3. Postmodern Media - Advertising Traditional advertising use to look like this…
4. Postmodern Media – Cadbury ’s Gorilla Now it looks like this … How is the Cadbury ’s Gorilla advert an example of Postmodernism?
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8. By looking at how culture is used and transformed by social groups , cultural studies sees people not simply as consumers, but as potential producers of new social values and cultural languages . Toby Miller (2006)
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13. The Volkswagen Passat advert and cultural studies. Cultural Studies – a new approach
19. Fans as a ‘social group’? 1. Interview with Simon Pegg. 2. Extracts from ‘Trekkies’.
20. By looking at how culture is used and transformed by social groups , cultural studies sees people not simply as consumers, but as potential producers of new social values and cultural languages . Toby Miller (2006)
28. Web 2.0 is really about normal everyday people using the Web and creating things on it - forget the acronyms.. Richard MacManus (2005) Definition – Web 2.0 Postmodern Media involves an active audience
29. Example of Web 2.0 – Mash-Up Kylie Minogue vs New Order Can ’t Get Blue Monday Out Of My Head (2001) Remixed by Soulwax
30. Example of Web 2.0 – Mash-Up ‘ Read My Lips’ - Bush / Blair (2006) by atmo.se ‘ Buttery Biscuit Base’ – Masterchef Synaesthesia (2011) by Swede Mason
34. How do I know that ‘citizen journalism’ is important? Examples… YouTube launches citizen journalism channel YouTube has launched YouTube Direct, a dedicated channel for citizen journalism, in an attempt to better connect news organisations with user generated content. Daily Telegraph 18 Nov 2009
36. Arab Spring Protests 2011 - Tunisia, Egypt, Libya, Syria, Yemen, Morrocco …. How Facebook Changed the World (BBC 2011)
37. London riots: how BlackBerry Messenger played a key role Police looking on Facebook and Twitter for signs of unrest spreading missed out – they should have watched BBM (The Guardian 2011)