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Shared Experience: The What and Why of Sharing for Marketers (Graham Brown mobileYouth)

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What do we share and why do we do it?
Graham Brown from mobileYouth offers some unique psychological and anthropological perspectives on this fundamentally human behavior

Published in: Technology, Business
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  • Profound and love the imagery. Thanks for this.
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  • thanks for sharing :)
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Shared Experience: The What and Why of Sharing for Marketers (Graham Brown mobileYouth)

  1. Shared Experience the what and why of sharing for marketers flickr (c) zitona
  2. After the 2011 Tohoku Earthquake Psychologist found that suicide rates in Japan fell
  3. Why?
  4. This is a story about Shared Experience flickr (c) zenat_el3ain
  5. And how we Social Media people often forget what sharing is about
  6. ...thinking sharing is about cool, fun stuff
  7. or viral marketing etc...
  8. but sharing is what we do as human beings flickr (c) kaizat
  9. Sign up to my newsletter to get more insights on next generation consumer psychology CLICK HERE www.mobileYouth.org/presentation by Graham D Brown
  10. this isn’t marketing
  11. it’s part of our psychology flickr (c) yasinhasan
  12. We are social by design flickr (c) aakanayev
  13. we share because we are human flickr (c) zstasiuk
  14. sharing ideas
  15. sharing feelings flickr (c) seedingchaos
  16. ... stories flickr (c) sometimes_sam
  17. sharing now flickr (c) clickflashphotos
  18. Sharing the good... flickr (c) dustinjmcclure
  19. and the bad...
  20. Shared experience, good or bad is key to our wellbeing
  21. and we’d rather have a bad shared experience than no experience at all
  22. more than death we fear being alone flickr (c) susanshay
  23. 71% of youth would spend their last $10 on topping up their phone rather than buying food
  24. 82% of youth reported negative emotions ranging from anxiety to “feeling dead” when separated from their phones for 24 hours
  25. being connected is more important than being alive
  26. why else would we consume a product that killed us? flickr (c) cmichel67
  27. why, after all, do we watch horror movies together?
  28. Terrible as they are... Earthquakes create a sense of collective togetherness A Shared Experience
  29. We try to turn everything into a shared experience
  30. Our lives are filled with social tools Objects used to help us share experience flickr (c) archetypefotografie
  31. Food flickr (c) dominicspics
  32. Eating alone??? Try Google it flickr (c) osamukaneko
  33. If we can’t share it we find a way to share it
  34. TV alone??
  35. If we can’t share it we find a way to share it
  36. We create social tools that have no obvious meaning but to help us share experience
  37. Memes... Memes
  38. Lovelocks
  39. We are always connected or connecting flickr (c) sharif
  40. 79 % of youth use their phone in the bathroom
  41. When you try to stop them they find a way When you try to stop people sharing they find a way flickr (c) biscotte
  42. Like building a wall around the ocean
  43. Music has always been a shared experience flickr (c) marfis75
  44. That’s why music concerts areas popular as ever flickr (c) libertinus
  45. So the question is, are you stopping or helping them? flickr (c) astragony
  46. because sharing will change everything eventually
  47. Instagram vs High End DSLR
  48. because no matter how good your camera was, your pics always end up stuck on one of these
  49. Kindle Books vs Hardcover
  50. Zip Car vs New Car
  51. Starbucks vs McDonald’s flickr (c) candyistrendy
  52. Youtube vs Blu-Ray Discs
  53. Shareability is more important than quality
  54. Sign up to my newsletter to get more insights on next generation consumer psychology CLICK HERE www.mobileYouth.org/presentation by Graham D Brown

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