUse Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  12. 12. AND RESPOND~ Ask for the “like” Call them by name with the @ tag Use Twitter hashtag #VCS2012@MoniqueRamsey Cosmetic Social Media
  13. 13. Promoted Posts Click “public” to make this box appear It recalculates reach as you change budget Set run time Note: You cannot run promoted posts unless you have 400+ fans.Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  14. 14. Tabs, Apps, Widgets Add Your eBlast sign up form & archive Exclusive Offers Contests Photos in logical albums *(and add fresh content frequently) Upload videos Point to other social platforms Seminars & other events Top Fans = (loyalty, EdgeRank, recognition, fun, etc!) Check Your Messages & Hidden PostsUse Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  15. 15. To Tweet or Not to Tweet Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  16. 16. Relationshipsare Fueled by Conversations Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  17. 17. 80% of Twitter usage is outside of twitter… people update anywhere, anytime… imagine what that means for bad customer experiences!? Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  18. 18. What to ShareProvide Value 1st Momentum Mktg.• Share publications • Look for opportunities to• Educational info take advantage of• Be selfless something bigger than• Not # times of day but yourself VALUE of the post – Queen’s Jubilee, Royal• Info on topics YOUR client is Wedding, Oscars interested in – Heroic act in local news • Mommy blogs • Beauty • BE NIMBLE • Health • Be SMART – 3 second rule • Fitness, etc… Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  19. 19. What to Share• Alert followers of something big on the horizon (build anticipation!)• Add comments when you RT (re-tweet)• Don’t just schedule – HAVE LIVE INTERACTIONS TOO• Stick to your brand’s voice• Context is king – make sure you don’t lose the message in 140 characters• Use #hashtags so peeps can follow subject, but don’t “#geekout with @’s and #Syntax LOL <-This!:” Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  20. 20. You Can MeasureMonique’s Fave Resources:BudURL (link shortener) withanalyticsPlatform to manage tweets Hootsuite, Tweetdeck SocialOomph etc…Twellow (Yellow Pages)Manage Flitter (for managingfollows and un-follows) Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  21. 21. Thank You!  Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media

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