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Embrace Social Media: Blogging & Microblogging

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This presentation, given at the 7-7-7 session of the 2009 Vermont Business Expo, discusses why companies should write a blog and use Twitter to market and promote their business.

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Embrace Social Media: Blogging & Microblogging

  1. 1. Embrace Social Media: Blogging and Microblogging Cultivate your community of customers, prospects, and advocates through blogging Rich Maggiani Solari Communication © 2009 Solari Communication. All rights reserved.
  2. 2. As a means of promoting your company. © 2009 Solari Communication. All rights reserved.
  3. 3. Trust has shifted. © 2009 Solari Communication. All rights reserved.
  4. 4. Official messages to conversations. © 2009 Solari Communication. All rights reserved.
  5. 5. Leaders to peers. © 2009 Solari Communication. All rights reserved.
  6. 6. A revised communication strategy incorporating… © 2009 Solari Communication. All rights reserved.
  7. 7. The five C’s of social media: © 2009 Solari Communication. All rights reserved.
  8. 8. Conversation. © 2009 Solari Communication. All rights reserved.
  9. 9. Contribution. © 2009 Solari Communication. All rights reserved.
  10. 10. Collaboration. © 2009 Solari Communication. All rights reserved.
  11. 11. Connection. © 2009 Solari Communication. All rights reserved.
  12. 12. Community! © 2009 Solari Communication. All rights reserved.
  13. 13. social networks blogs professional networks online newswires wikis videocasts microblogs podcasts © 2009 Solari Communication. All rights reserved.
  14. 14. blogs microblogs © 2009 Solari Communication. All rights reserved.
  15. 15. Blogs Twitter (actually) © 2009 Solari Communication. All rights reserved.
  16. 16. Blogs Write One © 2009 Solari Communication. All rights reserved.
  17. 17. Post an entry at least once a week. © 2009 Solari Communication. All rights reserved.
  18. 18. Blogs Perceptions © 2009 Solari Communication. All rights reserved.
  19. 19. 68% of readers have positive thoughts about companies with blogs. © 2009 Solari Communication. All rights reserved.
  20. 20. They trust the opinions about products and services. © 2009 Solari Communication. All rights reserved.
  21. 21. Writers perceived as peers. © 2009 Solari Communication. All rights reserved.
  22. 22. Blogs What to Write © 2009 Solari Communication. All rights reserved.
  23. 23. Start with your product or service. © 2009 Solari Communication. All rights reserved.
  24. 24. Integrate customer resource management © 2009 Solari Communication. All rights reserved.
  25. 25. Information useful to your audience. © 2009 Solari Communication. All rights reserved.
  26. 26. Stories that resonate. © 2009 Solari Communication. All rights reserved.
  27. 27. Make them smarter, help them succeed. © 2009 Solari Communication. All rights reserved.
  28. 28. Blogs How to Engage © 2009 Solari Communication. All rights reserved.
  29. 29. Personal voice, converse as yourself. © 2009 Solari Communication. All rights reserved.
  30. 30. Human face, not a corporate face. © 2009 Solari Communication. All rights reserved.
  31. 31. Write for them. Not you! © 2009 Solari Communication. All rights reserved.
  32. 32. It’s a dialogue. Not marketing materials or advertisements. © 2009 Solari Communication. All rights reserved.
  33. 33. Respond to comments. © 2009 Solari Communication. All rights reserved.
  34. 34. Listen! © 2009 Solari Communication. All rights reserved.
  35. 35. Blogs How to Promote © 2009 Solari Communication. All rights reserved.
  36. 36. Write a bunch of posts first, then promote. © 2009 Solari Communication. All rights reserved.
  37. 37. Printed materials listing your blog. © 2009 Solari Communication. All rights reserved.
  38. 38. Facebook © 2009 Solari Communication. All rights reserved.
  39. 39. LinkedIn © 2009 Solari Communication. All rights reserved.
  40. 40. Twitter © 2009 Solari Communication. All rights reserved.
  41. 41. StumbleUpon © 2009 Solari Communication. All rights reserved.
  42. 42. Flickr © 2009 Solari Communication. All rights reserved.
  43. 43. YouTube © 2009 Solari Communication. All rights reserved.
  44. 44. Email © 2009 Solari Communication. All rights reserved.
  45. 45. Business Cards www.solari.net/toward-humanity © 2009 Solari Communication. All rights reserved.
  46. 46. In Person! © 2009 Solari Communication. All rights reserved.
  47. 47. Social Bookmarking © 2009 Solari Communication. All rights reserved.
  48. 48. Twitter (Micro) Blogging at 140 Characters © 2009 Solari Communication. All rights reserved.
  49. 49. Followers are the foundation. © 2009 Solari Communication. All rights reserved.
  50. 50. Twitter Growth © 2009 Solari Communication. All rights reserved.
  51. 51. Twitter What to Tweet About © 2009 Solari Communication. All rights reserved.
  52. 52. Your Blog © 2009 Solari Communication. All rights reserved.
  53. 53. Customer Service © 2009 Solari Communication. All rights reserved.
  54. 54. Your Customers © 2009 Solari Communication. All rights reserved.
  55. 55. Your Brand © 2009 Solari Communication. All rights reserved.
  56. 56. Promotions © 2009 Solari Communication. All rights reserved.
  57. 57. Breaking News © 2009 Solari Communication. All rights reserved.
  58. 58. Tweet in the morning. © 2009 Solari Communication. All rights reserved.
  59. 59. Schedule tweets for later delivery. © 2009 Solari Communication. All rights reserved.
  60. 60. Twitter Prospect for Followers © 2009 Solari Communication. All rights reserved.
  61. 61. By first following. © 2009 Solari Communication. All rights reserved.
  62. 62. Facebook buddies. © 2009 Solari Communication. All rights reserved.
  63. 63. LinkedIn connections. © 2009 Solari Communication. All rights reserved.
  64. 64. Email and contact lists. © 2009 Solari Communication. All rights reserved.
  65. 65. Go to wefollow.com to find people. © 2009 Solari Communication. All rights reserved.
  66. 66. To go twitter.com/invitations/suggestions. © 2009 Solari Communication. All rights reserved.
  67. 67. Top influencers; and the people they follow. © 2009 Solari Communication. All rights reserved.
  68. 68. Go to twollow.com to follow people based on keywords. © 2009 Solari Communication. All rights reserved.
  69. 69. Search for and follow people you meet. © 2009 Solari Communication. All rights reserved.
  70. 70. Twitter Tips © 2009 Solari Communication. All rights reserved.
  71. 71. Keep your Twitter profile updated. © 2009 Solari Communication. All rights reserved.
  72. 72. Understand the discourse of Twitter. © 2009 Solari Communication. All rights reserved.
  73. 73. Keep your followers and who you are following in balance. © 2009 Solari Communication. All rights reserved.
  74. 74. (Macro) Blogs and Microblogs To Succeed © 2009 Solari Communication. All rights reserved.
  75. 75. Write an engaging blog to generate regular readership. © 2009 Solari Communication. All rights reserved.
  76. 76. Make it worthwhile to follow you on Twitter. © 2009 Solari Communication. All rights reserved.
  77. 77. Blogs Practicing What I Preach © 2009 Solari Communication. All rights reserved.
  78. 78. Read our blog, Toward Humanity. http://www.solari.net/toward-humanity/ © 2009 Solari Communication. All rights reserved.
  79. 79. Read our blog post about this presentation: http://www.solari.net/toward-humanity/2009/05/22/ embrace-social-media-blogging-and-microblogging/ Or download the position paper: http://www.solari.net/papers-socialmedia.php © 2009 Solari Communication. All rights reserved.
  80. 80. Additional Resources © 2009 Solari Communication. All rights reserved.
  81. 81. Solari Position Papers on Social Media © 2009 Solari Communication. All rights reserved.
  82. 82. © 2009 Solari Communication. All rights reserved.
  83. 83. © 2009 Solari Communication. All rights reserved.
  84. 84. © 2009 Solari Communication. All rights reserved.
  85. 85. © 2009 Solari Communication. All rights reserved.
  86. 86. Subscribe to Solari Position Papers © 2009 Solari Communication. All rights reserved.
  87. 87. Thank you. © 2009 Solari Communication. All rights reserved.
  88. 88. Rich Maggiani Communication Consultant STC Fellow Solari Communication 137 Lost Nation, Suite 14 Essex, Vermont 05452 802.879.9330 rich.maggiani@solari.net www.solari.net www.solari.net/toward-humanity Follow me: www.twitter.com/richmaggiani Invite me to connect: www.linkedin.com/in/richmaggiani © 2009. All rights reserved.
  89. 89. Blossoming Flowers © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.

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