3. Product discover needs and offer solutions User Experience compete on better user experience Marketing compete on how to reach customers effectively Branding compete on brand awareness and loyalty
4.
5. Product Forms LBEC (location-based electronic commerce ) At this early stage of LBS development, product teams are relatively small in scale and often adopt one of the following product forms: LBG (location based game) LBSNS (location-based social networks) other location-based services that make life easier
6. LBEC Location Based E lectronic Commerce 积米 Jimi–powerful shopping guide When inside a shopping mall, you may access floor plan information via Jimi and use it as a shopping guide. Jimi has detailed information about every store in a shopping mall, plus the location of ATMs, washrooms, elevators, etc.
7. LBEC Location Based E lectronic Commerce 逛街助手 Lookoo – your shopping assistant Lookoo gives you nearby shopping information, such as restaurant coupons, groupbuys, and interesting activities.
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