Shared Experience: The What and Why of Sharing for Marketers (Graham Brown mobileYouth)
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What do we share and why do we do it? Graham Brown from mobileYouth offers some unique psychological and anthropological perspectives on this fundamentally human behavior
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Shared Experience: The What and Why of Sharing for Marketers (Graham Brown mobileYouth)
- 1. Shared Experience the what and why of sharing for marketers ļ¬ickr (c) zitona
- 2. After the 2011 Tohoku Earthquake Psychologist found that suicide rates in Japan fell
- 3. Why?
- 4. This is a story about Shared Experience ļ¬ickr (c) zenat_el3ain
- 5. And how we Social Media people often forget what sharing is about
- 6. ...thinking sharing is about cool, fun stuff
- 8. but sharing is what we do as human beings ļ¬ickr (c) kaizat
- 9. Sign up to my newsletter to get more insights on next generation consumer psychology CLICK HERE www.mobileYouth.org/presentation by Graham D Brown
- 11. itās part of our psychology ļ¬ickr (c) yasinhasan
- 12. We are social by design ļ¬ickr (c) aakanayev
- 13. we share because we are human ļ¬ickr (c) zstasiuk
- 14. sharing ideas
- 19. and the bad...
- 20. Shared experience, good or bad is key to our wellbeing
- 21. and weād rather have a bad shared experience than no experience at all
- 22. more than death we fear being alone ļ¬ickr (c) susanshay
- 23. 71% of youth would spend their last $10 on topping up their phone rather than buying food
- 24. 82% of youth reported negative emotions ranging from anxiety to āfeeling deadā when separated from their phones for 24 hours
- 25. being connected is more important than being alive
- 26. why else would we consume a product that killed us? ļ¬ickr (c) cmichel67
- 27. why, after all, do we watch horror movies together?
- 28. Terrible as they are... Earthquakes create a sense of collective togetherness A Shared Experience
- 29. We try to turn everything into a shared experience
- 31. Our lives are ļ¬lled with social tools Objects used to help us share experience ļ¬ickr (c) archetypefotograļ¬e
- 33. Eating alone??? Try Google it ļ¬ickr (c) osamukaneko
- 34. If we canāt share it we ļ¬nd a way to share it
- 35. TV alone??
- 36. If we canāt share it we ļ¬nd a way to share it
- 37. We create social tools that have no obvious meaning but to help us share experience
- 38. Memes... Memes
- 39. Lovelocks
- 40. We are always connected or connecting ļ¬ickr (c) sharif
- 41. 79 % of youth use their phone in the bathroom
- 42. When you try to stop them they ļ¬nd a way When you try to stop people sharing they ļ¬nd a way ļ¬ickr (c) biscotte
- 43. Like building a wall around the ocean
- 44. Music has always been a shared experience ļ¬ickr (c) marļ¬s75
- 45. Thatās why music concerts areas popular as ever ļ¬ickr (c) libertinus
- 46. So the question is, are you stopping or helping them? ļ¬ickr (c) astragony
- 47. because sharing will change everything eventually
- 48. Instagram vs High End DSLR
- 49. because no matter how good your camera was, your pics always end up stuck on one of these
- 51. Zip Car vs New Car
- 52. Starbucks vs McDonaldās ļ¬ickr (c) candyistrendy
- 54. Shareability is more important than quality
- 55. Sign up to my newsletter to get more insights on next generation consumer psychology CLICK HERE www.mobileYouth.org/presentation by Graham D Brown