You: The (Online) Brand Slideshow, by Michelle Villalobos, Sales & Marketing Speaker

YOU: The Online Brand create an online presence that represents you well & reinforces your personal brand Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

over 76,184,000 views (and that’s just ONE video)

• internet = leverage • unlimited • pull (vs. push) • widen sphere of inﬂuence • charge higher prices • gain credibility (easier sales process) • increase perceived value • earn praise and recognition Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

pick your name • Can you own your actual name? • Is your name very common? • Can you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Consider your brand. • Coin a term/phrase. • Is geography a consideration? 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

to do (right now) • 3 - 5 words you want associated with your name • what do you want to be top of mind for? • keep in mind location, target audience • what are people looking for you looking for? • get into their heads • ask your clients/friends/outside perspective • try Google keyword tool (type in your URL) 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

who am I? why am I here? what do I believe in? what value do I offer? for whom? how am I unique? = YOU: the brand Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

upload a media kit/bio • photo • background - short paragraphs • images/samples - lots! • artist’s statement (?) • be real • align with your brand 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

Google maps http://maps.google.com/ click put your business on Google maps then add a listing

http://en.wikipedia.org/wiki/Wikipedia:Your_ﬁrst_article

ﬁnd ways to deliver value screensavers free music downloads engage with you how-tos value entertainment time-lapse video events slideshows 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2

need content? http://www.google.com/reader

what makes something “go viral?”

i. worth spreading • appeals to your target audience • entertains • informs • educates • inspires • short (usually)

ii. spreadable • record it • post where anyone can see it • use existing networks (brown bags?) • easy to forward/share • place it where people already are

have a home base

blogs are super easy blogger or wordpress? http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html

links to your site are essential • ask friends • ask fans • ﬁnd partners - preferably with big trafﬁc! • get creative (i.e., testimonials) • reciprocate • only choose if aligns with your brand • get listed (i.e., directories)

don’t forget the http://

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website basics • useful trumps cool • check links: • “The Power of One” www.linkalarm.com • design = identity. • titles matter • type • 3-clicks • simple, clean • objective? • consistent theme • show your face • no auto-play music • have a personality • update often • video is awesome 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

exposure vs. leads 1

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how Marie Forleo got me • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Conﬁdently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2

email marketing

ideal online model - to- one one clients audience become becomes com fans leads mun feed icate bac k extend 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

list growth Start List Growth Total Week 4 Week 10 Week 20 Week 52 Size Rate Growth 4 10 20 52 100 1% 104 110 122 168 65% 500 1% 520 552 610 839 65% 1000 1% 1,041 1,105 1,220 1,678 65% 100 2% 108 122 149 280 166% 500 2% 541 609 743 1,400 166% 1000 2% 1,082 1,219 1,486 2,800 166% 100 5% 122 163 265 1,264 958% 500 5% 608 814 1,327 6,321 958% 1000 5% 1,216 1,629 2,653 12,643 958% 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

what could you send out on a regular basis that wouldn’t be spam? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 87 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of ﬁne art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits) Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

facebook tips • be a person • use a great image – more personal • create lists to separate • be conversational, not promotional • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

twitter By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

listen By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

follow people in your industry, people you admire, people you like By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

deliver value: educate, inform, entertain, or ask, relate. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

1 to 10 “promo-to- value ratio” By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

no one cares if you're: sitting in trafﬁc, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

for more in-depth ideas/info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http://www.slideshare.net/ michellevillalobos By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

to do By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

so how do you do it? • start with a strong brand & reveal yourself • be ﬁndable & ensure whatʼs there is aligned • capture fans - the ones who love you best • create a process to grow your online audience • gather them in one place (at least) - i.e., email • deliver value to their lives regularly in some way • think exposure vs. leads • provide an easy way for them to forward you • no spam! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

where to start 1. establish your name & key words 2. fill out key profiles using the above (checklist) 3. set google alerts (it feels good) 4. profile picture 5. establish a home base - even if it’s a blog 6. capture people with an offer (value piece) 7. email marketing (i.e., Constant Contact) 8. pick one way to deliver value (regularly) 9. be patient 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

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thank you!!

educational programs to develop communications, sales & marketing skills

want more? * in-house workshops * one-on-one * headshot workshop www.MichelleVillalobos.com Call Jessica Lurie (888) 531-3830 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

You: The (Online) Brand Slideshow, by Michelle Villalobos, Sales & Marketing Speaker

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