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"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker
 

"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker

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How to establish a great online presence quickly and using only low-cost or no-cost tools. Developed by Michelle Villalobos, contributing author to "Building The Ultimate Network" featuring Dr. Ivan ...

How to establish a great online presence quickly and using only low-cost or no-cost tools. Developed by Michelle Villalobos, contributing author to "Building The Ultimate Network" featuring Dr. Ivan Misner.

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    "You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker "You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker Presentation Transcript

    • YOU: The Online Brandcreate an online presence that representsyou well & reinforces your personal brand Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 1
    • Consider the differencebetween this: Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 2
    • and this: Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 3
    • In the first, the guy is pushy & “salesy,” inthe second, people are fighting each other to get to you. Which would you rather be? It’s a lot more effective if people arelooking for you and WANT to work with you, and that’s the benefit of creating a strong brand online, and letting opportunity come to you. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 4
    • what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 5
    • between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 6
    • and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 7
    • Both of these women experienced a scandal, but only Martha Stewart came through it relatively unscathed and still successful. Why? Because she had a strong, established brand going in, whereas MonicaLewinsky was an unknown entity before herscandal. Lesson: developing a strong brandwill help you weather any business challenge more effectively. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 8
    • over 76,184,000 views (and that’s just ONE video) 9
    • • internet = leverage• unlimited• pull (vs. push)• widen sphere of influence• charge higher prices• gain credibility (easier sales process)• increase perceived value• earn praise and recognition Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 10
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    • so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 13
    • 4Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 14
    • Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 15
    • start with a strong brandCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 16
    • i. your name 4Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 17
    • pick your name • Can you own your actual name? • Is your name very common? • Can you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Consider your brand. • Coin a term/phrase. • Is geography a consideration? 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 18
    • name difficulties 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 19
    • name difficulties? 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 20
    • ii. define your brand (yes, now)Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 21
    • to do (right now) • 3 - 5 words you want associated with your name • what do you want to be top of mind for? • keep in mind location, target audience • what are people looking for you looking for? • get into their heads • ask your clients/friends/outside perspective • try Google keyword tool (type in your URL) 4Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 22
    • (short & sweet) (BPS, USP, BIS, blah-blah-blah) 4Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 23
    • who am I? why am I here? what do I believe in? what value do I offer? for whom? how am I unique? = YOU: the brandCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 24
    • Tracee Rothschild Life Coach & NLP Practitioner The Whole Person CenterCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 25
    • Tracee Rothschild The Couchless Therapist Fast solutions to life’s problems... without all the couch talk.Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 26
    • Tracee Rothschild “The Couchless Therapist”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 27
    • iii. now just put it everywhere 4Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 28
    • monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 29
    • monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 30
    • monitor 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 31
    • start with the easy stuff 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 32
    • get interviewed 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 33
    • upload a media kit/bio • photo • background - short paragraphs • images/samples - lots! • artist’s statement (?) • be real • align with your brand 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 34
    • for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 35
    • Google mapshttp://maps.google.com/ click put yourbusiness on Google maps then add a listing 36
    • http://en.wikipedia.org/wiki/Wikipedia:Your_first_article 37
    • put your name on everything you put onto the internet. 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 38
    • be creative & stand out! 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 39
    • find ways to deliver value 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 40
    • find ways to deliver value screensavers free music downloads engage with you how-tos value entertainment time-lapse video events slideshows 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2 41
    • write down ONE thing you could do – tomorrowCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 42
    • need content?http://www.google.com/reader 43
    • write articles 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 44
    • don’t like writing? 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 45
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 46
    • 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 47
    • 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 48
    • 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 49
    • what makes something “go viral?” 50
    • i. worth spreading• appeals to your target audience• entertains• informs• educates• inspires• short (usually) 51
    • ii. spreadable• record it• post where anyone can see it• use existing networks (brown bags?)• easy to forward/share• place it where people already are 52
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    • have a home base 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
    • have a home base 55
    • have a home base 56
    • have a home base 57
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    • blogs are super easy blogger or wordpress?http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html 59
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    • links to your site are essential• ask friends• ask fans• find partners - preferably with big traffic!• get creative (i.e., testimonials)• reciprocate• only choose if aligns with your brand• get listed (i.e., directories) 62
    • don’t forget the http:// 63
    • your home base 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 64
    • website evolution case study 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 65
    • 2 66
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    • 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 70
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    • website basics • useful trumps cool • check links: • “The Power of One” www.linkalarm.com • design = identity. • titles matter • type • 3-clicks • simple, clean • objective? • consistent theme • show your face • no auto-play music • have a personality • update often • video is awesome 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 77
    • exposure vs. leads 1 78
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    • how Marie Forleo got me• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didnt He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish 2 81
    • email marketing 82
    • relationship models: 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 83
    • ideal online model - to- one one clients audience become becomes com fans leads mun feed icate bac k extend 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 84
    • influence the INFLUENCERS 1Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 85
    • list growthStart List Growth Total Week 4 Week 10 Week 20 Week 52 Size Rate Growth 4 10 20 52 100 1% 104 110 122 168 65% 500 1% 520 552 610 839 65% 1000 1% 1,041 1,105 1,220 1,678 65% 100 2% 108 122 149 280 166% 500 2% 541 609 743 1,400 166% 1000 2% 1,082 1,219 1,486 2,800 166% 100 5% 122 163 265 1,264 958% 500 5% 608 814 1,327 6,321 958% 1000 5% 1,216 1,629 2,653 12,643 958% 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 86
    • Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 87To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 87
    • what could you send out on a regular basisthat wouldn’t be spam? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 88 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 88
    • social is the new businessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 89
    • don’t hide 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 90
    • Be a person 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 91
    • be a person 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 92
    • Tracey Hagen Photography BeforeCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 93
    • “I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits)Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 94
    • Gina Nordqvist Nordqvist Creative AgencyCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 95
    • Marla Acosta Makeup Artist For Film & PhotographyCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 96
    • Jessica Suito Niso, Corp. Accounting & Controller Services for Small BusinessCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 97
    • Cristina Maria Lloyd Outta Space, Professional Organizing for Home Offices & ClosetsCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 98
    • 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 99
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 100
    • facebook tips • be a person • use a great image – more personal • create lists to separate • be conversational, not promotional • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post.Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 101
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 102
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 103
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 104
    • 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 105
    • twitterBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 106
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 107
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 108
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 109
    • Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 110
    • listenBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 111
    • follow people in your industry, people you admire, people you likeBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 112
    • deliver value: educate, inform, entertain, or ask, relate.By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 113
    • 1 to 10 “promo-to- value ratio”By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 114
    • no one cares if youre: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous)By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 115
    • for more in-depth ideas/info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http://www.slideshare.net/ michellevillalobosBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 116
    • combine online & offline effortsCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 117
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    • to doBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 121
    • so how do you do it?• start with a strong brand & reveal yourself• be findable & ensure what’s there is aligned• capture fans - the ones who love you best• create a process to grow your online audience• gather them in one place (at least) - i.e., email• deliver value to their lives regularly in some way• think exposure vs. leads• provide an easy way for them to forward you• no spam! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 122
    • where to start 1. establish your name & key words 2. fill out key profiles using the above (checklist) 3. set google alerts (it feels good) 4. profile picture 5. establish a home base - even if it’s a blog 6. capture people with an offer (value piece) 7. email marketing (i.e., Constant Contact) 8. pick one way to deliver value (regularly) 9. be patient 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 123
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    • thank you!! 125
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    • educational programs to developcommunications, sales & marketing skills 128
    • want more? * in-house workshops * one-on-one * headshot workshop www.MichelleVillalobos.com Call Jessica Lurie (888) 531-3830 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 129