YOU: The Online Brandcreate an online presence that representsyou well & reinforces your personal brand        Copyright M...
Consider the   differencebetween this:          Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights R...
and this:      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or...
In the first, the guy is pushy & “salesy,” inthe second, people are fighting each other  to get to you. Which would you rath...
what’s the difference?      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, ...
between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                     ...
and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                        ...
Both of these women experienced a   scandal, but only Martha Stewart came   through it relatively unscathed and still succ...
over 76,184,000 views (and that’s just ONE video)                                                    9
• internet = leverage• unlimited• pull (vs. push)• widen sphere of influence• charge higher prices• gain credibility (easie...
11
12
so how do you do it?      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Di...
4Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                     ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
start with a                       strong brandCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830       ...
i. your name                                                                                            4Copyright 2007- 2...
pick your name     •    Can you own your actual name?     •    Is your name very common?     •    Can you add a middle ini...
name difficulties                                                                                            3Copyright 200...
name difficulties?                                                                                            3Copyright 20...
ii. define your brand                     (yes, now)Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc....
to do (right now)       • 3 - 5 words you want associated with your name       • what do you want to be top of mind for?  ...
(short & sweet)                  (BPS, USP, BIS, blah-blah-blah)                                                          ...
who am I?                                                  why am I here?                                                 ...
Tracee Rothschild                       Life Coach & NLP Practitioner                         The Whole Person CenterCopyr...
Tracee Rothschild                          The Couchless Therapist                    Fast solutions to life’s problems......
Tracee Rothschild                                                           “The Couchless Therapist”Copyright 2007- 2009 ...
iii. now just put it                     everywhere                                                                       ...
monitor                     http://www.google.com/alerts                                                                  ...
monitor                     http://www.google.com/alerts                                                                  ...
monitor                                                                                            1Copyright 2007- 2009 M...
start with the easy stuff                                                                                            1Copy...
get interviewed                                                                                            1Copyright 2007...
upload a media kit/bio     •    photo     •    background - short paragraphs     •    images/samples - lots!     •    arti...
for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830              ...
Google mapshttp://maps.google.com/ click put yourbusiness on Google maps then add a listing                               ...
http://en.wikipedia.org/wiki/Wikipedia:Your_first_article                                                           37
put your name on everything           you put onto the internet.                                                          ...
be creative &                        stand out!                                                                           ...
find ways to deliver value                                                                                            1Copy...
find ways to deliver value                                                screensavers   free music downloads              ...
write down ONE thing                you could do               – tomorrowCopyright 2007- 2009 Michelle Villalobos, Mivista...
need content?http://www.google.com/reader                               43
write articles                                                                                            1Copyright 2007-...
don’t like writing?                                                                                            1Copyright ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
what makes something     “go viral?”                       50
i. worth spreading• appeals to your target audience• entertains• informs• educates• inspires• short (usually)             ...
ii. spreadable• record it• post where anyone can see it• use existing networks (brown bags?)• easy to forward/share• place...
53
have a home base                                                                                            1Copyright 200...
have a home base                   55
have a home base                   56
have a home base                   57
58
blogs are super easy       blogger or wordpress?http://pulsed.blogspot.com/2007/07/   blogger-wordpress-chart.html        ...
60
61
links to your site are essential•   ask friends•   ask fans•   find partners - preferably with big traffic!•   get creative ...
don’t forget the http://                           63
your home base                                                                                            1Copyright 2007-...
website evolution                      case study                                                                         ...
2    66
1    67
1    68
1    69
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
71
1    72
1    73
1    74
1    75
1    76
website basics   • useful trumps cool                                               • check links:   • “The Power of One” ...
exposure vs. leads                     1                         78
1    79
1    80
how Marie Forleo got me• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! Y...
email marketing                  82
relationship models:                                                                                               2      ...
ideal online model                              - to- one                     one                            clients      ...
influence the                                                                                               INFLUENCERS   ...
list growthStart List   Growth                                                                                          To...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.                                        ...
what could you send out on a regular basisthat wouldn’t be spam?        Copyright Michelle Villalobos, Mivista Consulting,...
social is the new businessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830       ...
don’t hide                                                                                            1Copyright 2007- 200...
Be a person                                                                       1Copyright 2007- 2009 Mivista, Inc. www....
be a person                                                                                            1Copyright 2007- 20...
Tracey Hagen Photography                                                  BeforeCopyright 2007- 2009 Mivista, Inc. www.Miv...
“I specialize in photographing people; capturing your    personality with an artistic vision. I can make you look    good ...
Gina Nordqvist                    Nordqvist Creative AgencyCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531...
Marla Acosta                                Makeup Artist For Film & PhotographyCopyright 2007- 2009 Mivista, Inc. www.Miv...
Jessica Suito                                     Niso, Corp. Accounting &                                Controller Servi...
Cristina Maria Lloyd              Outta Space, Professional Organizing for Home Offices & ClosetsCopyright 2007- 2009 Mivis...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
facebook tips         • be a person         • use a great image – more personal         • create lists to separate        ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
twitterBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s c...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
listenBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s co...
follow people in your      industry, people you admire,             people you likeBy Michelle Villalobos. Copyright 2009,...
deliver value: educate,                    inform, entertain, or                          ask, relate.By Michelle Villalob...
1 to 10 “promo-to-                            value ratio”By Michelle Villalobos. Copyright 2009, All Rights Reserved. Fee...
no one cares if youre:                      sitting in traffic, just                    woke up, going to bed,             ...
for more in-depth ideas/info, download        Twittorial & Top 10 Tips for New Tweeps                    from Slideshare: ...
combine online &                     offline effortsCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc....
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to doBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s con...
so how do you do it?• start with a strong brand & reveal yourself• be findable & ensure what’s there is aligned• capture fa...
where to start   1.    establish your name & key words   2.    fill out key profiles using the above (checklist)   3.    set...
2    124
thank you!!              125
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educational programs to developcommunications, sales & marketing skills                                           128
want more?                                  * in-house workshops                                  * one-on-one            ...
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"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker

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How to establish a great online presence quickly and using only low-cost or no-cost tools. Developed by Michelle Villalobos, contributing author to "Building The Ultimate Network" featuring Dr. Ivan Misner.

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"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker

  1. 1. YOU: The Online Brandcreate an online presence that representsyou well & reinforces your personal brand Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 1
  2. 2. Consider the differencebetween this: Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 2
  3. 3. and this: Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 3
  4. 4. In the first, the guy is pushy & “salesy,” inthe second, people are fighting each other to get to you. Which would you rather be? It’s a lot more effective if people arelooking for you and WANT to work with you, and that’s the benefit of creating a strong brand online, and letting opportunity come to you. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 4
  5. 5. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 5
  6. 6. between thisCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 6
  7. 7. and this?Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 7
  8. 8. Both of these women experienced a scandal, but only Martha Stewart came through it relatively unscathed and still successful. Why? Because she had a strong, established brand going in, whereas MonicaLewinsky was an unknown entity before herscandal. Lesson: developing a strong brandwill help you weather any business challenge more effectively. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 8
  9. 9. over 76,184,000 views (and that’s just ONE video) 9
  10. 10. • internet = leverage• unlimited• pull (vs. push)• widen sphere of influence• charge higher prices• gain credibility (easier sales process)• increase perceived value• earn praise and recognition Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 10
  11. 11. 11
  12. 12. 12
  13. 13. so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 13
  14. 14. 4Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 14
  15. 15. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 15
  16. 16. start with a strong brandCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 16
  17. 17. i. your name 4Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 17
  18. 18. pick your name • Can you own your actual name? • Is your name very common? • Can you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Consider your brand. • Coin a term/phrase. • Is geography a consideration? 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 18
  19. 19. name difficulties 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 19
  20. 20. name difficulties? 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 20
  21. 21. ii. define your brand (yes, now)Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 21
  22. 22. to do (right now) • 3 - 5 words you want associated with your name • what do you want to be top of mind for? • keep in mind location, target audience • what are people looking for you looking for? • get into their heads • ask your clients/friends/outside perspective • try Google keyword tool (type in your URL) 4Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 22
  23. 23. (short & sweet) (BPS, USP, BIS, blah-blah-blah) 4Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 23
  24. 24. who am I? why am I here? what do I believe in? what value do I offer? for whom? how am I unique? = YOU: the brandCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 24
  25. 25. Tracee Rothschild Life Coach & NLP Practitioner The Whole Person CenterCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 25
  26. 26. Tracee Rothschild The Couchless Therapist Fast solutions to life’s problems... without all the couch talk.Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 26
  27. 27. Tracee Rothschild “The Couchless Therapist”Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 27
  28. 28. iii. now just put it everywhere 4Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 28
  29. 29. monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 29
  30. 30. monitor http://www.google.com/alerts 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 30
  31. 31. monitor 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 31
  32. 32. start with the easy stuff 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 32
  33. 33. get interviewed 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 33
  34. 34. upload a media kit/bio • photo • background - short paragraphs • images/samples - lots! • artist’s statement (?) • be real • align with your brand 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 34
  35. 35. for anything visualCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 35
  36. 36. Google mapshttp://maps.google.com/ click put yourbusiness on Google maps then add a listing 36
  37. 37. http://en.wikipedia.org/wiki/Wikipedia:Your_first_article 37
  38. 38. put your name on everything you put onto the internet. 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 38
  39. 39. be creative & stand out! 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 39
  40. 40. find ways to deliver value 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 40
  41. 41. find ways to deliver value screensavers free music downloads engage with you how-tos value entertainment time-lapse video events slideshows 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2 41
  42. 42. write down ONE thing you could do – tomorrowCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 42
  43. 43. need content?http://www.google.com/reader 43
  44. 44. write articles 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 44
  45. 45. don’t like writing? 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 45
  46. 46. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 46
  47. 47. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 47
  48. 48. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 48
  49. 49. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 49
  50. 50. what makes something “go viral?” 50
  51. 51. i. worth spreading• appeals to your target audience• entertains• informs• educates• inspires• short (usually) 51
  52. 52. ii. spreadable• record it• post where anyone can see it• use existing networks (brown bags?)• easy to forward/share• place it where people already are 52
  53. 53. 53
  54. 54. have a home base 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
  55. 55. have a home base 55
  56. 56. have a home base 56
  57. 57. have a home base 57
  58. 58. 58
  59. 59. blogs are super easy blogger or wordpress?http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html 59
  60. 60. 60
  61. 61. 61
  62. 62. links to your site are essential• ask friends• ask fans• find partners - preferably with big traffic!• get creative (i.e., testimonials)• reciprocate• only choose if aligns with your brand• get listed (i.e., directories) 62
  63. 63. don’t forget the http:// 63
  64. 64. your home base 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 64
  65. 65. website evolution case study 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 65
  66. 66. 2 66
  67. 67. 1 67
  68. 68. 1 68
  69. 69. 1 69
  70. 70. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 70
  71. 71. 71
  72. 72. 1 72
  73. 73. 1 73
  74. 74. 1 74
  75. 75. 1 75
  76. 76. 1 76
  77. 77. website basics • useful trumps cool • check links: • “The Power of One” www.linkalarm.com • design = identity. • titles matter • type • 3-clicks • simple, clean • objective? • consistent theme • show your face • no auto-play music • have a personality • update often • video is awesome 3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 77
  78. 78. exposure vs. leads 1 78
  79. 79. 1 79
  80. 80. 1 80
  81. 81. how Marie Forleo got me• Why You Shouldnt Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Mens Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didnt He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish 2 81
  82. 82. email marketing 82
  83. 83. relationship models: 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 83
  84. 84. ideal online model - to- one one clients audience become becomes com fans leads mun feed icate bac k extend 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 84
  85. 85. influence the INFLUENCERS 1Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 85
  86. 86. list growthStart List Growth Total Week 4 Week 10 Week 20 Week 52 Size Rate Growth 4 10 20 52 100 1% 104 110 122 168 65% 500 1% 520 552 610 839 65% 1000 1% 1,041 1,105 1,220 1,678 65% 100 2% 108 122 149 280 166% 500 2% 541 609 743 1,400 166% 1000 2% 1,082 1,219 1,486 2,800 166% 100 5% 122 163 265 1,264 958% 500 5% 608 814 1,327 6,321 958% 1000 5% 1,216 1,629 2,653 12,643 958% 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 86
  87. 87. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 87To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 87
  88. 88. what could you send out on a regular basisthat wouldn’t be spam? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 88 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 88
  89. 89. social is the new businessCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 89
  90. 90. don’t hide 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 90
  91. 91. Be a person 1Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 91
  92. 92. be a person 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 92
  93. 93. Tracey Hagen Photography BeforeCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 93
  94. 94. “I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits)Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 94
  95. 95. Gina Nordqvist Nordqvist Creative AgencyCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 95
  96. 96. Marla Acosta Makeup Artist For Film & PhotographyCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 96
  97. 97. Jessica Suito Niso, Corp. Accounting & Controller Services for Small BusinessCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 97
  98. 98. Cristina Maria Lloyd Outta Space, Professional Organizing for Home Offices & ClosetsCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 98
  99. 99. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 99
  100. 100. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 100
  101. 101. facebook tips • be a person • use a great image – more personal • create lists to separate • be conversational, not promotional • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post.Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 101
  102. 102. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 102
  103. 103. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 103
  104. 104. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 104
  105. 105. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 105
  106. 106. twitterBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 106
  107. 107. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 107
  108. 108. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 108
  109. 109. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 109
  110. 110. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 110
  111. 111. listenBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 111
  112. 112. follow people in your industry, people you admire, people you likeBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 112
  113. 113. deliver value: educate, inform, entertain, or ask, relate.By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 113
  114. 114. 1 to 10 “promo-to- value ratio”By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 114
  115. 115. no one cares if youre: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous)By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 115
  116. 116. for more in-depth ideas/info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http://www.slideshare.net/ michellevillalobosBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 116
  117. 117. combine online & offline effortsCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 117
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  121. 121. to doBy Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 121
  122. 122. so how do you do it?• start with a strong brand & reveal yourself• be findable & ensure what’s there is aligned• capture fans - the ones who love you best• create a process to grow your online audience• gather them in one place (at least) - i.e., email• deliver value to their lives regularly in some way• think exposure vs. leads• provide an easy way for them to forward you• no spam! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 122
  123. 123. where to start 1. establish your name & key words 2. fill out key profiles using the above (checklist) 3. set google alerts (it feels good) 4. profile picture 5. establish a home base - even if it’s a blog 6. capture people with an offer (value piece) 7. email marketing (i.e., Constant Contact) 8. pick one way to deliver value (regularly) 9. be patient 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 123
  124. 124. 2 124
  125. 125. thank you!! 125
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  128. 128. educational programs to developcommunications, sales & marketing skills 128
  129. 129. want more? * in-house workshops * one-on-one * headshot workshop www.MichelleVillalobos.com Call Jessica Lurie (888) 531-3830 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 129
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