The document discusses personal branding trends for 2013 that translators can leverage. It identifies 7 trends: 1) Curation - expressing your brand through curating others' content rather than constant creation; 2) Customization - customizing your online profiles through services allowing color/design choices; 3) Mobile - the importance of mobile optimization as most job search on mobile; 4) Focus on humanity - promoting your human side through pictures and video; 5) Visual resumes - transitioning from text resumes to visual ones using pictures; 6) QR codes - using QR codes to link profiles across platforms; 7) Timelines - using timeline features on sites like LinkedIn to tell your brand story.
The 2013 Personal Branding Trends and How Translators Can Leverage Them.
1. The 2013 Personal Branding
Trends and How Translators Can
Leverage Them
Marcela Reyes, MBA
Chief Branding Officer
Latitudes Training, Coaching and Consulting
www.latitudescoach.com
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2. A bit about me
• 20+ years industry experience
• MBA in Marketing
• Entrepreneur
• 12+ years as a ATA certified Eng>SP translator
• Certified Localization Project Manager
• Blue Ocean Strategy Certified Practitioner
• Professional business, marketing coach and branding coach
• Reach Certified Personal Branding Strategist
• Reach Certified Online Identity Strategist
• Certified 360 Reach™ Brand Assessment Analyst
• 2010-2012 ATA’s Spanish Language Division Administrator
• Columnist
• International speaker
6. Welcome to
Content Curation
Finding groups, content, posts, pictures and organizes and shares the
best and most relevant content on a specific issue online.