We may categorize existing business models of LBS apps in China into:
Advertising ： ad revenue via CPM, CPA, CPS
E-Commerce ： mobile purchases and payments, etc.
Add-on Service ： virtual purchases in mobile games and SNS
In addition, there are apps providing solutions to Enterprises .
Product Forms LBEC (location-based electronic commerce ) At this early stage of LBS development, product teams are relatively small in scale and often adopt one of the following product forms: LBG (location based game) LBSNS (location-based social networks) other location-based services that make life easier
LBEC Location Based E lectronic Commerce 积米 Jimi–powerful shopping guide When inside a shopping mall, you may access floor plan information via Jimi and use it as a shopping guide. Jimi has detailed information about every store in a shopping mall, plus the location of ATMs, washrooms, elevators, etc.
LBEC Location Based E lectronic Commerce 逛街助手 Lookoo – your shopping assistant Lookoo gives you nearby shopping information, such as restaurant coupons, groupbuys, and interesting activities.