SUPORT 2.0 Challenges (M) HEI - EN

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Merged challenges HEIs co-operating with SMEs

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SUPORT 2.0 Challenges (M) HEI - EN

  1. 1. Knowledge and Technology Transfer- Challenges in Cooperating -
  2. 2. How to get there?• Understanding an Entrepreneur• Understanding the needs of the market• Clarify Research• Simplify Bureaucracy• Understand what an entrepreneur offers you• IPR
  3. 3. Challenges of Collaboration with SME HEI – SME interaction in applied research is an essential tool inthe context of knowledge transferPossible obstacles:• Structural differences• Different goals• Different ways to get there• Systematical differences
  4. 4. Challenges of Collaboration with SME  Social implications for troubleshooting:• Trust• Professionalism• Awareness• Commitment
  5. 5. Challenges of Collaboration with SME -SME Structure – Understanding an SME- To work together with SME it is important to get a sense of their decision processesMatrix Organisation Hierarchy Management Management Sales Buying Center Logistics Private Customers Sales Buying Center Logistics Business Clients Intern
  6. 6. Challenges of Collaboration with SME -SME Structure – Understanding an SME-Most SMEs have very limited capital, human or financial. Theyare very time-constrained • Time is money • Understaffed SME‟s. • Management unable to delegate. • Competitive pressure.
  7. 7. Challenges of Collaboration with SME -SME Structure – Understanding an SME-Being your own boss is a dream of every company owner.Unfortunately it is to remain that way– merely a dream … Competitors (local) Customers Government Banks and other Media & finance Community sources NGOs
  8. 8. Challenges of Collaboration with SME -SME Structure – Understanding an SME-Pragmatism might be the word – and the key!What to expect from an SME:• The key driver-financial benefit• Reasonable timeframes• Owner/manager holds multiple responsibilities• Intimidated by legalese• Impatient
  9. 9. Challenges of Collaboration with SME -SME Structure – Understanding an SME-SME‟s are a very interesting partner for your research• SME owner/managers are pragmatic• “Real world” players• They are used to disappointment• Firm, but fair• They value honesty
  10. 10. Challenges of Collaboration with SME -SME Structure – Understanding an SME-• SME owner/managers are intuitive• SME owner/managers can make decisions quickly• SMEs are very agile• Usually prepared to embrace new ideas
  11. 11. Challenges of Collaboration with SME - Summary – Understanding an SME-• Many SMEs have very limited capital, human or financial.• Time is literally money – 6 months is forever
  12. 12. Challenges of Collaboration with SME -Summary – Understanding an SME-• Outside pressures can shipwreck an SME e.g. bank, Increasingly return has to be within a timeframe that an SME can justify to banks and investors
  13. 13. Challenges of Collaboration with SME -Summary – Understanding an SME- Multi-tasking! (Finance Director, marketeer, researcher....)
  14. 14. Challenges of Collaboration with SME -Summary – Understanding an SME-• Operate in an extremely competitive environment• Often obsessed about protecting IPR
  15. 15. Challenges of Collaboration with SME -Summary – Understanding an SME-• Usually strong connection to particular region – may be culturally constrained
  16. 16. Challenges of Collaboration with SME -Summary – Understanding an SME-• Entrepreneurs can be intimidated by legalese
  17. 17. Challenges of Collaboration with SME -Summary – Understanding an SME-• Entrepreneurs hate bureaucracy!
  18. 18. Challenges of Collaboration with SME -Summary – Understanding an SME-• Entrepreneurs are impatient (so make boundaries clear from the outset)
  19. 19. How to get there?• Understanding an Entrepreneur• Understanding the needs of the market• Clarify Research• Simplify Bureaucracy• Understand what an entrepreneur offers you• IPR
  20. 20. Challenges of Collaboration with SME -Understanding the needs of the market-Customer needs are a part of innovation. This is called marketorientation – or if you are an SME: Surviving.• The Market• The Customers• Innovation
  21. 21. Challenges of Collaboration with SME -Understanding the needs of the Market- Trust and communication• HEIs don„t understand the Current Market• Trust the SME• SMEs have to Communicate• SMEs must Convey
  22. 22. Challenges of Collaboration with SME -Understanding the needs of the Market-• Narrow thinking in businesses• SME focuses on what makes them excited• As an SME grows in size, the more difficult it becomes to be innovative• The collaboration of a HEI and SME better satisfies the market!http://academicearth.org/lectures/innovate-in-technology-and-business-founding- google
  23. 23. How to get there?• Understanding an Entrepreneur• Understanding the needs of the market• Clarify Research• Simplify Bureaucracy• Understand what an entrepreneur offers you• IPR
  24. 24. Challenges of Collaboration with SME -Clarifying Research- Changing research practices.• Distinction• Increasing tension• Emphasis on research teams and alliances• Growth of research commercialization
  25. 25. How to get there?• Understanding an Entrepreneur• Understanding the needs of the market• Clarify Research• Simplify Bureaucracy• Understand what an entrepreneur offers you• IPR
  26. 26. Challenges of Collaboration with SME -Simplifying HEI Bureaucracy- There is a subtext in current technology transfer policies and the media• Universities not well informed• Not sufficiently focused• Pre-disposition towards US solution/ methods
  27. 27. Challenges of Collaboration with SME -Simplifying HEI Bureaucracy-• Taking a proactive, outreaching role• HEIs can be very intimidating for SME‟s• R & D should be established.• R & D involved in collaboration.• Establish a visible “entry point”• Guide SMEs
  28. 28. Challenges of Collaboration with SME -Simplifying HEI Bureaucracy-• Given that research practices arechanging and the pressures to deliversignificant outputs are intensifying,“[t]he key question is how to structureand organise teaching and research inthe universities” (Gibbons et al, 1994).
  29. 29. Challenges of Collaboration with SME -Simplifying HEI Bureaucracy-• Build strategic alliances and enable synergies• Help with public funding• Integrate entrepreneurial culture• Shape what should be done• Optimal use of scarce resources• Align institutional competencies
  30. 30. Challenges of Collaboration with SME -Simplifying HEI Bureaucracy-• Map priorities and competences• Identify goals and objectives• Implementation plan• Appropriate structures• Encourage faculty
  31. 31. Challenges of Collaboration with SME -Simplifying HEI Bureaucracy-• Widen definition of research.• Determine the teaching and research• Distinguishing• Linking research/ commercialization
  32. 32. Challenges of Collaboration with SME -Simplify HEI Bureaucracy-• Greater research time• Targeted grants• Promotional opportunities• Enhanced facilities• Internships with industry or other partners• Salary increases• Sabbatical leave
  33. 33. How to get there?• Understanding an Entrepreneur• Understanding the needs of the market• Clarify Research• Simplify Bureaucracy• Understand what an entrepreneur offers you• IPR
  34. 34. Challenges of Collaboration with SME - What an entrepreneur offers you -• Prepared to embrace new ideas (but only if the benefits are obvious)
  35. 35. Challenges of Collaboration with SME - What an entrepreneur offers you -• Intuition for what has commercial potential and what hasn’t
  36. 36. Challenges of Collaboration with SME - What an entrepreneur offers you -• Pragmatism: • Can handle disappointment • Can make decisions quickly
  37. 37. How to get there?• Understanding an Entrepreneur• Understanding the needs of the market• Clarify Research• Simplify Bureaucracy• Understand what an entrepreneur offers you• IPR
  38. 38. Challenges of Collaboration with SME - Intellectural Property (IP) -• What is Intellectual Property?• What rights do I have concerning IP?• And what is an IP Agreement?http://www.youtube.com/watch?v=pvWEvkom-8s&feature=related
  39. 39. Challenges of Collaboration with SME - Intellectural Property (IP) - An essential aspect of collaboration with a SME is working together with them in protecting your innovations.• Be knowledegable• Establishing a commercialised relationship• The process
  40. 40. Challenges of Collaboration with SME - Intellectural Property (IP) -• Substantial confidentiality agreements• Seem to exclusively focus on protecting the HEI• SMEs can‟t always afford to appoint solicitor specialists
  41. 41. Challenges of Collaboration with SME - Intellectural Property (IP) -• Entrepreneurs: – Are often reluctant to open up and share ideas (Crown Jewels) – Need to be reassured that they will benefit - building a trusting relationship is essential
  42. 42. Challenges of Collaboration with SME - Intellectural Property (IP) -• Entrepreneurs are: – Easily spooked – Turned off by weighty confidentiality agreements – Suspicious that agreements will favour the HEI to their detriment – often unwilling to appoint specialists to check agreements
  43. 43. Summary of PresentationHEI benefits: Posed challenges:-Extra income -Structural differences-Seed money -Different goals -Different ways to get there-Better teaching -Systematical differences-Satisfaction of work
  44. 44. End Results Everybody‟s happy…•Highly qualified personnel•Wonderful innovation systems
  45. 45. End Results• Commercialization of Research• Publication Opportunities• Legitimacy• Image• Public FundingThe type of collaboration and results we are striving for!http://www.youtube.com/watch?v=Leh74zliLyw

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