The Mobile Web - keep up if you can!

The Mobile Web - Keep up if you can! Please ensure all mobile phones are TURNED ON but set to SILENT If your phone can connect to a WIRELESS NETWORK please connect now DO NOW! On a post-it note write down one thing you are hoping to get from this session Then stick it to the wall!

The Mobile Web - Keep up if you can! Sharon Steeples University of Essex IWMW2009 29 July 2009

Video… http://www.youtube.com/watch?v=hQUt8C4iVKc

The mobile browsing experience… ,[object Object]

The mobile browsing experience ,[object Object],[object Object],[object Object]

Desktop Vs Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile data connectivity ,[object Object],[object Object]

Why bother ? “ What sells the mobile Web is not how it is similar to the desktop web, but how it differs” - Mobile First, Web Second by Gaddo F Benedetti Personal Mobile Always on Proliferation Location aware

Know your enemies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Group icebreaker ,[object Object],[object Object],[object Object]

Sites to open ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Demand "Demand for the mobile web exists not because it complements existing means of access, but rather because it replaces them." - Opera's chief executive, Oct. 2008

The mobile Web is growing…FAST ,[object Object],[object Object],[object Object],Photograph: Alamy

Four choices… ,[object Object],[object Object],[object Object],[object Object]

1. Do nothing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Reduce images and styling ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. Reduce images and styling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Use Hand-Held Style Sheets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<a link href=”mobile.css” rel=”stylesheet” type=”text/css” media=”handheld”>

4. Create Mobile Optimised Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile URLs ,[object Object],[object Object],[object Object],[object Object]

WML is Dead! ,[object Object],[object Object],[object Object],It's a stiff bereft of life, it rests in peace. It has expired and gone to meet its maker. WAP 1.0 is an ex-protocol!

Beyond XHMTL-MP ,[object Object],[object Object],[object Object]

Weighing up mobile AJAX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Complimentary Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for QR codes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SMS Short Codes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bluecasting ,[object Object],[object Object],[object Object]

Cashless financial transactions ,[object Object],[object Object],[object Object]

Cutting edge ‘cool stuff’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

OK…So? ,[object Object],[object Object],[object Object],[object Object]

Who microsites (verb) well? ,[object Object],[object Object]

Pleasing your stakeholders ,[object Object],[object Object]

Pleasing your users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reaching your demographic market… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Generation Y & The Millennials

Question… ,[object Object],[object Object]

Cambridge m-library study M-Libraries: Information use on the move http://arcadiaproject.lib.cam.ac.uk/docs/M-Libraries_report.pdf (May 2009)

Take a look at some sites… ,[object Object],[object Object],[object Object]

What are the barriers/challenges? ,[object Object],[object Object],[object Object],[object Object]

What are the opportunities? ,[object Object],[object Object],[object Object],[object Object],[object Object]

If you build it…they will come

Formulate a design strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To sniff or not to sniff? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Coding selectable phone numbers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Test, test, and test again ,[object Object]

Test, test, and test again ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dangers of widgets and apps ,[object Object],[object Object],[object Object],[object Object]

Question… What can we do NOW ?

Any Questions? ,[object Object]

The Mobile Web - keep up if you can!

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