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10 lbs apps from china worth attention

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  • 1. 10 LBS Apps from China Worth Attention
  • 2.
    • As the world of mobile technology keeps evolving, we get to witness a great number of innovations in location-based mobile apps.
    • In China, we think LBS development is in the very early stage - about discovering needs and putting together solutions.
    • We may expect progress to the other stages over the next 3 years.
    Executive Summary
  • 3. Product discover needs and offer solutions User Experience compete on better user experience Marketing compete on how to reach customers effectively Branding compete on brand awareness and loyalty
  • 4. Bu sine ss Model
    • We may categorize existing business models of LBS apps in China into:
      • Advertising : ad revenue via CPM, CPA, CPS
      • E-Commerce : mobile purchases and payments, etc.
      • Add-on Service : virtual purchases in mobile games and SNS
    • In addition, there are apps providing solutions to Enterprises .
  • 5. Product Forms LBEC (location-based electronic commerce ) At this early stage of LBS development, product teams are relatively small in scale and often adopt one of the following product forms: LBG (location based game) LBSNS (location-based social networks) other location-based services that make life easier
  • 6. LBEC Location Based E lectronic Commerce 积米 Jimi–powerful shopping guide When inside a shopping mall, you may access floor plan information via Jimi and use it as a shopping guide. Jimi has detailed information about every store in a shopping mall, plus the location of ATMs, washrooms, elevators, etc.
  • 7. LBEC Location Based E lectronic Commerce 逛街助手 Lookoo – your shopping assistant Lookoo gives you nearby shopping information, such as restaurant coupons, groupbuys, and interesting activities.
  • 8.
    • 魔力城市 (MagicCity)
    • 16fun
    • Magic City and 16fun are Monopoly games based on checking-in at various POIs and performing certain activities.
    LBG Location Based Games
  • 9.
    • 嘀咕 Digu - one of the first few “foursquare” pioneers in China;
    • 陌陌 Momo - meeting the strangers;
    • 幸会 Xinghui - building relationships with people attending the same events and activities;
    • 在这儿 Zaizher - developing valuable connections around you
    LBSNS Location Based SNS
  • 10. Location Based Services that make life easier
    • 噢粑粑 Ohbaba - finding the nearest washroom
    • 朋游 Pengyou - exploring tourist destinations
  • 11. Thank You! Tech blog focusing on LBS development
  • 12. Jion Us ! [email_address]