Women's Jewelry Association - In The Know 2012 - Ben Smithee

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Ben Smithee's presentation at the 2012 Women's Jewelry Association - In The Know Conference.

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Women's Jewelry Association - In The Know 2012 - Ben Smithee

  1. 1. Let’’s Talk Gen Y
  2. 2. A simple question
  3. 3. 2 Specific Goals
  4. 4. Who the heck is this guy.... and why do I care??
  5. 5. Why Gen Y?
  6. 6. Who are they?
  7. 7. Defined by Unity
  8. 8. A Look at Gen Y
  9. 9. Percentage of Millennials that havemade a purchase using their smartphone? (A)17% (B)28% (C)41%
  10. 10. Percentage of Millennials that havemade a purchase using their smartphone? (A)17% (B)28% (C)41%
  11. 11. What % of Gen Y that have tattoos? (A)24% (B)39% (C)51%
  12. 12. What % of Gen Y that have tattoos? (A)24% (B)39% (C)51%
  13. 13. What % of Gen Y have voted on American Idol?(A)6%(B)19%(C)37%
  14. 14. What % of Gen Y have voted on American Idol?(A)6%(B)19%(C)37%
  15. 15. What % of Gen Y Americans ages25-29 have never been married?(A)15%(B)31%(C)55%
  16. 16. What % of Gen Y Americans ages25-29 have never been married?(A)15%(B)31%(C)55%...in 1960 the percentage was 15%
  17. 17. What % of Millennials say word-of-mouthinfluences their purchases more than TV ads?? (A)26% (B)36% (C)48%
  18. 18. What % of Millennials say word-of-mouthinfluences their purchases more than TV ads?? (A)26% (B)36% (C)48%
  19. 19. What % of Millennials say marriage is becoming obsolete?? (A)11% (B)28% (C)44%
  20. 20. What % of Millennials say marriage is becoming obsolete?? (A)11% (B)28% (C)44%
  21. 21. What does Gen Y want?
  22. 22. The Guessing Game
  23. 23. The Guessing Game fun for parties.....bad for business!
  24. 24. Culture vs. Strategy
  25. 25. Tell Motivate Connect EngageFunctional Benefits Emotional Cultural
  26. 26. Why vs. What
  27. 27. Gen Y will often forget what you say ordo, but they will tell others about how you made them feel
  28. 28. Hyper-Connected World
  29. 29. Hyper-Connected World
  30. 30. Hyper-Connected World
  31. 31. Hyper-Connected World > 90%
  32. 32. Hyper-Connected World
  33. 33. Hyper-Connected World < 50%
  34. 34. Hyper-Connected World
  35. 35. Hyper-Connected World
  36. 36. Hyper-Connected World
  37. 37. Hyper-Connected WorldOver 100 Million Web-enabled devicesthis year....without a TV launch
  38. 38. The Social Ecosystem
  39. 39. The Social Ecosystem
  40. 40. The Social Ecosystem
  41. 41. The Social Ecosystem
  42. 42. The Social Ecosystem
  43. 43. The Social Ecosystem
  44. 44. The Evolution of Search
  45. 45. The Evolution of Search
  46. 46. The Evolution of Search
  47. 47. The Evolution of Search
  48. 48. The Evolution of Search
  49. 49. The Evolution of Search
  50. 50. The Evolution of Search
  51. 51. The Evolution of Search
  52. 52. The Evolution of Search
  53. 53. Generational Dispersion of Information
  54. 54. In the new social ecosystem, it’’s not always the best product/service that wins...it’’s the best experience that iseasiest for me to share with my friends...
  55. 55. Keys to Success
  56. 56. Keys to Success
  57. 57. Keys to Success Create Cultural Connectivity
  58. 58. Keys to Success Create Cultural Connectivity Focus On Why - Tell Your Story
  59. 59. Keys to Success Create Cultural Connectivity Focus On Why - Tell Your Story Don’’t Fear Digital
  60. 60. Keys to Success Create Cultural Connectivity Focus On Why - Tell Your Story Don’’t Fear Digital Continuous Research
  61. 61. Keys to Success Create Cultural Connectivity Focus On Why - Tell Your Story Don’’t Fear Digital Continuous Research Potential to Pivot
  62. 62. S You’’re not alone....C
  63. 63. St ylitics Pose Clo o Try ItOn Fas thia S G hismCloth Snapette ly app You’’re not alone.... pp Sv Sty The o leb Fan el ook cy an reW ly vo Lyst Pinterest PoC
  64. 64. It’’s not about being interesting... it’’s about being interested
  65. 65. Trial and error works great for marketing...but it sucks when it comes to making promises!
  66. 66. If you want to build a biggerbrand...make bigger promises, and keep them!
  67. 67. ““ I think this is the beginning of a beautiful friendship ””Ben SmitheeChief Executive OfficerBen@SpychResearch.com215.501.2341Twitter - @SpychResearchFacebook.com/BenjaminSmitheeLinkedin.com/in/BenjaminSmithee

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