The document discusses social media strategy and outlines the services of SPECK Media. It emphasizes the importance of having a social media strategy and participating in online conversations. SPECK Media's approach focuses on discovering customer insights and leveraging earned, owned and bought social media channels. Their process involves identifying social profiles, channels, tactics and developing a game plan and strategy. They aim to help clients achieve ROI through their strategic social media design process.

1. Social media strategy, tactics, game plan & who we are... and Social Media 2010

3. What’s happening? Business is changing “ People are in control social of media, not PR Firms, Marketing Departments or Strategy Firms, we need to be aware of the conversation: Listen, Plan and Partake in it.” Michael J Lis owner SPECK Media Activities performed on social channels Business success ultimately requires participation in the conversations that are taking place online. Conversations in the social ecosystem. Marketing investments must therefore create services to enable these conversations in social media. Any way you look at it, social media is here to stay and now it’s time to join the conversation. Commenting on Something 89% Writing a blog 23% Messaging Friends 73% Uploading videos 19% Uploading Photos 49%

6. A blueprint in social media

8. We focus only on social media. Why? Because if you are good at something you shouldn’t dilute the product. Every project we do is based on insights into needs and aspirations of your customers as we develop a deeper understanding of how the power of social media and technology networks can be leveraged to change the economics of your business and facilitate new business and networked marketing models. What do we do? Why do we do it?

11. Social Scanning Social Media Organizational Road Mapping Social Media Game Plan Development Persona / Social Ladder Design Social Analytic Tracking & Measurement Social Media Strategy Design Social Media Tactic Design & Implementation Our Services Our integrated strategic services focus on a holistic approach for social media business design within organizations. + + + We believe companies need a game plan, not a PR Firm. Does your company embark on a marketing campaign without a strategy? Then why jump into social media without one?

12. The only way we consider projects a success is if we impact your numbers. On every project we work to establish the desired KPI’s (Key Performance Indicators) for the project. We view projects as challenges and at the start of every project we baseline your current numbers in these areas and set the KPI goal for each. We work to reach and exceed this goal on every project we do. “ ” Industry-wide On time, on budget On time, on budget Challenged Cancelled 29% 53% 18% 100% What determines success? We understand that social media has different types of risks and outcomes, that’s why we are always on time and on budget to make sure that you can focus on our results. Who is handling your social media initiatives? Are they doing the job you intended? Social Media Projects

13. Why not join the conversation? To see, hear or learn more visit us at: www.speckmedia.com our services, news and everything else at the website @SPECKmedia our thoughts on Twitter http://www.slideshare.net/littleSpeck our decks at Slide Share