Linuxtag Co Creating

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Given at Linuxtag Berlin, this was presentation focusing on helping open source companies engage their communities for the common good.

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Linuxtag Co Creating

  1. 1. Open Source and Co-Creation June 26, 2009 Mitch Lieberman 1
  2. 2. About SugarCRM Founded in April 2004     To build a better CRM platform using open source software as a better, more powerful development model Present     4,500 Customers in 30 countries   Over 500,000 users on 60,000 systems   115,000 Community members   150 Partners on five continents Future     To leverage the cloud to make the now mature platform available to business users worldwide, while maintaining our OS heritage ©2009 SugarCRM Inc. All rights reserved. 2
  3. 3. The concept of co-creation is that it is a collaborative effort between and among customers and a company working together for the common good – beyond what either party could accomplish individually." 3
  4. 4. The economy is tight Creating value in new ways is good! ©2009 SugarCRM Inc. All rights reserved.
  5. 5. Open Source collaboration was (and is) ahead of the curve. ©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 05/08/09 5
  6. 6. Open Source collaboration 15 years plus:" -Forums" -Groups" -Chat" -ICQ" -Blogs ©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 05/08/09 6
  7. 7. Some tools are new, but the rules to engage are the same:" -Forums (still popular)" -Google docs" -Wikis" -Twitter" -Facebook ©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 05/08/09 7
  8. 8. While it might seem so, this is not an intellectual exercise. It is about energy and emotion ©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 05/08/09 8
  9. 9. We are all trying to get to the same place. Working together is more efficient 9
  10. 10. You are asking people for time Be respectful ©2009 SugarCRM Inc. All rights reserved.
  11. 11. People love to talk Encourage and facilitate 05/08/09 ©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 11 05/08/09
  12. 12. It cannot be a one-way street 12
  13. 13. Conversations need to be real. ©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 05/08/09 13
  14. 14. Make no mistake, it is hard work ©2009 SugarCRM Inc. All rights reserved.
  15. 15. You will get back, only what you put in to it. 15
  16. 16. Don’t try to hide ‘dirty laundry’ it will come back to haunt you. 16
  17. 17. Show the mess – it will earn trust 17
  18. 18. Tell people something new or secret 18
  19. 19. It may not always be pleasant 19
  20. 20. But, watch your tone. 20
  21. 21. If it is fun, maybe I will bring a friend 21
  22. 22. Let me shout, if I need to 22
  23. 23. The customers and participants may be more passionate than you. 23
  24. 24. Give very specific tasks, instruct as much as you can get away with. 24
  25. 25. A happy collaborator is also a great community leader ©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 05/08/09 25
  26. 26. A friend is always good to have around! ©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 05/08/09 26
  27. 27. Value is in the relationships that are enabled. ©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 05/08/09 27
  28. 28. Photos from Flickr.com/commons" 28
  29. 29. Thank you! Mitch Lieberman Vice President, Strategic Solutions SugarCRM (www.sugarcrm.com) mitch.lieberman@sugarcrm.com @mjayliebs - Twitter 05/08/09 ©2009 SugarCRM Inc. All rights reserved. ©2009 SugarCRM Inc. All rights reserved. 29 05/08/09

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